{"id":4712,"date":"2022-01-17T16:59:00","date_gmt":"2022-01-17T13:59:00","guid":{"rendered":"https:\/\/eticaretyardim.com\/?p=4712"},"modified":"2022-03-10T17:14:58","modified_gmt":"2022-03-10T14:14:58","slug":"b2b-e-ticaret-rehberi-ogrenmeniz-gerekenler","status":"publish","type":"post","link":"https:\/\/eticaretyardim.com\/b2b-e-ticaret-rehberi-ogrenmeniz-gerekenler\/","title":{"rendered":"B2B E-Ticaret Rehberi: \u00d6\u011frenmeniz Gerekenler"},"content":{"rendered":"\n<p><strong>E-ticaret firmalar\u0131 t\u00fcketiciye ula\u015fmak i\u00e7in farkl\u0131 ticaret y\u00f6ntemleri kullan\u0131r. Sat\u0131lan \u00fcr\u00fcne g\u00f6re do\u011frudan ve dolayl\u0131 ticaret ya da taraflar\u0131na g\u00f6re farkl\u0131l\u0131klar g\u00f6steren B2B e-ticaret, B2C e-ticaret y\u00f6ntemleri vard\u0131r. B2B e-ticaret bu y\u00f6ntemler aras\u0131nda firmalar\u0131n en yo\u011fun olarak kulland\u0131klar\u0131 y\u00f6ntemlerin ba\u015f\u0131nda yer al\u0131r.<\/strong><\/p>\n\n\n\n<p>\u0130nternet devrimi ile birlikte insanlar\u0131n hayat\u0131nda bir\u00e7ok \u015fey g\u00fcn ge\u00e7tik\u00e7e de\u011fi\u015fime u\u011fruyor ve g\u00fcndelik hayatta yapt\u0131klar\u0131 da buna paralel olarak \u015fekilleniyor. Ya\u015fam kalitelerini, g\u00fcndelik aktivitelere harcad\u0131klar\u0131 zaman\u0131 ve ceplerindeki paray\u0131 direkt olarak etkileyen bu s\u00fcre\u00e7, ticaret firmalar\u0131n\u0131n da insanlara olan yakla\u015f\u0131mlar\u0131n\u0131 buna g\u00f6re \u015fekillendirmelerini gerekli k\u0131l\u0131yor. <\/p>\n\n\n\n<p>Hayat\u0131 idame ettirmek i\u00e7in gerekli g\u00fcndelik al\u0131\u015fveri\u015ften tutun bug\u00fcn art\u0131k internet \u00fczerinden ticareti yap\u0131lmayan hizmet yada \u00fcr\u00fcn neredeyse kalmad\u0131. Kendini g\u00fcn\u00fcm\u00fcz internet d\u00fcnyas\u0131na adapte eden firmalar art\u0131k klasik ma\u011fazac\u0131l\u0131k yerine e-ticaret \u00fczerine olan yat\u0131r\u0131mlar\u0131n\u0131 <a href=\"https:\/\/webrazzi.com\/2021\/04\/15\/turkiyede-e-ticaretin-4-yil-icinde-23-katina-cikmasi-bekleniyor\/\" target=\"_blank\" rel=\"noreferrer noopener\">her ge\u00e7en g\u00fcn art\u0131rmaya ba\u015flad\u0131<\/a>. Bir\u00e7ok avantaj\u0131 ve ayn\u0131 zamanda dezavantaj\u0131 da bulunan e-ticaret y\u00f6ntemini kullanan ticaret firmalar\u0131 \u015fimdiden b\u00fcy\u00fck \u015firketler aras\u0131nda isimlerini alt\u0131n harflerle yazd\u0131rmaya ba\u015flad\u0131.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>B2B E-Ticaret Nedir?<\/strong><\/h2>\n\n\n\n<p>Ticaretin var oldu\u011fu ilk g\u00fcnlerden h\u00e2lihaz\u0131rda g\u00fcn\u00fcm\u00fcze kadar kullan\u0131lan y\u00f6ntemlerden biri olan ve zaman i\u00e7inde \u0130ngilizce \u201c<strong>Business to Business<\/strong>\u201d kal\u0131b\u0131n\u0131n k\u0131salt\u0131l\u0131\u015f\u0131 ile literat\u00fcre B2B olarak giren bu ticaret y\u00f6ntemi T\u00fcrk\u00e7e \u2019de \u201cFirmadan Firmaya\u201d ticaret anlam\u0131na gelmektedir.<\/p>\n\n\n\n<p>Ad\u0131ndan da anla\u015f\u0131laca\u011f\u0131 gibi firmalar aras\u0131 ticaretin yap\u0131ld\u0131\u011f\u0131 bu y\u00f6ntem genellikle y\u00fcksek hacimli al\u0131\u015fveri\u015fler i\u00e7in kullan\u0131lmaktad\u0131r. B2B e-ticaret ise bu y\u00f6ntemin internet \u00fczerinden yap\u0131lmas\u0131na verilen isimdir.<\/p>\n\n\n\n<p>Klasik ticaret i\u00e7inde kullan\u0131lan B2B terimi art\u0131k daha \u00e7ok \u015fartlara uygun olarak e-ticaret i\u00e7erisinde kendine yer bulmaya ba\u015flad\u0131. B2B e-ticaret y\u00f6ntemi firmalara mali y\u00f6nden, zaman tasarrufu ve h\u0131zl\u0131 stok eritmeleri gibi bir\u00e7ok konuda avantajlar sunmaktad\u0131r. B2B e-ticaret yapan firmalar \u015fah\u0131s firmalar\u0131 olabilece\u011fi gibi b\u00fcy\u00fck holding firmalar\u0131 da olabilir. <\/p>\n\n\n\n<p><strong>G\u0131da sekt\u00f6r\u00fcnde b\u00fcy\u00fck s\u00fct ve s\u00fct \u00fcr\u00fcnleri \u00fcreticisi bir firman\u0131n bayilerine e-ticaret sitesi \u00fczerinden toptan \u00fcr\u00fcn sat\u0131\u015f\u0131 B2B e-ticaret i\u00e7in iyi bir \u00f6rnektir.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>B2B E-Ticaret Yaz\u0131l\u0131m\u0131 Kullan\u0131m\u0131n\u0131n \u00d6nemi<\/strong><\/h2>\n\n\n\n<p>B2B e-ticaret y\u00f6ntemini kullanan firmalar her ne kadar daha az m\u00fc\u015fteri ile daha \u00e7ok sat\u0131\u015f yap\u0131yor olsalar da, arka planda site y\u00f6netimi ve \u015firket gidi\u015fat\u0131n\u0131 daha iyi de\u011ferlendirebilmek i\u00e7in \u00e7e\u015fitli yaz\u0131l\u0131mlar kullanmalar\u0131, yapacaklar\u0131 analizlerden \u00e7\u0131kacak verileri daha iyi okumalar\u0131n\u0131 sa\u011flayacakt\u0131r.<\/p>\n\n\n\n<p>Bunun i\u00e7in ilgili kurumlardan kendi firmalar\u0131na g\u00f6re \u00f6zelle\u015ftirilebilen yaz\u0131l\u0131mlar kullanmalar\u0131, g\u00fcn\u00fcm\u00fcz bili\u015fim d\u00fcnyas\u0131nda o firmaya de\u011fer kataca\u011f\u0131 gibi bir\u00e7ok konuda tasarruf etmelerini de sa\u011flayacakt\u0131r.<\/p>\n\n\n\n<p>B2B e-ticaret y\u00f6ntemini kullanan firmalar tam otomasyonlu yaz\u0131l\u0131m entegrasyonu sonras\u0131nda kar\u015f\u0131la\u015fabilecekleri olumsuzluklara hemen m\u00fcdahale edebilecekleri gibi sipari\u015f listesi takibi, bayi bilgilerinin kontrol\u00fc, hesap ekstresi kontrol\u00fc, fiyat listesi y\u00f6netimi ve servis takip y\u00f6netimi gibi konularda ak\u0131c\u0131 bir sisteme de sahip olacaklard\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>B2B E-Ticaret Y\u00f6nteminin Avantajlar\u0131<\/strong><\/h2>\n\n\n\n<p>Firmalar aras\u0131 <a href=\"https:\/\/tr.wikipedia.org\/wiki\/Elektronik_ticaret\" target=\"_blank\" rel=\"noreferrer noopener\">elektronik ticaret<\/a> i\u00e7in kullan\u0131lan B2B e-ticaret y\u00f6ntemi beraberinde bir\u00e7ok avantaj getirmektedir. \u00c7o\u011funlukla y\u00fcksek hacimli toptan al\u0131\u015fveri\u015f i\u00e7in kullan\u0131lan bu y\u00f6ntemin avantajlar\u0131 ise \u015fu \u015fekildedir.<\/p>\n\n\n\n<ul><li>Yap\u0131lan ticaret internet ortam\u0131nda oldu\u011fu i\u00e7in \u00fcr\u00fcnlerin pazara sunumu ve takibinin kolay olmas\u0131.<\/li><li>B\u00fcrokratik i\u015flemlerin azalmas\u0131 baz\u0131 durumlarda ise tamamen ortadan kalkmas\u0131.<\/li><li>Tedarik\u00e7i say\u0131s\u0131 konusunda se\u00e7eneklerin klasik B2B ticarete g\u00f6re daha fazla olmas\u0131.<\/li><li>Arac\u0131s\u0131z i\u015f yapma olana\u011f\u0131 ya da arac\u0131 say\u0131s\u0131n\u0131n azalt\u0131lmas\u0131.<\/li><li>Potansiyel m\u00fc\u015fterilere daha h\u0131zl\u0131 ula\u015f\u0131m sa\u011fl\u0131yor olmas\u0131.<\/li><li>M\u00fc\u015fteri taleplerinin \u00f6zelle\u015ftirilmesinin daha h\u0131zl\u0131 olmas\u0131 dolay\u0131s\u0131yla m\u00fc\u015fteri memnuniyeti ve ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 art\u0131r\u0131lmas\u0131.<\/li><li>Yurt d\u0131\u015f\u0131ndaki potansiyel m\u00fc\u015fteri ve tedarik\u00e7iler ile al\u0131\u015fveri\u015f yap\u0131lmas\u0131n\u0131 kolay hale getirmesi.<\/li><li>E-ticaretin en \u00f6nemli konular\u0131ndan biri olan stok takibini kolayla\u015ft\u0131rmas\u0131.<\/li><li>Sat\u0131n alma maliyetlerini d\u00fc\u015f\u00fcrmesi.<\/li><li>\u015eirket i\u00e7i y\u00f6netiminde olan verimlilik, denetleme ve i\u015f kontrollerinin daha do\u011fru \u00e7al\u0131\u015fmas\u0131.<\/li><li>Y\u0131l\u0131n her g\u00fcn\u00fc, 7\/24 m\u00fc\u015fterilere ula\u015fma \u015fans\u0131.<\/li><\/ul>\n\n\n\n<p>B2B e-ticaret y\u00f6ntemi belirli bir sekt\u00f6re \u00f6zel olmamakla birlikte tekstil, g\u0131da ve otomotiv gibi sekt\u00f6rler bu y\u00f6ntemi daha yayg\u0131n olarak kullanmaktad\u0131r. Do\u011fas\u0131 gere\u011fi internet \u00fczerinden ger\u00e7ekle\u015fen bu ticaret y\u00f6nteminde firmalar ayn\u0131 web sitesinde bulu\u015fur, teklif alma ve verme gibi i\u015flemleri kolayl\u0131kla sonu\u00e7land\u0131rabilirler. Ayr\u0131ca, bu platformlar \u00fccretli ya da \u00fccretsiz olabilir. \u00dccretli platformlar\u0131n k\u0131smen \u00fccretsiz olan \u00fcr\u00fcn sergileme ve hizmet alanlar\u0131 da \u00e7e\u015fitlilik g\u00f6sterebilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>B2B E-Ticaret Y\u00f6nteminin Dezavantajlar\u0131<\/strong><\/h2>\n\n\n\n<p>Elektronik ticaret i\u00e7erisinde oldu\u011fu i\u00e7in B2B e-ticaretin avantajlar\u0131 oldu\u011fu kadar dezavantajlar\u0131 da vard\u0131r. \u0130nternet \u00fczerinden yap\u0131lan al\u0131\u015fveri\u015fin bar\u0131nd\u0131rd\u0131\u011f\u0131 ve klasik B2B ticaretin de sahip oldu\u011fu dezavantajlar ise \u015fu \u015fekildedir.<\/p>\n\n\n\n<ul><li>Potansiyel m\u00fc\u015fterinin sat\u0131n alaca\u011f\u0131 \u00fcr\u00fcn\u00fc hissetme ve dokunma imk\u00e2n\u0131n\u0131n olmamas\u0131.<\/li><li>\u0130nternet \u00fczerinden yap\u0131lan sahtecilikler sebebiyle g\u00fcvenlik ve gizlilik endi\u015fesi.<\/li><li>Uluslararas\u0131 yap\u0131lan ticaretteki \u00fclkelere g\u00f6re de\u011fi\u015fen ticari hukuk d\u00fczenlemelerdeki farkl\u0131l\u0131klar.<\/li><li>Sat\u0131c\u0131lar i\u00e7in y\u00fcz y\u00fcze sat\u0131\u015f\u0131n sa\u011flad\u0131\u011f\u0131 ikna y\u00f6ntemlerinin kullan\u0131lamamas\u0131.<\/li><li>Platformlar art\u0131k her ne kadar sat\u0131c\u0131 puanlama sistemi kullansa da tan\u0131nmayan firmalara kar\u015f\u0131 duyulan g\u00fcvensizlik.<\/li><li>Yo\u011fun rekabet dolay\u0131s\u0131yla rakiplere kar\u015f\u0131 \u015feffaf olma durumunun belirsizli\u011fi.<\/li><li>Sat\u0131lan \u00fcr\u00fcnlerin evrensel kalite standartlar\u0131 bar\u0131nd\u0131rma zorunlulu\u011fu olmamas\u0131.<\/li><li>B\u00fcy\u00fck firmalar \u00fczerinden yap\u0131lan i\u015flemlerin komisyon oranlar\u0131n\u0131n y\u00fcksek olu\u015fu.<\/li><li>Tedarik\u00e7i firma ile ya\u015fanabilecek olas\u0131 problemlerin direkt olarak sizin markan\u0131z\u0131 olumsuz etkilemesi.<\/li><\/ul>\n\n\n\n<p>B2B e-ticaret i\u00e7erisinde lojistik konusu olduk\u00e7a \u00f6nemlidir. Sat\u0131\u015f anla\u015fmas\u0131n\u0131n tamamlanmas\u0131 akabinde \u00fcr\u00fcn ya da \u00fcr\u00fcnlerin al\u0131c\u0131ya ula\u015ft\u0131r\u0131lmas\u0131na kadar ge\u00e7en t\u00fcm evrelerin dikkatlice y\u00f6netilmesi gerekir. Bu marka g\u00fcvenilirli\u011fi ve m\u00fc\u015fteri memnuniyeti konusunu direkt olarak etkileyen bir etmendir.<\/p>\n\n\n\n<p>B2B e-ticaretin ilk a\u015famalar\u0131nda zor olmas\u0131n\u0131n en \u00f6nemli sebeplerinden biri de ki\u015fisel kullan\u0131m de\u011fil firma i\u00e7in yap\u0131lacak kurumsal al\u0131\u015fveri\u015fler s\u00f6z konusu oldu\u011fu i\u00e7in bilinmeyen bir firmaya duyulacak g\u00fcven de daha azd\u0131r. Y\u00fcksek hacimli al\u0131mlar ya da b\u00fcy\u00fck miktarlarda \u00f6deme gerektirdi\u011finden ba\u015flang\u0131\u00e7 a\u015famas\u0131nda size referans verebilecek m\u00fc\u015fterilerinizin olmas\u0131 i\u015finizin kolayla\u015fmas\u0131n\u0131 sa\u011flar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>B2B E-Ticaret i\u00e7in Pazarlama Stratejileri<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/03\/b2b-e-ticaret-icin-pazarlama-stratejileri-1024x576.jpg\" alt=\"b2b-e-ticaret-icin-pazarlama-stratejileri\" class=\"wp-image-5109\" srcset=\"https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/03\/b2b-e-ticaret-icin-pazarlama-stratejileri-1024x576.jpg 1024w, https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/03\/b2b-e-ticaret-icin-pazarlama-stratejileri-300x169.jpg 300w, https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/03\/b2b-e-ticaret-icin-pazarlama-stratejileri-768x432.jpg 768w, https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/03\/b2b-e-ticaret-icin-pazarlama-stratejileri.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>B2B e-ticaret y\u00f6ntemini kullanmak isteyen giri\u015fimcilerin \u00fcr\u00fcn stoklar\u0131ndaki g\u00fcncel durumu ve stoklar\u0131ndaki \u00fcr\u00fcnler hakk\u0131nda a\u00e7\u0131klamalar\u0131 potansiyel m\u00fc\u015fterilerine net bir \u015fekilde sunmalar\u0131 marka de\u011feri ve sat\u0131\u015f oranlar\u0131 a\u00e7\u0131s\u0131ndan y\u00fcksek \u00f6nem ta\u015f\u0131maktad\u0131r. Stok durumu ile web sitesindeki \u00fcr\u00fcn miktar\u0131 \u00f6rt\u00fc\u015fmeyen \u00fcr\u00fcnlerin olas\u0131 sat\u0131\u015f\u0131 sonras\u0131 m\u00fc\u015fteriye ula\u015ft\u0131r\u0131lamamas\u0131 firmaya olan g\u00fcveni olumsuz etkileyecektir.<\/p>\n\n\n\n<p>Klasik ticaret i\u00e7erisinde olan \u00e7ek, senet ve nakit \u00f6deme sistemleri art\u0131k yava\u015f yava\u015f tarih olmaya ba\u015flad\u0131. Web sitesine entegre olan <a href=\"https:\/\/wiki.workcube.com\/help\/9644\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">sanal POS<\/a> gibi g\u00fcncel uygulamalar\u0131n kullan\u0131lmas\u0131 ve hatta bu se\u00e7eneklerin \u00e7o\u011falt\u0131lmas\u0131 m\u00fc\u015fteri memnuniyeti a\u00e7\u0131s\u0131ndan olduk\u00e7a \u00f6nemlidir. Ayr\u0131ca bu se\u00e7eneklerin \u00e7oklu\u011fu m\u00fc\u015fteri say\u0131s\u0131n\u0131 art\u0131racak \u00f6nemli konular\u0131n ba\u015f\u0131nda yer almaktad\u0131r.<\/p>\n\n\n\n<p>B2B e-ticaret i\u00e7in olduk\u00e7a fazla \u00f6nem te\u015fkil eden bir di\u011fer konu ise tedarik\u00e7idir. Tedarik\u00e7i firman\u0131n m\u00fc\u015fteri ile olan ileti\u015fimi kesintisiz, g\u00fcven \u00fczerine kurulu ve \u015feffaf olmal\u0131d\u0131r. Olas\u0131 bir tedarik\u00e7i sorunu direkt olarak sat\u0131c\u0131 firmay\u0131 olumsuz etkileyecektir.<\/p>\n\n\n\n<p>B2B pazarlaman\u0131n ba\u015far\u0131ya ula\u015fmas\u0131 i\u00e7in art\u0131k geleneksel y\u00f6ntemlerden ziyade modern stratejiler uygulanmas\u0131 gerekmektedir. Sat\u0131lan \u00fcr\u00fcnlerin y\u00fcceltilmesi yerine h\u0131zl\u0131 \u00e7\u00f6z\u00fcmler (Solution) sunmak, \u00fcr\u00fcnlerin da\u011f\u0131t\u0131m\u0131na verilen \u00f6nem yerine eri\u015fim (Access) kolayl\u0131\u011f\u0131, belli belirsiz sebepler ile fiyat \u00fczerindeki oynamalar yerine o \u00fcr\u00fcne kat\u0131lan de\u011fer (Value), yap\u0131lan ve bitmek bilmeyen promosyonlar yerine ise e\u011fitim (Education) konulmal\u0131d\u0131r. K\u0131sacas\u0131 eskiden yo\u011fun kullan\u0131lan 4P kural\u0131 yerine art\u0131k SAVE kural\u0131 kullan\u0131lmaya ba\u015flanmal\u0131d\u0131r.<\/p>\n\n\n\n<p>E-ticaret terimlerine daha iyi hakim olmak i\u00e7in <a href=\"https:\/\/eticaretyardim.com\/e-ticaret-jargonu-e-ticaret-terimleri\/\" target=\"_blank\" rel=\"noreferrer noopener\">e-ticaret jargonu<\/a> yaz\u0131m\u0131z\u0131 tavsiye ederiz.<\/p>\n\n\n\n<p>Dijital pazarlama konusuna \u00f6ncelik verilmesi gerekir. Rekabetin \u00e7ok y\u00fcksek oldu\u011fu e-ticaret d\u00fcnyas\u0131nda ba\u015far\u0131l\u0131 olmak i\u00e7in m\u00fc\u015fteri portf\u00f6y\u00fcn\u00fc art\u0131rman\u0131z ve marka bilinirli\u011fini y\u00fcksek oranda tutman\u0131z gerekir. E-ticaret site ziyaretlerinin b\u00fcy\u00fck bir oran\u0131 arama motorlar\u0131ndan aranan \u00fcr\u00fcn sonras\u0131 \u00e7\u0131kan listeden gelmektedir. Bu nedenle dijital pazarlama geleneksel pazarlama y\u00f6ntemlerine g\u00f6re daha ba\u015far\u0131l\u0131 sonu\u00e7lar vermektedir.<\/p>\n\n\n\n<p>\u0130nternet d\u00fcnyas\u0131nda yo\u011funla\u015fan sosyal mecralar\u0131n kullan\u0131m\u0131 da marka bilinirli\u011fi a\u00e7\u0131s\u0131ndan \u00f6nemli f\u0131rsat alanlar\u0131d\u0131r. \u015eirketiniz i\u00e7in a\u00e7t\u0131\u011f\u0131n\u0131z sosyal medya hesaplar\u0131ndan \u015firketiniz ile ilgili geli\u015fmeleri, g\u00fcncel \u00fcr\u00fcnlerin tan\u0131t\u0131m\u0131n\u0131 ve yap\u0131lan promosyonlar\u0131 payla\u015farak potansiyel m\u00fc\u015fterilerinizin ilgisini \u00e7ekebilirsiniz.&nbsp;B2B e-ticaret \u015firketlerinin hedef kitlesi \u00e7ok daha dar oldu\u011fundan sekt\u00f6r\u00fcn\u00fczle ilgili genel bilgiler veren payla\u015f\u0131mlar da hitap etti\u011finiz kitleyi geni\u015fletebilir ve daha g\u00fcven veren sosyal medya hesaplar\u0131n\u0131z olmas\u0131na yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<p>E-ticaret sitesinin arka planda kullan\u0131m kolayl\u0131\u011f\u0131, ziyaret\u00e7ilere a\u00e7\u0131k alan\u0131n kullan\u0131c\u0131 dostu olmas\u0131, site tasar\u0131m\u0131n\u0131n yeni trendlere uygun olu\u015fu ve i\u00e7eriklerin s\u00fcrekli g\u00fcncel tutulmas\u0131 bu s\u00fcre\u00e7te ba\u015far\u0131ya ula\u015fmak i\u00e7in \u00f6nemli konulardan birisidir.<\/p>\n\n\n\n<p><a href=\"https:\/\/eticaretyardim.com\/online-satis-arttirma-yontemleri\/\" target=\"_blank\" rel=\"noreferrer noopener\">Online sat\u0131\u015flar\u0131 artt\u0131rma<\/a> yaz\u0131m\u0131z\u0131 inceleyerek bu konuda daha detayl\u0131 bilgi sahibi de olabilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>En Ba\u015far\u0131l\u0131 B2B E-ticaret Siteleri<\/strong><\/h2>\n\n\n\n<p>B2B e-ticaret d\u00fcnyas\u0131na giri\u015f yapmadan \u00f6nce d\u00fcnya \u00e7ap\u0131nda B2B y\u00f6ntemiyle \u00e7al\u0131\u015fan ba\u015far\u0131l\u0131 firmalar\u0131n sitelerini incelemek i\u00e7in ay\u0131raca\u011f\u0131n\u0131z zaman size m\u00fc\u015fteri ve dolay\u0131s\u0131yla ekonomik kazan\u00e7 olarak geri d\u00f6necektir. Kendi kategorisinin en eskilerinden biri olan Alibaba.com ve son zamanlar\u0131n en ba\u015far\u0131l\u0131s\u0131 olan Indiamart.com sitelerini inceleyebilirsiniz. Son y\u0131llarda d\u00fcnya \u00e7ap\u0131nda dikkat \u00e7eken ve ba\u015far\u0131l\u0131 olan baz\u0131 B2B e-ticaret firmalar\u0131 ise \u015fu \u015fekildedir.<\/p>\n\n\n\n<ul><li><strong>Alibaba<\/strong>: En eski B2B e-ticaret platformu olan \u00c7in men\u015feli bu firma ayn\u0131 zamanda ziyaret\u00e7i trafi\u011fi ve \u00fcye say\u0131s\u0131 bak\u0131m\u0131ndan d\u00fcnya \u00e7ap\u0131nda en b\u00fcy\u00fck firmad\u0131r. Arama motorlar\u0131nda s\u00fcrekli \u00fcst s\u0131ralarda kendine yer bulan Alibaba, b\u00fcy\u00fckl\u00fc\u011f\u00fc sebebiyle doland\u0131r\u0131c\u0131l\u0131k ve sahtecili\u011fin de yayg\u0131n oldu\u011fu bir platformdur.\u00a0<\/li><li><strong>Indiamart<\/strong>: Son d\u00f6nemin g\u00f6zde B2B e-ticaret platformu olan Indiamart, sadece Hindistan men\u015feli firmalar\u0131 \u00fcye olarak kabul etmesine ra\u011fmen bu platformu tedarik\u00e7i temini i\u00e7in kullanabilirsiniz.<\/li><li><strong>Amazon<\/strong>: D\u00fcnya genelinde en b\u00fcy\u00fck e-ticaret firmalar\u0131 aras\u0131nda s\u00fcrekli zirveye oynayan Amazon yak\u0131n zamanda T\u00fcrkiye e-ticaret pazar\u0131na da giri\u015f yapt\u0131. Ba\u015flang\u0131\u00e7ta yerel firmalar ile rekabette g\u00fc\u00e7l\u00fck \u00e7ekse de geli\u015ftirdi\u011fi <a href=\"https:\/\/www.amazon.com.tr\/prime\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon Prime<\/a> gibi kendine has \u00f6zellikler sayesinde pazardaki pay\u0131n\u0131 her ge\u00e7en g\u00fcn art\u0131rmaya devam ediyor.<\/li><li><strong>Directindustry<\/strong>: Makine ve end\u00fcstri \u00fcr\u00fcnleri \u00fczerin B2B e-ticaret yap\u0131yorsan\u0131z bulunman\u0131z gereken platformlardan bir tanesi. Avrupal\u0131 \u00f6nemli ve lider firmalar\u0131n mutlaka i\u00e7erisinde olan bu platforma \u00fcye olman\u0131z rakipleriniz ile olan rekabetinizi art\u0131rman\u0131z\u0131 sa\u011flayacakt\u0131r.<\/li><li><strong>Europages<\/strong>: \u00dccretli ya da \u00fccretsiz olarak \u00fcye olabilece\u011finiz 26 farkl\u0131 dilde yay\u0131n yapan bu firma \u00f6zellikle \u0130ngiltere\u2019de dolay\u0131s\u0131yla \u0130ngilizce olarak arat\u0131lan Google aramalar\u0131nda y\u00fcksek yerlerde kendine yer bulabiliyor.<\/li><li><strong>Kompass<\/strong>: D\u00fcnya genelindeki en b\u00fcy\u00fck B2B ticareti yapan firma listesine sahiptir. Sizin de bu site dizininde kayd\u0131n\u0131z\u0131n olmas\u0131 marka bilinirli\u011fi a\u00e7\u0131s\u0131ndan yararl\u0131 olacakt\u0131r.<\/li><\/ul>\n\n\n\n<p>Bu ve benzeri firmalar \u00fczerinden sat\u0131\u015f yapmaya ba\u015flaman\u0131z Google \u00fczerinden yap\u0131lacak aramalarda \u00fcst s\u0131ralarda olma \u015fans\u0131n\u0131z\u0131 da artt\u0131racakt\u0131r. Do\u011fru potansiyel m\u00fc\u015fterinin size ula\u015fmas\u0131 ve marka bilinirli\u011fi a\u00e7\u0131s\u0131ndan bu firmalar \u00fczerinde profilinizin olmas\u0131 olduk\u00e7a \u00f6nemli.<\/p>\n\n\n\n<p>\u0130nternet \u00fczerinden ticaretin ba\u015far\u0131l\u0131 olmas\u0131 o firman\u0131n y\u00fcz\u00fc olan web sitesinden ge\u00e7iyor. \u0130yi bir B2B e-ticaret sitesinin sahip olmas\u0131 gereken \u00f6zellikleri \u015fu \u015fekilde s\u0131ralayabiliriz.<\/p>\n\n\n\n<ul><li>Ak\u0131ll\u0131 telefonlar\u0131n her ge\u00e7en g\u00fcn hayata olan etkisinin artmas\u0131 dolay\u0131s\u0131 ile sitelere gelen ziyaret\u00e7i trafi\u011finin de art\u0131k b\u00fcy\u00fck bir \u00e7o\u011funlu\u011funu mobil telefon kaynakl\u0131 olu\u015fu web sitelerinin mobil uyumluluk d\u00fczeyinin y\u00fcksek olmas\u0131n\u0131 gerekli k\u0131l\u0131yor.<\/li><li>\u00d6deme sistemlerinin \u00e7e\u015fitlili\u011fi m\u00fc\u015fteri memnuniyeti ve ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 beraberinde getirecek \u00f6nemli hususlardan biridir.<\/li><li>Kullan\u0131c\u0131 dostu ara y\u00fczl\u00fc web siteleri her ya\u015ftan m\u00fc\u015fteriler i\u00e7in olduk\u00e7a \u00f6nemli. Birka\u00e7 ad\u0131mda aran\u0131lan \u00fcr\u00fcn\u00fc bulup \u00f6deme a\u015famas\u0131na ge\u00e7ilmesi yine m\u00fc\u015fteri memnuniyetini direkt olarak etkileyen fakt\u00f6rlerden biri.<\/li><li>Al\u0131nacak olan \u00fcr\u00fcn\u00fcn adedine g\u00f6re farkl\u0131 fiyat se\u00e7enekleri sunulmas\u0131 B2B e-ticaret i\u00e7in olmazsa olmazlardand\u0131r. Artan site say\u0131lar\u0131 dolay\u0131s\u0131yla m\u00fc\u015fterilerin arad\u0131klar\u0131 \u00fcr\u00fcn\u00fc en uygun fiyata almak i\u00e7in o \u00fcr\u00fcn ile ilgili fiyat ara\u015ft\u0131rmas\u0131na ay\u0131rd\u0131klar\u0131 zaman da artmaktad\u0131r.<\/li><li>B2B e-ticaret sitesinin en g\u00fc\u00e7l\u00fc olmas\u0131 gereken k\u0131s\u0131mlar\u0131n ba\u015f\u0131nda gelen arama ve filtreleme \u00f6zelli\u011fi do\u011fru \u00e7al\u0131\u015fmas\u0131 gerekir. Aran\u0131lan \u00fcr\u00fcn\u00fcn onlarca kategori, binlerce \u00fcr\u00fcn i\u00e7erisinden do\u011fru \u015fekilde filtrelenerek kullan\u0131c\u0131n\u0131n iste\u011fi do\u011frultusunda kar\u015f\u0131s\u0131na \u00e7\u0131kar\u0131lmas\u0131 gerekir. \u00d6rne\u011fin, web sitesinde \u00e7ocuk bezi aratan birinin benzer kelime i\u00e7erse de sofra bezini ziyaret\u00e7inin kar\u015f\u0131s\u0131na getirmemesi gereklidir.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Sonu\u00e7<\/strong><\/h2>\n\n\n\n<p>E-ticaret \u00fczerine yat\u0131r\u0131m yapmadan \u00f6nce \u00e7e\u015fitli kaynaklardan bu konu \u00fczerine ara\u015ft\u0131rma yapman\u0131z, \u00f6zellikle ba\u015far\u0131l\u0131 B2B e-ticaret firmalar\u0131n\u0131n web sitelerini incelemeniz bu yolda at\u0131lmas\u0131 gereken ilk ad\u0131m olmal\u0131d\u0131r.<\/p>\n\n\n\n<p>Bu \u015fekilde firmalar\u0131n kulland\u0131klar\u0131 pazarlama taktiklerini g\u00f6zlemleme f\u0131rsat\u0131na eri\u015febilece\u011finiz gibi ayn\u0131 zamanda firman\u0131z\u0131n gelecekteki yerini \u00f6nceden tahmin etmenizi de kolayla\u015ft\u0131racakt\u0131r. Son olarak, web sitenize yapaca\u011f\u0131n\u0131z yat\u0131r\u0131m sizi bu i\u015f kolunda zirveye ta\u015f\u0131yacak olan en \u00f6nemli konu oldu\u011funu sak\u0131n unutmay\u0131n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-ticaret firmalar\u0131 t\u00fcketiciye ula\u015fmak i\u00e7in farkl\u0131 ticaret y\u00f6ntemleri kullan\u0131r. Sat\u0131lan \u00fcr\u00fcne g\u00f6re do\u011frudan ve dolayl\u0131 ticaret ya da taraflar\u0131na g\u00f6re farkl\u0131l\u0131klar g\u00f6steren B2B e-ticaret, B2C &#8230; <a title=\"B2B E-Ticaret Rehberi: \u00d6\u011frenmeniz Gerekenler\" class=\"read-more\" href=\"https:\/\/eticaretyardim.com\/b2b-e-ticaret-rehberi-ogrenmeniz-gerekenler\/\" aria-label=\"More on B2B E-Ticaret Rehberi: \u00d6\u011frenmeniz Gerekenler\">Devam\u0131n\u0131 Oku<\/a><\/p>\n","protected":false},"author":2,"featured_media":4713,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B2B E-Ticaret Rehberi: Bilmeniz Gerekenler [2022 G\u00fcncel]<\/title>\n<meta name=\"description\" content=\"B2B e-ticaret hakk\u0131nda bilmeniz gerekenleri a\u00e7\u0131klad\u0131\u011f\u0131m\u0131z bu 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