{"id":4774,"date":"2021-07-10T21:37:26","date_gmt":"2021-07-10T18:37:26","guid":{"rendered":"https:\/\/eticaretyardim.com\/?p=4774"},"modified":"2021-07-10T21:37:26","modified_gmt":"2021-07-10T18:37:26","slug":"e-ticaret-turleri","status":"publish","type":"post","link":"https:\/\/eticaretyardim.com\/e-ticaret-turleri\/","title":{"rendered":"E-Ticaret T\u00fcrleri: Alan\u0131n\u0131z\u0131 Belirleyin!"},"content":{"rendered":"\n

Teknolojinin geli\u015fmesi insanlar\u0131 ticaret alan\u0131nda yeni alanlara y\u00f6nlendirdi. Bunlardan biri de e-ticaret. E-Ticaret g\u00fcn\u00fcm\u00fczde olduk\u00e7a ilgi \u00e7eken ve g\u00fcnden g\u00fcne b\u00fcy\u00fcyen bir sekt\u00f6r. Bu b\u00fcy\u00fcmeyle birlikte de e-ticaret kendi i\u00e7erisinde yeni i\u015f modelleri de olu\u015fturmaya ba\u015flad\u0131. Bu modelleri kendi i\u00e7erisinde 2 ana ba\u015fl\u0131k alt\u0131nda toplayabiliriz. Ancak bu ba\u015fl\u0131klarda kendi i\u00e7lerinde ayr\u0131l\u0131yorlar. Bu yaz\u0131m\u0131zda bu ba\u015fl\u0131klar\u0131n detaylar\u0131n\u0131 bulabilirsiniz.<\/p>\n\n\n\n

\"e-ticaret-turleri\"<\/figure>\n\n\n\n

Ayn\u0131 zamanda e-ticaret jargonu<\/a> yaz\u0131m\u0131zdan bunun gibi farkl\u0131 terimlerin anlamlar\u0131na da ula\u015fabilirsiniz.<\/p>\n\n\n\n

Sat\u0131lan \u00dcr\u00fcne G\u00f6re E-Ticaret T\u00fcrleri:<\/strong><\/h2>\n\n\n\n

Do\u011frudan E-Ticaret:<\/h3>\n\n\n\n

Fiziksel olmayan mal ve hizmetlerin sipari\u015finin, \u00f6denmesinin ve tesliminin internet \u00fczerinden yap\u0131lmas\u0131na denir. Burada bahsedilen mal ve hizmeti, bilgisayar programlar\u0131, m\u00fczik ve e\u011flence programlar\u0131, dan\u0131\u015fmanl\u0131k hizmetleri olarak tan\u0131mlayabiliriz. Direkt olarak sat\u0131n al\u0131nd\u0131\u011f\u0131 i\u00e7in do\u011frudan e-ticareti d\u0131\u015fsal fakt\u00f6rlerden ba\u011f\u0131ms\u0131z yapar. <\/p>\n\n\n\n

Do\u011frudan e-ticarete en iyi \u00f6rnekler ise; bir \u00fccret kar\u015f\u0131l\u0131\u011f\u0131 m\u00fczik sat\u0131n al\u0131nmas\u0131, m\u00fczik payla\u015f\u0131m platformlar\u0131na \u00fcye olunmas\u0131, online olarak dan\u0131\u015fmanl\u0131k almakt\u0131r.<\/p>\n\n\n\n

Spotify ve Fizy\u2019i do\u011frudan e-ticaret \u00f6rne\u011fi olarak verebiliriz. Spotify yabanc\u0131 bir m\u00fczik dinleme platformu iken Fizy T\u00fcrk bir m\u00fczik dinleme platformudur. Bu iki platformu kullanmak i\u00e7in bir abonelik olu\u015fturup ayl\u0131k bir \u00fccret \u00f6denmesi gerekir. Yani bir \u00fccret kar\u015f\u0131l\u0131\u011f\u0131nda m\u00fczik sat\u0131n al\u0131n\u0131r. <\/p>\n\n\n\n

Dolayl\u0131 E-Ticaret:<\/h3>\n\n\n\n

\u0130nternet \u00fczerinden bir \u00fcr\u00fcn\u00fcn \u00f6denmesi yap\u0131larak al\u0131nmas\u0131 \u00fczerine sipari\u015fin \u00fcr\u00fcn\u00fc ald\u0131\u011f\u0131n\u0131z firma taraf\u0131ndan kargoya verilerek al\u0131c\u0131ya ula\u015ft\u0131r\u0131lmas\u0131 a\u015famalar\u0131n\u0131 kapsayan e-ticarete dolayl\u0131 e-ticaret denir. Fiziki olarak bir \u00fcr\u00fcn\u00fcn teslimi s\u00f6z konusudur ve kargo, para ve g\u00fcmr\u00fck gibi birden \u00e7ok d\u0131\u015fsal fakt\u00f6re ba\u011fl\u0131d\u0131r.<\/p>\n\n\n\n

Dolayl\u0131 e-ticaret \u00f6rnek olarak bir e-ticaret sitesi \u00fczerinden al\u0131nan k\u0131yafet, ayakkab\u0131 ,kozmetik \u00fcr\u00fcnleri, dekorasyon ya da kitap gibi \u00fcr\u00fcnleri \u00f6rnek verebiliriz.<\/p>\n\n\n\n

\u00d6rne\u011fin; Asos ( https:\/\/www.asos.com\/us\/<\/a>) web sitesi \u00fczerinden k\u0131yafet al\u0131\u015fveri\u015fi yapmak dolayl\u0131 ticarete \u00f6rnektir. Ba\u015fka bir \u00f6rnek ise D&R (https:\/\/www.dr.com.tr\/<\/a>) web sitesi \u00fczerinden verebiliriz.\u00a0 D&R\u2019\u0131n sitesi \u00fczerinden kitap, oyun ve daha bir\u00e7ok \u00fcr\u00fcn sat\u0131n al\u0131nabilir. Bu \u00fcr\u00fcnler kargo arac\u0131l\u0131\u011f\u0131 ile belirtilen adrese teslim edilir.<\/p>\n\n\n\n

Taraflar\u0131na G\u00f6re E-Ticaret T\u00fcrleri:<\/strong><\/h2>\n\n\n\n

E-Ticaret modellerinin B2B, B2C, C2C, C2B, B2G, B2E olmak \u00fczere alt kollar\u0131 bulunmaktad\u0131r. Her e-ticaret \u015firketi bu modellerden en az bir tanesini kullan\u0131r. Bu e-ticaret modellerini daha detayl\u0131 bir \u015fekilde inceleyelim.<\/p>\n\n\n\n

B2C (Business to Customer) \u2013 \u0130\u015fletmeden T\u00fcketiciye E-Ticaret<\/h3>\n\n\n\n

\u00d6rnek: Trendyol, Hepsiburada, Nike, Gittigidiyor, Amazon<\/em><\/p>\n\n\n\n

Bu i\u015fletme modelinde i\u015fletme mallar\u0131n\u0131 veya hizmetlerini do\u011frudan t\u00fcketiciye satar. T\u00fcketiciler i\u015fletmelerin \u00fcr\u00fcnlerini web sitesi \u00fczerinden sipari\u015f eder. G\u00fcn\u00fcm\u00fczde en yayg\u0131n kullan\u0131lan e-ticaret t\u00fcr\u00fc B2C\u2019dir.<\/p>\n\n\n\n

Bu e-ticaret modeline \u00f6rnek olarak; Amazon\u2019u ve Gittigidiyor\u2019u g\u00f6sterebiliriz. \u0130kisi de ayn\u0131 alanda i\u015f yapan \u015firketlerdir. Amazon d\u00fcnya \u00e7ap\u0131nda en \u00e7ok al\u0131\u015fveri\u015f yap\u0131lan sitelerin ba\u015f\u0131nda gelir. Bir\u00e7ok i\u015fletme Amazon \u00fczerinden bir sanal d\u00fckkan a\u00e7arak \u00fcr\u00fcnlerini direkt olarak t\u00fcketiciye satar. T\u00fcrkiye\u2019de ise Gittigidiyor, Hepsiburada gibi siteler de ayn\u0131 mant\u0131kla i\u015fleyen sitelerdendir.<\/p>\n\n\n\n

Bir di\u011fer farkl\u0131 B2C \u00f6rne\u011fi ise Yemek Sepeti\u2019dir. Bu web sitesinde d\u00fckkan a\u00e7an i\u015fletmeler sat\u0131\u015f yapt\u0131\u011f\u0131 \u00fcr\u00fcnleri m\u00fc\u015fterilere direkt olarak sat\u0131\u015f\u0131n\u0131 yap\u0131yor. Site \u00fczerinden verilen sipari\u015fler direkt olarak i\u015fletmeye gider. Ard\u0131ndan i\u015fletme sipari\u015fi m\u00fc\u015fteriye teslim eder.<\/p>\n\n\n\n

Sizin bir \u015fah\u0131s \u015firketi arac\u0131l\u0131\u011f\u0131yla ya da \u015firketle\u015ferek t\u00fczel ki\u015filik alt\u0131nda bir web sitesi a\u00e7arak son t\u00fcketiciye \u00fcr\u00fcn satman\u0131z bu kapsamda ele al\u0131nacakt\u0131r.<\/p><\/blockquote>\n\n\n\n

B2B (Business to Business ) \u2013 \u0130\u015fletmeden \u0130\u015fletmeye E-Ticaret<\/h3>\n\n\n\n

\u00d6rnek: Aliexpress, Morpack<\/em><\/p>\n\n\n\n

E-ticaret t\u00fcrleri aras\u0131nda bu modelde i\u015fletmeler t\u00fcketiciye bir \u00fcr\u00fcn sat\u0131\u015f\u0131 ger\u00e7ekle\u015ftirmez. \u015eirketler aras\u0131 yap\u0131lan bir ticaret t\u00fcr\u00fc olan B2B e-ticarette<\/a> \u00fcr\u00fcn veya hizmet al\u0131\u015fveri\u015fi iki firma aras\u0131nda bir arac\u0131 olmadan ger\u00e7ekle\u015ftirilir. Bu i\u015fletme t\u00fcr\u00fcnde \u00fcreticiler, toptanc\u0131lar, perakendeci ve reklam sekt\u00f6r\u00fc gibi topluluklar bulunur.<\/p>\n\n\n\n

Bu e-ticaret modeline \u00f6rnek olarak; Aliexpress\u2019i verebiliriz. Aliexpress ayn\u0131 zamanda t\u00fcketiciye de \u00fcr\u00fcn sat\u0131\u015f\u0131 yapsa da \u00e7o\u011funlukla ba\u015fka bir i\u015fletmeye de \u00fcr\u00fcn sat\u0131\u015f\u0131 yap\u0131l\u0131r. Bu tarz sitelerden toplu \u00fcr\u00fcn al\u0131p sat\u0131\u015f yapan i\u015fletmeler bulunur. E-ticaret toptanc\u0131lar\u0131<\/a> yaz\u0131m\u0131zda ele ald\u0131\u011f\u0131m\u0131z i\u015fletmeler de bu kapsamda ele al\u0131nabilir.<\/p>\n\n\n\n

Ayn\u0131 \u015fekilde reklam \u015firketleri de B2B i\u015f modeline dahildir. \u015eirketiniz i\u00e7in bir reklam kampanyas\u0131 d\u00fczenlemek istedi\u011finizde ba\u015fka bir i\u015fletmeden bir hizmet sat\u0131n al\u0131m\u0131 yapars\u0131n\u0131z.<\/p>\n\n\n\n

C2C (Customer to Customer) \u2013 T\u00fcketiciden T\u00fcketiciye E-Ticaret<\/h3>\n\n\n\n

\u00d6rnek: Sahibinden, Letgo<\/em><\/p>\n\n\n\n

Bu i\u015fletme modeli t\u00fcketiciler aras\u0131nda ger\u00e7ekle\u015ftirilen bir e-ticaret t\u00fcr\u00fcd\u00fcr. Herhangi bir \u015firket dahil olmadan t\u00fcketiciler birbirleri ile temas halindedirler. Bu e-ticaret modelinde t\u00fcketici kendi mallar\u0131n\u0131 \u00fc\u00e7\u00fcnc\u00fc bir parti \u00fczerinden ba\u015fka bir t\u00fcketiciye satar. \u00dc\u00e7\u00fcnc\u00fc parti genellikle sat\u0131lan \u00fcr\u00fcnler \u00fczerinden bir komisyon al\u0131r. Genellikle ikinci el \u00fcr\u00fcnlerin sat\u0131ld\u0131\u011f\u0131 veya a\u00e7\u0131k artt\u0131rma yap\u0131lan sitelerde en \u00e7ok kullan\u0131lan modeldir.<\/p>\n\n\n\n

Bu e-ticaret modeline \u00f6rnek olarak; eBay ve Sahibinden.com\u2019u \u00f6rnek olarak verebiliriz. \u0130ki sitede ikinci el sat\u0131\u015flar\u0131 i\u00e7in olduk\u00e7a fazla kullan\u0131lan web sitelerindendir. Bu siteler d\u0131\u015f\u0131nda Letgo, Zebramo, Dolap ve Depop gibi sitelerde C2C i\u015f modelinin kullan\u0131ld\u0131\u011f\u0131 sitelere \u00f6rnek olarak g\u00f6sterilebilir.<\/p>\n\n\n\n

C2B (Customer to Business) \u2013 T\u00fcketiciden \u0130\u015fletmeye E-Ticaret<\/h3>\n\n\n\n

\u00d6rnek: Fiverr, Upwork, Bionluk<\/em><\/p>\n\n\n\n

Bu i\u015fletme modelinde t\u00fcketiciler mallar\u0131n\u0131 veya hizmetlerini \u015firketlere satar. Bu model geleneksel ticaret y\u00f6ntemi olan \u015firketlerin t\u00fcketicilere \u00fcr\u00fcn sunmas\u0131ndan farkl\u0131 i\u015flemektedir. Burada i\u015fletme t\u00fcketici durumundad\u0131r. <\/p>\n\n\n\n

Bu e-ticaret modeline \u00f6rnek olarak; blog sitelerini \u00f6rnek olarak g\u00f6sterebiliriz. Blog siteleri \u00fczerinden bir \u00fcr\u00fcn ya da bir hizmet yorumlamak C2B i\u015f modeline dahildir. Ayn\u0131 zamanda bir logo tasarlayan grafiker de C2B i\u015f modelini kullan\u0131r. Upwork gibi freelance platformlar\u0131 da bu kapsamda ele al\u0131nabilir.<\/p>\n\n\n\n

\n\n\n\n

Bu temel modeller d\u0131\u015f\u0131nda \u00e7ok daha az kullan\u0131lan ticaret modelleri olsa da internet sat\u0131\u015flar\u0131n\u0131n dahil oldu\u011fu temel se\u00e7enekler bunlard\u0131r. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Teknolojinin geli\u015fmesi insanlar\u0131 ticaret alan\u0131nda yeni alanlara y\u00f6nlendirdi. Bunlardan biri de e-ticaret. E-Ticaret g\u00fcn\u00fcm\u00fczde olduk\u00e7a ilgi \u00e7eken ve g\u00fcnden g\u00fcne b\u00fcy\u00fcyen bir sekt\u00f6r. Bu b\u00fcy\u00fcmeyle … Devam\u0131n\u0131 Oku<\/a><\/p>\n","protected":false},"author":1,"featured_media":4775,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"yoast_head":"\nE-Ticaret T\u00fcrleri: Alan\u0131n\u0131z\u0131 Belirleyin! | E-Ticaret Yard\u0131m<\/title>\n<meta name=\"description\" content=\"E-ticaret t\u00fcrleri nelerdir? Hangi e-ticaret t\u00fcr\u00fcn\u00fc se\u00e7melisiniz, hangi e-ticaret t\u00fcr\u00fcnde hedef kitle nas\u0131l belirlenir ve \u00f6rnekler...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eticaretyardim.com\/e-ticaret-turleri\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Ticaret T\u00fcrleri: Alan\u0131n\u0131z\u0131 Belirleyin! | E-Ticaret Yard\u0131m\" \/>\n<meta property=\"og:description\" content=\"E-ticaret t\u00fcrleri nelerdir? Hangi e-ticaret t\u00fcr\u00fcn\u00fc se\u00e7melisiniz, hangi e-ticaret t\u00fcr\u00fcnde hedef kitle nas\u0131l belirlenir ve \u00f6rnekler...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eticaretyardim.com\/e-ticaret-turleri\/\" \/>\n<meta property=\"og:site_name\" content=\"E-Ticaret Yard\u0131m\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-10T18:37:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eticaretyardim.com\/wp-content\/uploads\/2021\/07\/e-ticaret-turleri.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"534\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tahmini okuma s\u00fcresi\">\n\t<meta name=\"twitter:data1\" content=\"4 dakika\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/eticaretyardim.com\/#website\",\"url\":\"https:\/\/eticaretyardim.com\/\",\"name\":\"E-Ticaret Yard\\u0131m\",\"description\":\"E-Ticaret Yard\\u0131m ile sat\\u0131\\u015flar\\u0131n\\u0131 artt\\u0131r!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/eticaretyardim.com\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"tr\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/eticaretyardim.com\/e-ticaret-turleri\/#primaryimage\",\"inLanguage\":\"tr\",\"url\":\"https:\/\/eticaretyardim.com\/wp-content\/uploads\/2021\/07\/e-ticaret-turleri.jpg\",\"contentUrl\":\"https:\/\/eticaretyardim.com\/wp-content\/uploads\/2021\/07\/e-ticaret-turleri.jpg\",\"width\":800,\"height\":534,\"caption\":\"e-ticaret-turleri\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/eticaretyardim.com\/e-ticaret-turleri\/#webpage\",\"url\":\"https:\/\/eticaretyardim.com\/e-ticaret-turleri\/\",\"name\":\"E-Ticaret T\\u00fcrleri: Alan\\u0131n\\u0131z\\u0131 Belirleyin! | E-Ticaret Yard\\u0131m\",\"isPartOf\":{\"@id\":\"https:\/\/eticaretyardim.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/eticaretyardim.com\/e-ticaret-turleri\/#primaryimage\"},\"datePublished\":\"2021-07-10T18:37:26+00:00\",\"dateModified\":\"2021-07-10T18:37:26+00:00\",\"author\":{\"@id\":\"https:\/\/eticaretyardim.com\/#\/schema\/person\/a351afa5b8acca12fc7ed9f0cd1d1623\"},\"description\":\"E-ticaret t\\u00fcrleri nelerdir? Hangi e-ticaret t\\u00fcr\\u00fcn\\u00fc se\\u00e7melisiniz, hangi e-ticaret t\\u00fcr\\u00fcnde hedef kitle nas\\u0131l belirlenir ve \\u00f6rnekler...\",\"breadcrumb\":{\"@id\":\"https:\/\/eticaretyardim.com\/e-ticaret-turleri\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/eticaretyardim.com\/e-ticaret-turleri\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/eticaretyardim.com\/e-ticaret-turleri\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/eticaretyardim.com\/\",\"url\":\"https:\/\/eticaretyardim.com\/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@id\":\"https:\/\/eticaretyardim.com\/e-ticaret-turleri\/#webpage\"}}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/eticaretyardim.com\/#\/schema\/person\/a351afa5b8acca12fc7ed9f0cd1d1623\",\"name\":\"canberk\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/eticaretyardim.com\/#personlogo\",\"inLanguage\":\"tr\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bf246b9575b465503f03eff43730976f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bf246b9575b465503f03eff43730976f?s=96&d=mm&r=g\",\"caption\":\"canberk\"},\"description\":\"Yak\\u0131\\u015f\\u0131kl\\u0131 ve zeki bir yazar.\",\"sameAs\":[\"https:\/\/eticaretyardim.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/eticaretyardim.com\/wp-json\/wp\/v2\/posts\/4774"}],"collection":[{"href":"https:\/\/eticaretyardim.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eticaretyardim.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eticaretyardim.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eticaretyardim.com\/wp-json\/wp\/v2\/comments?post=4774"}],"version-history":[{"count":0,"href":"https:\/\/eticaretyardim.com\/wp-json\/wp\/v2\/posts\/4774\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eticaretyardim.com\/wp-json\/wp\/v2\/media\/4775"}],"wp:attachment":[{"href":"https:\/\/eticaretyardim.com\/wp-json\/wp\/v2\/media?parent=4774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eticaretyardim.com\/wp-json\/wp\/v2\/categories?post=4774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eticaretyardim.com\/wp-json\/wp\/v2\/tags?post=4774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}