{"id":4686,"date":"2021-06-17T16:31:51","date_gmt":"2021-06-17T13:31:51","guid":{"rendered":"https:\/\/eticaretyardim.com\/?p=4686"},"modified":"2022-05-11T11:01:35","modified_gmt":"2022-05-11T08:01:35","slug":"e-ticarette-fotograf-cekimi-nasil-yapilir-puf-noktalari-nelerdir","status":"publish","type":"post","link":"https:\/\/eticaretyardim.com\/e-ticarette-fotograf-cekimi-nasil-yapilir-puf-noktalari-nelerdir\/","title":{"rendered":"E-Ticaret\u2019te Foto\u011fraf \u00c7ekimi Nas\u0131l Yap\u0131l\u0131r, P\u00fcf Noktalar\u0131 Nelerdir?"},"content":{"rendered":"\n

E-ticarete girdiniz ya da girmek istiyorsunuz ve foto\u011fraf \u00e7ekimi konusunda neler yapabilece\u011finizden emin de\u011fil misiniz? Bu yaz\u0131m\u0131zda sizi kolayca sonuca ula\u015ft\u0131racak p\u00fcf noktalar\u0131 payla\u015faca\u011f\u0131z. <\/p>\n\n\n\n

E-ticaret g\u00fcn\u00fcm\u00fcz\u00fcn en pop\u00fcler \u00fcr\u00fcn ve hizmet sat\u0131\u015f alanlar\u0131n\u0131n ba\u015f\u0131nda gelmektedir. \u0130nternet kullan\u0131m\u0131n\u0131n art\u0131\u015f\u0131 ve \u00f6zellikle son y\u0131llarda yurt i\u00e7i ve yurt d\u0131\u015f\u0131 sanal pazar yerlerinin son derece \u00f6nemli bir noktaya gelmesi ile e-ticarete olan y\u00f6nelim iyiden iyiye artm\u0131\u015ft\u0131r. <\/p>\n\n\n\n

Bu art\u0131\u015f\u0131n en \u00f6nemli sebeplerinden biri t\u00fcm d\u00fcnya olarak i\u00e7inden ge\u00e7ti\u011fimiz s\u00fcre\u00e7. Bu s\u00fcre\u00e7te \u00f6zellikle internet \u00fczerinden \u00fcr\u00fcn ve hizmet sat\u0131\u015f\u0131 ya da pazarlamas\u0131 olduk\u00e7a h\u0131zl\u0131 bir \u015fekilde y\u00fckseli\u015fe ge\u00e7mi\u015f sanal pazar yerlerine ilgi katlanm\u0131\u015f ve e-ticaret alan\u0131na y\u00f6nelen firmalar\u0131n say\u0131s\u0131 da \u00e7ok b\u00fcy\u00fck bir oranda artm\u0131\u015ft\u0131r. <\/p>\n\n\n\n

E-ticaret sekt\u00f6r\u00fcndeki bu denli b\u00fcy\u00fck art\u0131\u015f\u0131n sonucunda bir\u00e7ok k\u00fc\u00e7\u00fck \u00f6l\u00e7ekli i\u015fletme de sanal pazar yerlerinde kendi varl\u0131\u011f\u0131n\u0131 olu\u015fturmaya ba\u015flad\u0131. Art\u0131k t\u00fcm markalar hedef kitlesine bu mecralar vas\u0131tas\u0131 ile ula\u015fabiliyor.<\/p>\n\n\n\n

Gerek kendi mevcut web sitelerinde gerekse yurt i\u00e7i veya yurt d\u0131\u015f\u0131 sanal pazar yerlerinde \u00fcr\u00fcn ve hizmetlerini pazarlayan firmalar bu alana yapt\u0131klar\u0131 yat\u0131r\u0131m\u0131n da geri d\u00f6n\u00fc\u015f\u00fcn\u00fc h\u0131zla almak istemekte. <\/p>\n\n\n\n

\u0130\u015fte bu nedenledir ki e-ticaret sekt\u00f6r\u00fcne ad\u0131m atan bir firman\u0131n bu alanda yapt\u0131\u011f\u0131 hamleleri \u00e7ok daha profesyonel yapmaya ihtiyac\u0131 vard\u0131r. Bu hamlelerden en \u00f6nemlisi de e-ticaret \u00fcr\u00fcn foto\u011fraflar\u0131n\u0131n istenilen seviyede olmas\u0131 ve firman\u0131n yer ald\u0131\u011f\u0131 e-ticaret platformlar\u0131nda en do\u011fru bir \u015fekilde hedef kitleye g\u00f6sterilebilmesidir. <\/strong><\/p>\n\n\n\n

Bunun i\u00e7inde \u00fcr\u00fcn foto\u011fraflar\u0131n\u0131n son derece profesyonel bir \u015fekilde \u00e7ekiminin yap\u0131lmas\u0131 gerekmektedir. \u0130yi ve profesyonel bir \u015fekilde \u00e7ekimi yap\u0131lm\u0131\u015f olan \u00fcr\u00fcn foto\u011fraflar\u0131 firman\u0131n \u00fcr\u00fcnleri hakk\u0131nda hedef kitlenin akl\u0131nda iyi bir izlenim yarat\u0131lmas\u0131 anlam\u0131n\u0131 ta\u015f\u0131r. <\/p>\n\n\n\n

Bu da bir firman\u0131n e-ticaret ba\u015far\u0131s\u0131 i\u00e7in en \u00f6nemli kriterlerden biridir. \u00c7\u00fcnk\u00fc \u00fcr\u00fcn foto\u011fraflar\u0131 net olmayan, m\u00fc\u015fteriler i\u00e7in hi\u00e7bir \u00f6zellik arz etmeyen ya da \u00fcr\u00fcn ile aras\u0131nda bir ba\u011flant\u0131 bulunmayan g\u00f6rseller firman\u0131n e-ticaret sat\u0131\u015f ba\u015far\u0131s\u0131na sekte vurabilir.<\/p>\n\n\n\n

\u00dcr\u00fcn foto\u011fraflar\u0131 \u00e7ekimi nas\u0131l yap\u0131lmal\u0131d\u0131r? Sorusunun cevab\u0131n\u0131 bu yaz\u0131m\u0131zda detayl\u0131 bir \u015fekilde anlatmaya \u00e7al\u0131\u015ft\u0131k.<\/strong><\/p>\n\n\n\n

E-Ticaret \u00dcr\u00fcn Foto\u011fraf \u00c7ekimi Nas\u0131l Yap\u0131l\u0131r?<\/strong><\/h2>\n\n\n\n

E-ticaret \u00fcr\u00fcn foto\u011fraf \u00e7ekimi kendine has teknikleri olan ve bu alanda mutlaka profesyonelle\u015fmi\u015f kimseler ile \u00e7al\u0131\u015f\u0131lmas\u0131 gereken bir aksiyondur. Bu alanda uzmanla\u015fm\u0131\u015f profesyonel bir foto\u011fraf\u00e7\u0131 ile \u00e7al\u0131\u015f\u0131labilece\u011fi gibi \u00fcr\u00fcn foto\u011fraf\u00e7\u0131l\u0131\u011f\u0131 hakk\u0131nda hizmet veren profesyonel bir ekip ile de \u00e7al\u0131\u015f\u0131labilir.<\/p>\n\n\n\n

Foto\u011fraf \u00c7ekimi i\u00e7in Do\u011fru Mek\u00e2n Se\u00e7imi<\/strong><\/h3>\n\n\n\n

E-ticaret \u00fcr\u00fcn foto\u011fraf \u00e7ekiminin baz\u0131 \u00f6nemli detaylar\u0131 bulunmaktad\u0131r. Bu detaylardan en \u00f6nemlisi \u00fcr\u00fcn foto\u011fraflar\u0131 \u00e7ekiminin yap\u0131laca\u011f\u0131 uygun mek\u00e2n\u0131n se\u00e7imidir.<\/p>\n\n\n\n

Foto\u011fraf \u00e7ekimini yapaca\u011f\u0131n\u0131z \u00fcr\u00fcnleriniz i\u00e7in en do\u011fru mek\u00e2n konsepti ne ise buna uygun bir yer ve yerle\u015fim d\u00fczeni belirlemelisiniz. \u00dcr\u00fcnlerinizi hedef kitlenize en iyi sergileyebilece\u011finiz mek\u00e2n\u0131n hangisi oldu\u011funa iyi karar vermelisiniz. Ard\u0131ndan bu mek\u00e2n i\u00e7erisinde bir foto\u011fraf \u00e7ekim konsepti tasarlayabilirsiniz.<\/p>\n\n\n\n

\"urun-fotograf-cekimi-icin-mekan-secimi\"<\/figure>\n\n\n\n

E\u011fer evde kendiniz \u00fcr\u00fcn foto\u011fraflar\u0131n\u0131z\u0131 \u00e7ekip e-ticaret platformlar\u0131n\u0131zda yay\u0131nlayacaksan\u0131z yine mutlaka arka fon \u0131\u015f\u0131kland\u0131rma ve belirli bir konsepte sad\u0131k kalmaya \u00f6zen g\u00f6sterin. Tabi ki evinizde bir \u00fcr\u00fcn foto\u011fraf \u00e7ekimi ger\u00e7ekle\u015ftirecek olsan\u0131z da \u00fcr\u00fcn foto\u011fraflar\u0131n\u0131z\u0131 net ve kaliteli olarak yans\u0131tabilecek bir kameraya ihtiya\u00e7 duyaca\u011f\u0131n\u0131z\u0131 unutmay\u0131n. <\/p>\n\n\n\n

Evden e-ticaret <\/a>yapmak imkans\u0131z diye d\u00fc\u015f\u00fcnmeyin. Bu konuda da detayl\u0131 bir yaz\u0131 haz\u0131rlam\u0131\u015ft\u0131k.<\/p>\n\n\n\n

I\u015f\u0131\u011f\u0131n \u00d6nemi<\/strong><\/h3>\n\n\n\n

E-ticaret \u00fcr\u00fcn foto\u011fraf \u00e7ekimi yaparken en dikkat edilmesi gereken p\u00fcf noktalardan biri de ku\u015fkusuz do\u011fru \u0131\u015f\u0131k kullan\u0131m\u0131d\u0131r. Foto\u011fraflar\u0131n\u0131 \u00e7ekece\u011finiz \u00fcr\u00fcnlerin ayd\u0131nl\u0131k olarak g\u00f6r\u00fcnmesi ve net olarak oldu\u011fu gibi foto\u011fraflara da yans\u0131yabilmesi i\u00e7in \u0131\u015f\u0131kland\u0131rman\u0131n \u00f6nemi son derece b\u00fcy\u00fckt\u00fcr.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

E-ticaret \u00fcr\u00fcn foto\u011fraf \u00e7ekimi yaparken en dikkat edilmesi gereken p\u00fcf noktalardan biri de ku\u015fkusuz do\u011fru \u0131\u015f\u0131k kullan\u0131m\u0131d\u0131r. Foto\u011fraflar\u0131n\u0131 \u00e7ekece\u011finiz \u00fcr\u00fcnlerin ayd\u0131nl\u0131k olarak g\u00f6r\u00fcnmesi ve net olarak oldu\u011fu gibi foto\u011fraflara da yans\u0131yabilmesi i\u00e7in \u0131\u015f\u0131kland\u0131rman\u0131n \u00f6nemi son derece b\u00fcy\u00fckt\u00fcr.<\/p>\n\n\n\n

I\u015f\u0131kland\u0131rmadan kast\u0131m\u0131z bir st\u00fcdyo \u0131\u015f\u0131\u011f\u0131 da olabilir do\u011fal yani bir g\u00fcne\u015f \u0131\u015f\u0131\u011f\u0131 da olabilir. Burada \u00f6nemli olan detay ise hangi \u0131\u015f\u0131\u011f\u0131n \u00fcr\u00fcnleriniz i\u00e7in do\u011fru ayd\u0131nlatmay\u0131 verip veremedi\u011finin belirlenmesidir. \u00dcr\u00fcn foto\u011fraflar\u0131nda ayr\u0131ca g\u00f6lgelerin ayarlanmas\u0131 da \u0131\u015f\u0131kland\u0131rma ile ilgili \u00f6nemli bir noktad\u0131r.<\/p>\n\n\n\n

Do\u011fru Ekipmanlar\u0131n Se\u00e7imi<\/strong><\/h3>\n\n\n\n

E-ticaret \u00fcr\u00fcn foto\u011fraf \u00e7ekimi yaparken dikkat etmeniz gereken p\u00fcf noktalardan bir tanesi de do\u011fru ekipman\u0131n se\u00e7ilmesidir. Kendi imkanlar\u0131n\u0131zdan yararlanarak ak\u0131ll\u0131 telefonunuz ya da buna benzer mobil cihazlar\u0131n\u0131z ile \u00fcr\u00fcn foto\u011fraf \u00e7ekimi yapabilirsiniz. <\/p>\n\n\n\n

Ancak \u00fcr\u00fcn foto\u011fraf \u00e7ekimi i\u00e7in \u00e7ok daha profesyonel kameralar kullanmak sizi e-ticaret anlam\u0131nda bir firma olarak \u00f6ne ta\u015f\u0131yacak \u00f6nemli unsurlar\u0131n ba\u015f\u0131nda oldu\u011fu da unutulmamal\u0131d\u0131r. <\/p>\n\n\n\n

\u00dcr\u00fcn foto\u011fraf \u00e7ekimi i\u00e7in kullanabilece\u011finiz profesyonel kameralar\u0131n ba\u015f\u0131nda DSLR foto\u011fraf makineleri yer almaktad\u0131r. Bu tip cihazlar ile \u00e7ok daha detayl\u0131 olarak yapaca\u011f\u0131n\u0131z ayarlamalar \u00fcr\u00fcn foto\u011fraflar\u0131n\u0131z\u0131n kalitesini de artt\u0131rman\u0131za yard\u0131mc\u0131 olacakt\u0131r fakat art\u0131k bir\u00e7ok yeni nesil telefonla bile arad\u0131\u011f\u0131n\u0131z kaliteyi yakalamak m\u00fcmk\u00fcn. Sadece foto\u011fraf \u00e7ekiminin ard\u0131ndan bilgisayar\u0131n\u0131zda yapaca\u011f\u0131n\u0131z \u00e7ekim sonras\u0131 d\u00fczenlemeler de olduk\u00e7a \u00f6nemli.<\/p>\n\n\n\n

Foto\u011fraf \u00c7ekimi \u00d6ncesi A\u00e7\u0131lar\u0131n Belirlenmesi<\/strong><\/h3>\n\n\n\n

E-ticaret \u00fcr\u00fcn foto\u011fraf \u00e7ekimi p\u00fcf noktalar\u0131 aras\u0131nda \u00fcr\u00fcnlerinizin foto\u011fraf \u00e7ekimi a\u00e7\u0131lar\u0131n\u0131n da sa\u011fl\u0131kl\u0131 bir \u015fekilde se\u00e7ilmesi bulunmaktad\u0131r. <\/p>\n\n\n\n

\u00dcr\u00fcn foto\u011fraf \u00e7ekimi yaparken hangi a\u00e7\u0131lar\u0131 kullanaca\u011f\u0131n\u0131z farkl\u0131 farkl\u0131 a\u00e7\u0131lardan ne tarz kareler yakalamak istedi\u011finiz ve \u0131\u015f\u0131kland\u0131rmaya g\u00f6re bir a\u00e7\u0131 belirleyebilmeniz son derece \u00f6nemli bir detayd\u0131r.<\/p>\n\n\n\n

Arka Plan Se\u00e7iminin \u00d6nemi<\/strong><\/h3>\n\n\n\n

E-ticaret foto\u011fraf \u00e7ekimi yaparken arka plan\u0131n\u0131zda nas\u0131l bir fon yer almas\u0131 gerekti\u011fini \u00f6nceden tespit etmek i\u015finizi bir hayli kolayla\u015ft\u0131racakt\u0131r. <\/p>\n\n\n\n

E\u011fer \u00f6rne\u011fin \u015fi\u015felenmi\u015f zeytinya\u011f\u0131 gibi tek bir \u00fcr\u00fcn\u00fcn foto\u011fraf\u0131 \u00e7ekiliyorsa arka fonunuz d\u00fcz beyaz bir fon olmas\u0131 faydal\u0131 olacakt\u0131r. Yine burada beyaz fon d\u0131\u015f\u0131nda kullan\u0131lacak d\u00fcz bir arka fonda da \u00fcr\u00fcn\u00fcn t\u00fcm netli\u011fi ile \u00f6n planda yer almas\u0131na ve arka fonun g\u00f6z\u00fc yormamas\u0131na gayret g\u00f6sterilmelidir.<\/p>\n\n\n\n

Yine de arka plan\u0131n\u0131z\u0131 belirlerken d\u00fcz beyaz fon d\u0131\u015f\u0131nda yine g\u00f6z\u00fc yormayacak a\u015fa\u011f\u0131daki \u00f6rnek gibi yarat\u0131c\u0131 dokunu\u015flar yapman\u0131z markan\u0131z\u0131 farkl\u0131la\u015ft\u0131rabilir ve kitlenizin g\u00f6z\u00fcnde sizi daha \u00f6nemli bir konuma yerle\u015ftirebilir.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Tek Bir \u00dcr\u00fcne Odaklan\u0131n <\/strong><\/h3>\n\n\n\n

\u00dcr\u00fcn foto\u011fraf\u0131 \u00e7ekimi s\u0131ras\u0131nda her bir karede yaln\u0131zca tek bir \u00fcr\u00fcn\u00fcn olmas\u0131na dikkat edin. Bir karede birden fazla \u00fcr\u00fcn yer al\u0131rsa hedef kitle zihninde kafa kar\u0131\u015f\u0131kl\u0131\u011f\u0131na yol a\u00e7acak bir durum s\u00f6z konusu olabilir. Bu da hedef kitlenizin esas \u00fcr\u00fcne odaklanabilmesini zorla\u015ft\u0131ran bir fakt\u00f6rd\u00fcr.<\/p>\n\n\n\n

Farkl\u0131 Farkl\u0131 Kareler Yakalay\u0131n<\/strong><\/h3>\n\n\n\n

\u00dcr\u00fcn foto\u011fraf \u00e7ekimi yaparken her bir \u00fcr\u00fcn ile ilgili farkl\u0131 farkl\u0131 birden fazla kare yakalayabilmeniz \u00f6nemli bir art\u0131d\u0131r. B\u00f6ylece foto\u011fraf\u0131n\u0131 \u00e7ekti\u011finiz \u00fcr\u00fcnlerinizin de\u011fi\u015fik de\u011fi\u015fik kareleri t\u00fcketicinize g\u00f6rsel olarak sergilenmi\u015f olacakt\u0131r. <\/p>\n\n\n\n

Bu da t\u00fcketici zihninde \u00fcr\u00fcnleriniz ile ilgili her a\u00e7\u0131dan detayl\u0131 bir g\u00f6rsel alg\u0131 yaratacakt\u0131r. \u00dcr\u00fcnlerinizi farkl\u0131 farkl\u0131 a\u00e7\u0131lardan ve karelerden g\u00f6zlemleyen t\u00fcketiciler de \u00fcr\u00fcnleriniz ile ilgili soru i\u015faretlerini ak\u0131llar\u0131ndan silmi\u015f olacaklard\u0131r.<\/p>\n\n\n\n

Ayn\u0131 zamada a\u015fa\u011f\u0131daki \u00f6rnekte oldu\u011fu gibi \u00fcr\u00fcnle ba\u011fda\u015ft\u0131r\u0131labilecek arka planlarda \u00e7a\u011fda\u015f \u00fcr\u00fcn foto\u011fraf \u00e7ekimleri de \u00fcr\u00fcn\u00fcn hedef kitlenizdeki alg\u0131s\u0131n\u0131n daha iyi yerle\u015fmesini sa\u011flayabilir. \u00d6rne\u011fin bu foto\u011frafta do\u011fayla i\u00e7 i\u00e7e bir \u00fcr\u00fcn g\u00f6r\u00fcyorsunuz. \u00dcr\u00fcn\u00fcn ne oldu\u011funu anlamad\u0131\u011f\u0131n\u0131z anda bile foto\u011fraf “sa\u011fl\u0131kl\u0131” bir his yarat\u0131yor.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Foto\u011fraf D\u00fczenleme Yaz\u0131l\u0131mlar\u0131ndan Yararlan\u0131n<\/strong><\/h3>\n\n\n\n

E-ticaret \u00fcr\u00fcn foto\u011fraf \u00e7ekiminizi ger\u00e7ekle\u015ftirdikten sonra son olarak bu foto\u011fraflar\u0131 en imce ayr\u0131nt\u0131s\u0131na kadar istedi\u011finiz bi\u00e7imde d\u00fczenleyebilece\u011finiz yaz\u0131l\u0131mlar\u0131 kullanman\u0131z\u0131 tavsiye ediyoruz.<\/p>\n\n\n\n

Foto\u011fraf d\u00fczenleme yaz\u0131l\u0131mlar\u0131n\u0131 kullanarak as\u0131l \u00fcr\u00fcn foto\u011fraf\u0131n\u0131zdaki orijinalli\u011fi bozmadan \u00e7ok daha ince i\u015f\u00e7ilik yapabilirsiniz. B\u00f6ylelikle \u00fcr\u00fcn foto\u011fraflar\u0131n\u0131z\u0131 son derece kaliteli bir hale sokabilirsiniz.  <\/p>\n\n\n\n

\n\n\n\n

Foto\u011fraf \u00e7ekiminin yaln\u0131zca kendi \u00fcr\u00fcnlerini satanlar i\u00e7in \u00f6nemli oldu\u011funu d\u00fc\u015f\u00fcnmeyin. Dropshipping gibi stoksuz e-ticaret <\/a>yapanlar i\u00e7in bile ba\u015far\u0131l\u0131 uygulanm\u0131\u015f bir foto\u011fraf \u00e7ekimi ayn\u0131 \u00fcr\u00fcn\u00fcn sizden daha \u00e7ok sat\u0131n al\u0131nmas\u0131n\u0131 sa\u011flayabilir. Tek seferlik bir eforla uzun vadede kazanan siz olursunuz. <\/p>\n","protected":false},"excerpt":{"rendered":"

E-ticarete girdiniz ya da girmek istiyorsunuz ve foto\u011fraf \u00e7ekimi konusunda neler yapabilece\u011finizden emin de\u011fil misiniz? Bu yaz\u0131m\u0131zda sizi kolayca sonuca ula\u015ft\u0131racak p\u00fcf noktalar\u0131 payla\u015faca\u011f\u0131z. E-ticaret … Devam\u0131n\u0131 Oku<\/a><\/p>\n","protected":false},"author":1,"featured_media":4710,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"yoast_head":"\nE-Ticarette \u00dcr\u00fcn Foto\u011fraf\u0131 \u00c7ekimi Nas\u0131l Yap\u0131l\u0131r? P\u00fcf Noktalar ve \u00d6rnekler!<\/title>\n<meta name=\"description\" content=\"E-ticarette \u00fcr\u00fcn foto\u011fraf \u00e7ekimi nas\u0131l yap\u0131l\u0131r? 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