{"id":4662,"date":"2021-05-18T14:48:00","date_gmt":"2021-05-18T11:48:00","guid":{"rendered":"https:\/\/eticaretyardim.com\/?p=4662"},"modified":"2022-03-30T16:34:56","modified_gmt":"2022-03-30T13:34:56","slug":"e-ticaret-jargonu-e-ticaret-terimleri","status":"publish","type":"post","link":"https:\/\/eticaretyardim.com\/e-ticaret-jargonu-e-ticaret-terimleri\/","title":{"rendered":"E-ticaret Jargonu &#038; E-ticaret Terimleri"},"content":{"rendered":"\n<p>E-ticaret d\u00fcnyas\u0131na girdikten sonra kar\u015f\u0131n\u0131za bir hayli yabanc\u0131 k\u00f6kenli kelime veya kelime gruplar\u0131 \u00e7\u0131kacakt\u0131r. E-ticaret jargonu i\u00e7erisinde olan bu s\u00f6zc\u00fcklere h\u00e2kimiyet hem ticari ba\u015far\u0131n\u0131z\u0131 hem de s\u00fcrekli kendinizi g\u00fcncel tutman\u0131z gereken bu online d\u00fcnyada kendinizi geli\u015ftirmenizi etkiler. <\/p>\n\n\n\n<p>Bilgisayar ile aran\u0131z iyiyse veya daha \u00f6nceden dijital pazarlama \u00fczerine ara\u015ft\u0131rma yapm\u0131\u015fsan\u0131z bir\u00e7o\u011fu ile belki de kar\u015f\u0131la\u015fm\u0131\u015f olabilirsiniz. Bu kelimeler ile kar\u015f\u0131la\u015fm\u0131\u015f ve hatta anlamlar\u0131n\u0131 biliyor olsan\u0131z bile, e-ticaret terimleri i\u00e7erisinde bu kelimeler farkl\u0131 manalara b\u00fcr\u00fcnm\u00fc\u015f olabilir. Bu nedenle, e-ticaret terimlerine uzak kalmamak ad\u0131na e-ticaret jargonu ba\u015fl\u0131\u011f\u0131 alt\u0131ndaki terimleri mutlaka g\u00f6zden ge\u00e7irmenizde fayda var. <\/p>\n\n\n\n<p>Bu ayn\u0131 zamanda, gelecekte kar\u015f\u0131n\u0131za \u00e7\u0131kacak olan problemleri h\u0131zl\u0131ca anlay\u0131p \u00e7\u00f6zmeniz i\u00e7in de \u00f6nemlidir. H\u0131zla geli\u015fen e-ticaret sekt\u00f6r\u00fcnde her ge\u00e7en g\u00fcn yeni terimler ekleniyor olsa da belli ba\u015fl\u0131 \u00f6nemli olanlar\u0131 alfabetik olarak sizin i\u00e7in listeledik.<\/p>\n\n\n\n<p>Listemizi yeni terimlerle g\u00fcncellemeye devam edece\u011fiz. Sizin de sorular\u0131n\u0131z olursa yorumlar k\u0131sm\u0131nda bizimle payla\u015fabilirsiniz. Bu sekt\u00f6rde yeniyseniz <a href=\"https:\/\/eticaretyardim.com\/e-ticarete-nasil-baslanir-e-ticarete-baslamak\/\" target=\"_blank\" rel=\"noreferrer noopener\">e-ticarete nas\u0131l ba\u015flan\u0131r<\/a> yaz\u0131m\u0131z da ilginizi \u00e7ekebilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bilinmesi Gereken 58 E-Ticaret Terimi<\/h2>\n\n\n\n<ul><li><strong>301 Redirect \u2013 301 Y\u00f6nlendirmesi<\/strong>: E-ticaret jargonu i\u00e7indeki ilk terim sayfa y\u00f6nlendirmeleriyle ilgili. 301 redirect, bir web sitesinin ya da girilen sayfan\u0131n web taray\u0131c\u0131lar\u0131na ve arama motorlar\u0131na ilgili alan\u0131n yeni bir konuma y\u00f6nlendirilmesi y\u00f6ntemidir.<\/li><\/ul>\n\n\n\n<ul><li><strong>3rd Party Payment Processor \u2013 3. Taraf \u00d6deme Sa\u011flay\u0131c\u0131s\u0131<\/strong>: Sitedeki \u00f6deme ara\u00e7lar\u0131na ek olarak d\u0131\u015far\u0131dan bir ba\u015fka \u00f6deme arac\u0131n\u0131n siteye entegrasyonu ya da y\u00f6nlendirilmesi. Kredi kart\u0131, banka kart\u0131 \u00fczerinden direkt \u00f6deme almak d\u0131\u015f\u0131nda Paytr gibi 3. taraf \u00f6deme platformlar\u0131n\u0131n da site ile ili\u015fkilendirilmesi.<\/li><\/ul>\n\n\n\n<ul><li><strong>A\/B Testing \u2013 A\/B Testi<\/strong>: Pazarlaman\u0131n daha verimli olmas\u0131 i\u00e7in bir\u00e7ok farkl\u0131 pazarlama stratejisi i\u00e7in de kullan\u0131labilen A\/B testi e-ticaret i\u00e7erisinde de \u00f6nemli bir y\u00f6ntemdir. Ayn\u0131 web sayfas\u0131n\u0131n benzer iki farkl\u0131 versiyonun kar\u015f\u0131la\u015ft\u0131r\u0131lmas\u0131 akabinde ba\u015far\u0131l\u0131 olan\u0131n\u0131n se\u00e7ilmesini sa\u011flayan y\u00f6ntemdir.<\/li><\/ul>\n\n\n\n<ul><li><strong>Abandoned Carts \u2013 Terk Edilmi\u015f Sepet<\/strong>: E-ticaret jargonu i\u00e7inde \u00fczerine en \u00e7ok \u00e7al\u0131\u015fman\u0131z gereken terimlerden biri. Sitedeki m\u00fc\u015fterilerin al\u0131\u015fveri\u015f sepetlerine \u00fcr\u00fcn ekledikten sonra sat\u0131n alma i\u015flemini tamamlamadan siteyi terk etme durumu.<\/li><\/ul>\n\n\n\n<ul><li><strong>Address Verification Service \u2013 Adres Do\u011frulama Servisi<\/strong>: Site \u00fczerinde kullan\u0131lan kredi kart\u0131 bilgilerinin ilgili banka verileri ile kar\u015f\u0131la\u015ft\u0131r\u0131larak do\u011frulama y\u00f6ntemi i\u00e7in kullan\u0131lan servis. Do\u011fru kullan\u0131ld\u0131\u011f\u0131nda geri \u00f6deme ve sahtek\u00e2rl\u0131k ile ilgili konularda olduk\u00e7a etkili bir y\u00f6ntemdir.&nbsp;<\/li><\/ul>\n\n\n\n<ul><li><strong>Affiliate Marketing \u2013 Sat\u0131\u015f Ve Pazarlama Ortakl\u0131\u011f\u0131<\/strong>: Bir firman\u0131n, bir ya da birden fazla sat\u0131\u015f orta\u011f\u0131n\u0131n kendi pazarlama y\u00f6ntemleriyle sitesine \u00e7ekti\u011fi her m\u00fc\u015fteri i\u00e7in \u00f6d\u00fcllendirdi\u011fi, performansa dayal\u0131 pazarlama t\u00fcr\u00fcd\u00fcr. Dijital pazarlama i\u00e7erisinde yayg\u0131n olarak kullan\u0131l\u0131r.<\/li><\/ul>\n\n\n\n<ul><li><strong>Average Order Value \u2013 Ortalama Sipari\u015f Miktar\u0131<\/strong>: Bir e-ticaret sitesi m\u00fc\u015fterisinin ziyareti ile birlikte harcad\u0131\u011f\u0131 ortalama miktar.&nbsp;Toplam kazan\u00e7 \/ sipari\u015f say\u0131s\u0131 \u015feklinde hesaplan\u0131r.<\/li><\/ul>\n\n\n\n<ul><li><strong>Average Time on Site \u2013 Sitede Ge\u00e7irilen Ortalama S\u00fcre<\/strong>: Bir e-ticaret sitesi m\u00fc\u015fterisinin, belirli zaman i\u00e7erisinde o sitede ge\u00e7irdi\u011fi ortalaman\u0131n saniye baz\u0131nda de\u011ferlendirilmesi.<\/li><\/ul>\n\n\n\n<ul><li><strong>B2B (Business to Business) \u2013 Firmadan Firmaya Sat\u0131\u015f<\/strong>: Bir sanal ma\u011fazan\u0131n ba\u015fka bir firmaya \u00fcr\u00fcn satmas\u0131 ya da hizmet vermesi durumunu niteleyen e-ticaret modeli.<\/li><\/ul>\n\n\n\n<ul><li><strong>B2C (Business to Consumer) \u2013 Firmadan T\u00fcketiciye Sat\u0131\u015f:<\/strong> E-ticaret sitesi sahibinin direkt olarak son t\u00fcketiciye \u00fcr\u00fcn ya da hizmet satt\u0131\u011f\u0131 durumu niteleyen e-ticaret modeli.<\/li><\/ul>\n\n\n\n<ul><li><strong>Big Data \u2013 B\u00fcy\u00fck Veri<\/strong>: E-ticaret yoluyla site \u00fczerinden toplanan b\u00fct\u00fcn m\u00fc\u015fteri bilgilerine verilen isim.<\/li><\/ul>\n\n\n\n<ul><li><strong>Bounce Rate \u2013 Siteden Ayr\u0131lma Oran\u0131<\/strong>: \u0130nternet sitesine girip hi\u00e7bir etkile\u015fimde bulunmayan ziyaret\u00e7ilerin y\u00fczdelik bazda oran\u0131. Yayg\u0131n kan\u0131n\u0131n aksine bu istatisti\u011fin y\u00fcksek olmas\u0131 her zaman olumsuz bir i\u015faret de\u011fildir. \u00d6rne\u011fin kullan\u0131c\u0131lar\u0131n bilgi alma ama\u00e7l\u0131 ziyaret etti\u011fi bir sayfada arad\u0131\u011f\u0131 bilgiyi ald\u0131ktan sonra herhangi bir yere t\u0131klamadan ayr\u0131lmas\u0131 son derece normaldir.<\/li><\/ul>\n\n\n\n<ul><li><strong>Bundling \u2013 Paketleme<\/strong>: Bundle, benzer \u00fcr\u00fcn kategorisinde birden \u00e7ok \u00fcr\u00fcn\u00fcn tek paket olarak sat\u0131lmas\u0131 anlam\u0131na gelir. <\/li><\/ul>\n\n\n\n<ul><li><strong>Cache \u2013 \u00d6nbellek<\/strong>: \u0130lk site ziyaretinde toplanan verilerin sonraki ziyaretlerde daha h\u0131zl\u0131 ve etkili kullan\u0131lmas\u0131n\u0131 sa\u011flayan servis.<\/li><\/ul>\n\n\n\n<ul><li><strong>Call-to-action (CTA) \u2013 Eyleme \u00c7a\u011fr\u0131<\/strong>: \u0130nternet sitelerindeki \u201cB\u00fcy\u00fck \u0130ndirim\u201d, \u201cF\u0131rsat\u0131 Ka\u00e7\u0131rmay\u0131n\u201d gibi vurgulu mottolar ile aksiyon motivasyonu veren duyurular.<\/li><\/ul>\n\n\n\n<ul><li><strong>Cart Abandonment Rate \u2013 Sepet Terk Etme Oran\u0131<\/strong>: Sitedeki doldurulup ama sat\u0131n al\u0131m\u0131 tamamlanmam\u0131\u015f sepetlerin sat\u0131n al\u0131m yap\u0131lm\u0131\u015f olanlar\u0131na g\u00f6re oran\u0131.<\/li><\/ul>\n\n\n\n<ul><li><strong>Churn \u2013 \u00dcye Hareketi<\/strong>: M\u00fc\u015fterilerin, sahibi oldu\u011funuz \u015firketi ya da markan\u0131z\u0131 terk etme \u00f6l\u00e7\u00fcs\u00fc.<\/li><\/ul>\n\n\n\n<ul><li><strong>Cohort Analysis \u2013 Cohort Analizi<\/strong>: Belirli zaman aral\u0131\u011f\u0131nda ayn\u0131 karakteristik \u00f6zellikler ta\u015f\u0131yan kullan\u0131c\u0131lar\u0131n davran\u0131\u015flar\u0131n\u0131 anlamak i\u00e7in kullan\u0131lan \u00f6l\u00e7\u00fcm tekni\u011fi.<\/li><\/ul>\n\n\n\n<ul><li><strong>Conversion (Rate) \u2013 D\u00f6n\u00fc\u015f\u00fcm<\/strong> (Oran\u0131) : Siteye gelen ziyaret\u00e7inin al\u0131\u015fveri\u015f yapmas\u0131yla birlikte m\u00fc\u015fterilerinizden birine d\u00f6n\u00fc\u015fmesi. Bu oran sizin ticari ba\u015far\u0131n\u0131z\u0131 etkileyen en \u00f6nemli parametrelerden biri olacakt\u0131r.<\/li><\/ul>\n\n\n\n<ul><li><strong>Cookies \u2013 \u00c7erezler<\/strong>: Web taray\u0131c\u0131s\u0131nda saklanan, web sitesinden kullan\u0131c\u0131ya g\u00f6nderilen k\u00fc\u00e7\u00fck \u00f6l\u00e7ekli veri par\u00e7alar\u0131.<\/li><\/ul>\n\n\n\n<ul><li><strong>Cross-selling \u2013 \u00c7apraz Sat\u0131\u015f<\/strong>: Sat\u0131lan \u00fcr\u00fcn ile ortak ya da tamamlay\u0131c\u0131 \u00f6zelli\u011fe sahip bir ba\u015fka \u00fcr\u00fcn\u00fcn sat\u0131m esnas\u0131nda m\u00fc\u015fteriye pazarlama stratejisi. Bebek bezi sat\u0131lan sayfada \u0131slak mendil \u00f6nerilmesi gibi.<\/li><\/ul>\n\n\n\n<ul><li><strong>Customer Lifetime Value (CLV) \u2013 Ya\u015fam Boyu M\u00fc\u015fteri De\u011feri<\/strong>: Bir m\u00fc\u015fterinin ya\u015fam boyu o firmaya kataca\u011f\u0131 kazan\u00e7(k\u00e2r) tahmini. Bu de\u011ferin olabildi\u011fince do\u011fru bir \u015fekilde hesaplanmas\u0131 \u015firketin uzun vadeli yapaca\u011f\u0131 planlar konusunda \u00f6n\u00fcn\u00fc \u00e7ok daha iyi g\u00f6rebilmesini sa\u011flar. Bu de\u011feri do\u011fru hesaplayabilmek i\u00e7in m\u00fc\u015fterilerinizin ortalama sepet tutar\u0131, ortalama ne s\u0131kl\u0131kla tekrar al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131 ve ortalama m\u00fc\u015fteri kalma s\u00fcresini kullanabilirsiniz. \u00d6zellikle ayl\u0131k abonelik modelli al\u0131\u015fveri\u015f siteleri i\u00e7in olmazsa olmaz bir de\u011ferdir.<\/li><\/ul>\n\n\n\n<ul><li><strong>Discount Code \u2013 \u0130ndirim Kodu<\/strong>: Site m\u00fc\u015fterilerinin \u00f6deme esnas\u0131nda kullanabilecekleri belirli miktarda \u00fccret indirimi. E-ticaret jargonu i\u00e7inde en \u00e7ok kullan\u0131lan terimlerden biri. <\/li><\/ul>\n\n\n\n<ul><li><strong>Domain \u2013 Alan Ad\u0131<\/strong>: Bir web sitesinin dijital d\u00fcnyadaki \u00f6zel ismine verilen ad.<\/li><\/ul>\n\n\n\n<ul><li><strong>Dropshipping \u2013 Stoksuz Sat\u0131\u015f<\/strong>: Sat\u0131c\u0131n\u0131n satt\u0131\u011f\u0131 \u00fcr\u00fcn\u00fc stoklar\u0131nda bulundurmad\u0131\u011f\u0131, sipari\u015f geldi\u011finde \u00fcr\u00fcn\u00fc m\u00fc\u015fteriye g\u00f6ndermesi i\u00e7in tedarik\u00e7iye iletti\u011fi sat\u0131\u015f y\u00f6ntemi. Bu konuda detayl\u0131 bir \u015fekilde yazd\u0131\u011f\u0131m\u0131z <a href=\"https:\/\/eticaretyardim.com\/stoksuz-eticaret-dropshipping-nedir\/\">stoksuz ticaret nedir<\/a> yaz\u0131m\u0131z\u0131 da inceleyebilirsiniz.<\/li><\/ul>\n\n\n\n<ul><li><strong>Ecommerce \u2013 E-ticaret<\/strong>: \u0130nternette ticari olarak ger\u00e7ekle\u015ftirilen i\u015flemlere verilen ad.<\/li><\/ul>\n\n\n\n<ul><li><strong>E-mail Marketing \u2013 E-mail Pazarlama<\/strong>: Sat\u0131lacak \u00fcr\u00fcn ya da hizmetin elektronik posta yolu ile potansiyel m\u00fc\u015fteriye duyuru olarak g\u00f6nderilmesi.<\/li><\/ul>\n\n\n\n<ul><li><strong>Google Keyword Tool \u2013 Google Anahtar Kelime Arac\u0131<\/strong>: Google AdWords Platformunda \u00fccretsiz kullan\u0131labilen ve belirli bir kelime ile ilgili Google arama motorunda yap\u0131lan aramalar sonucunda elde edilen verilerin incelenebilece\u011fi ara\u00e7.<\/li><\/ul>\n\n\n\n<ul><li><strong>Google Trends<\/strong>: Google arama motorunda belirli bir kelimenin ne s\u0131kl\u0131kla, ne kadar arand\u0131\u011f\u0131 gibi verilere ula\u015f\u0131lmas\u0131n\u0131 sa\u011flayan ara\u00e7. \u00d6zellikle kafan\u0131zda belirledi\u011finiz 2 \u00fcr\u00fcn\u00fcn trend kar\u015f\u0131la\u015ft\u0131rmas\u0131n\u0131 yaparak kullanmak e-ticaret i\u00e7in faydal\u0131 olabilir.<\/li><\/ul>\n\n\n\n<ul><li><strong>Inventory \u2013 Envanter<\/strong>: Bir firman\u0131n sat\u0131\u015fa sunulan ya da sunulacak olan \u00fcr\u00fcnlerin, hammaddelerin, i\u015flenmekte olan ya da bitmi\u015f olan \u00fcr\u00fcnlerin t\u00fcm\u00fc.<\/li><\/ul>\n\n\n\n<ul><li><strong>Landing Page \u2013 Var\u0131\u015f Sayfas\u0131<\/strong>: Web sitesi i\u00e7erisinde bir ba\u011flant\u0131ya t\u0131kland\u0131\u011f\u0131nda a\u00e7\u0131lan ve genelde gelen ziyaret\u00e7iyi bir eyleme y\u00f6nlendiren sayfa.&nbsp;<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/03\/e-ticaret-terimleri-landing-page-1024x576.jpg\" alt=\"e-ticaret-terimleri-landing-page\" class=\"wp-image-5028\" srcset=\"https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/03\/e-ticaret-terimleri-landing-page-1024x576.jpg 1024w, https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/03\/e-ticaret-terimleri-landing-page-300x169.jpg 300w, https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/03\/e-ticaret-terimleri-landing-page-768x432.jpg 768w, https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/03\/e-ticaret-terimleri-landing-page.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul><li><strong>Listing Fee \u2013 Kotasyon \u00dccreti<\/strong>: \u00dczerinde sanal ma\u011faza a\u00e7\u0131labilen e-ticaret sitelerinin sat\u0131\u015f yap\u0131labilmesi i\u00e7in m\u00fc\u015fterilerinden talep ettikleri \u00fccret.<\/li><\/ul>\n\n\n\n<ul><li><strong>M-commerce \u2013 Mobil Ticaret<\/strong>: Ak\u0131ll\u0131 telefon, tablet gibi mobil cihazlar \u00fczerinden e-ticaret yap\u0131lmas\u0131na verilen ad.<\/li><\/ul>\n\n\n\n<ul><li><strong>Niche \u2013 Ni\u015f<\/strong>: K\u00fc\u00e7\u00fck, kendine has \u00f6zel bir kitleye g\u00f6re belirlenmi\u015f pazar.<\/li><\/ul>\n\n\n\n<ul><li><strong>Open Rate \u2013 A\u00e7ma Oran\u0131<\/strong>: E-posta yolu ile ula\u015f\u0131lan potansiyel m\u00fc\u015fterilerin g\u00f6nderilen e-postalar\u0131 a\u00e7ma oran\u0131.<\/li><\/ul>\n\n\n\n<ul><li><strong>Order Tracking \u2013 Sipari\u015f Takip<\/strong>: Belirlenen bir izleme kodu ile sat\u0131n al\u0131m esnas\u0131ndan teslimata kadar ge\u00e7en s\u00fcrenin g\u00f6r\u00fcnt\u00fclenebildi\u011fi s\u00fcre\u00e7<\/li><\/ul>\n\n\n\n<ul><li><strong>Organic \u2013 Organik<\/strong>: Firma sahibinin yapt\u0131\u011f\u0131 pazarlama stratejileri sonucu olmayan ve site ziyaret\u00e7isinin tamamen kendi y\u00f6ntemleriyle siteye ula\u015fmas\u0131.<\/li><\/ul>\n\n\n\n<ul><li><strong>Patent<\/strong>: Bir bulu\u015fun hak sahibi d\u0131\u015f\u0131nda ba\u015fkalar\u0131 taraf\u0131ndan kullan\u0131lamamas\u0131, ticaretinin yap\u0131lamamas\u0131 ve belli bir s\u00fcre i\u00e7in al\u0131nan lisans.<\/li><\/ul>\n\n\n\n<ul><li><strong>Pay Per Click (PPC) \u2013 T\u0131klama Ba\u015f\u0131na \u00d6deme<\/strong>: Dijital mecralara verilen reklamlar ile siteye ula\u015fan ziyaret\u00e7i ba\u015f\u0131na \u00f6denen \u00fccret.<\/li><\/ul>\n\n\n\n<ul><li><strong>Per-Order Fee \u2013 Sat\u0131\u015f Ba\u015f\u0131na \u00dccret<\/strong>: Her bir sipari\u015f i\u00e7in \u00f6denen nakliye \u00fccreti. Sat\u0131c\u0131 firma bu konuda genel tek bir fiyat belirleyebildi\u011fi gibi sipari\u015fe g\u00f6re de\u011fi\u015fen farkl\u0131 \u00fccret de talep edebilir.<\/li><\/ul>\n\n\n\n<ul><li><strong>Profit Margin \u2013 Kar Marj\u0131<\/strong>: Sat\u0131c\u0131n\u0131n \u00fcr\u00fcn i\u00e7in \u00f6dedi\u011fi \u00fccret ile satt\u0131\u011f\u0131 m\u00fc\u015fteriden ald\u0131\u011f\u0131 \u00fccret aras\u0131ndaki fark.<\/li><\/ul>\n\n\n\n<ul><li><strong>Reseller \u2013 Bayi<\/strong>: T\u00fcketim i\u00e7in de\u011fil o \u00fcr\u00fcn ya da hizmeti bizzat yeniden satmak i\u00e7in sat\u0131n alan firmalara verilen isim.<\/li><\/ul>\n\n\n\n<ul><li><strong>Responsive<\/strong>: Ziyaret\u00e7ilerin farkl\u0131 cihazlar ile siteye geldiklerinde o cihaz\u0131n \u00e7\u00f6z\u00fcn\u00fcrl\u00fc\u011f\u00fcnde de rahatl\u0131kla site i\u00e7erisinde dola\u015fmalar\u0131na imk\u00e2n veren web tasar\u0131m\u0131d\u0131r. Mobil cihazlar\u0131n kullan\u0131m\u0131 artt\u0131k\u00e7a art\u0131k e-ticaret i\u00e7in responsive tasar\u0131m bir l\u00fcks de\u011fil \u00f6nemli bir ihtiya\u00e7 haline geldi.<\/li><\/ul>\n\n\n\n<ul><li><strong>Retailer \u2013 Perakendeci<\/strong>: Direkt olarak ve arac\u0131s\u0131z son t\u00fcketiciye sat\u0131\u015f yapan firmalara verilen isim.<\/li><\/ul>\n\n\n\n<ul><li><strong>Retargeting \u2013 Yeniden Hedefleme<\/strong>: Siteye ziyaret\u00e7i olarak gelen ama hi\u00e7bir etkile\u015fimde bulunmadan ayr\u0131lan potansiyel m\u00fc\u015fterileri tekrardan siteye \u00e7ekmek i\u00e7in uygulanan reklam stratejisi.<\/li><\/ul>\n\n\n\n<ul><li><strong>Search Engine Marketing (SEM) \u2013 Arama Motoru Pazarlamas\u0131<\/strong>: Arama motorlar\u0131 sayfalar\u0131nda \u00fccretli reklam yoluyla, belirli kelimeler ile arama yap\u0131ld\u0131\u011f\u0131nda g\u00f6r\u00fcn\u00fcrl\u00fck sa\u011flayan pazarlama stratejisi.&nbsp;<\/li><\/ul>\n\n\n\n<ul><li><strong>Search Engine Optimization (SEO) \u2013 Arama Motoru Optimizasyonu<\/strong>: Bir web sitesinin i\u00e7erik geli\u015ftirmeleri ile birlikte ilgili konuyla arama yap\u0131ld\u0131\u011f\u0131nda \u00fcst s\u0131ralarda g\u00f6r\u00fcn\u00fcrl\u00fck sahibi olmas\u0131.<\/li><\/ul>\n\n\n\n<ul><li><strong>Shipping \u2013 Nakliye<\/strong>: Sat\u0131lan \u00fcr\u00fcn\u00fc belirli bir \u00fccret kar\u015f\u0131l\u0131\u011f\u0131nda m\u00fc\u015fteriye g\u00f6nderilme s\u00fcreci.<\/li><\/ul>\n\n\n\n<ul><li><strong>Shopping Cart \u2013 Al\u0131\u015fveri\u015f Sepeti<\/strong>: Site ziyaret\u00e7ilerinin almak istedikleri \u00fcr\u00fcnleri biriktirdikleri sanal al\u0131\u015fveri\u015f sepeti.&nbsp;<\/li><\/ul>\n\n\n\n<ul><li><strong>Social Media Marketing (SMM) \u2013 Sosyal Medya Pazarlamas\u0131<\/strong>: Sosyal medya mecralar\u0131n\u0131n pazarlama arac\u0131 olarak do\u011frudan kullan\u0131lmas\u0131.<\/li><\/ul>\n\n\n\n<ul><li><strong>Supply Chain \u2013 Tedarik Zinciri<\/strong>: \u00dcr\u00fcn ya da hizmetin tedarik\u00e7iden ba\u015flay\u0131p m\u00fc\u015fteriye kadar uzanan s\u00fcre\u00e7 i\u00e7erisindeki t\u00fcm faaliyet ve kaynaklar\u0131n hepsine verilen isim.<\/li><\/ul>\n\n\n\n<ul><li><strong>Time Lag \u2013 Gecikme S\u00fcresi<\/strong>: Siteye gelen ziyaret\u00e7ilerin ilk geldiklerinden itibaren ilk al\u0131m yapt\u0131klar\u0131 g\u00fcne kadar ge\u00e7en s\u00fcre verisine ula\u015f\u0131lmas\u0131n\u0131 sa\u011flayan Google Analytics hizmeti.<\/li><\/ul>\n\n\n\n<ul><li><strong>Traffic \u2013 Trafik<\/strong>: Bir web sitesinin ya da bir web sitesi sayfas\u0131n\u0131n belirli bir zaman aral\u0131\u011f\u0131ndaki ziyaret\u00e7i say\u0131s\u0131.<\/li><\/ul>\n\n\n\n<ul><li><strong>UI (User Interface) \u2013 Kullan\u0131c\u0131 Aray\u00fcz\u00fc<\/strong>: Bir projede, kullan\u0131c\u0131lar\u0131n etkile\u015fimde bulunduklar\u0131 g\u00f6rsel alana verilen isim. Bir web sitesinin ziyaret\u00e7ilerinin kullanabildi\u011fi, \u00e7e\u015fitli etkile\u015fimlerde bulunabildikleri ana sayfas\u0131 gibi.&nbsp;&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<ul><li><strong>Upselling \u2013 \u00dcst Versiyon Sat\u0131\u015f\u0131<\/strong>: Bir m\u00fc\u015fteriye \u00f6nceden sat\u0131n ald\u0131\u011f\u0131 bir \u00fcr\u00fcn\u00fcn daha donan\u0131ml\u0131 versiyonunu satmay\u0131 hedefleyen sat\u0131\u015f bi\u00e7imi.<\/li><\/ul>\n\n\n\n<ul><li><strong>UX (User Experience) \u2013 Kullan\u0131c\u0131 Deneyimi<\/strong>: Bir proje \u00fczerinde tasar\u0131m yap\u0131l\u0131rken test grubundaki kullan\u0131c\u0131lardan gelen bildirimlere g\u00f6re o \u00fcr\u00fcn\u00fcn tekrar tasarlanmas\u0131 veya g\u00fcncellenmesi, kullan\u0131c\u0131 i\u00e7in en ideal hale getirilmesi.&nbsp;<\/li><\/ul>\n\n\n\n<ul><li><strong>Vertical \u2013 Dikey<\/strong>: Ayn\u0131 i\u00e7erikli \u015firketlerden ve m\u00fc\u015fterilerden olu\u015fan end\u00fcstri segmentine verilen isim.<\/li><\/ul>\n\n\n\n<ul><li><strong>Web Hosting \u2013 Bar\u0131nd\u0131rma<\/strong>: E-ticaret sitesi i\u00e7in verilerin depoland\u0131\u011f\u0131 ve m\u00fc\u015fteri ilgili alan ad\u0131na u\u011frad\u0131\u011f\u0131nda gereken bilgilerin eri\u015fimini arka planda sa\u011flayan hizmet.<\/li><\/ul>\n\n\n\n<p>Son olarak, elektronik ortamda sat\u0131\u015f yapmak, kendine has e-ticaret jargonu olan ve h\u0131zla b\u00fcy\u00fcyen bir dijital d\u00fcnya. Bu d\u00fcnya i\u00e7erisinde kaybolmadan ticari ba\u015far\u0131ya ula\u015fmak istiyorsan\u0131z, e-ticaret terimleri bilmeniz gerekenler aras\u0131nda olduk\u00e7a \u00f6nem te\u015fkil ediyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-ticaret d\u00fcnyas\u0131na girdikten sonra kar\u015f\u0131n\u0131za bir hayli yabanc\u0131 k\u00f6kenli kelime veya kelime gruplar\u0131 \u00e7\u0131kacakt\u0131r. E-ticaret jargonu i\u00e7erisinde olan bu s\u00f6zc\u00fcklere h\u00e2kimiyet hem ticari ba\u015far\u0131n\u0131z\u0131 hem &#8230; <a title=\"E-ticaret Jargonu &#038; E-ticaret Terimleri\" class=\"read-more\" href=\"https:\/\/eticaretyardim.com\/e-ticaret-jargonu-e-ticaret-terimleri\/\" aria-label=\"More on E-ticaret Jargonu &#038; E-ticaret Terimleri\">Devam\u0131n\u0131 Oku<\/a><\/p>\n","protected":false},"author":2,"featured_media":5027,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-ticaret Jargonu &amp; E-ticaret Terimleri | E-Ticaret Yard\u0131m<\/title>\n<meta name=\"description\" content=\"E-ticaret d\u00fcnyas\u0131nda bilmeniz gereken 58 e-ticaret terimini a\u00e7\u0131klad\u0131k. 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