{"id":4841,"date":"2021-10-20T12:40:18","date_gmt":"2021-10-20T09:40:18","guid":{"rendered":"https:\/\/eticaretyardim.com\/?p=4841"},"modified":"2022-09-13T09:00:18","modified_gmt":"2022-09-13T06:00:18","slug":"girisimcilere-e-ticaret-kitabi-onerileri","status":"publish","type":"post","link":"https:\/\/eticaretyardim.com\/girisimcilere-e-ticaret-kitabi-onerileri\/","title":{"rendered":"Giri\u015fimcilere E-Ticaret Kitab\u0131 \u00d6nerileri"},"content":{"rendered":"\n<p><strong>Ticaretin yava\u015f ve emin ad\u0131mlar ile a\u011f\u0131rl\u0131kl\u0131 olarak e-ticaret taraf\u0131na kaymas\u0131, giri\u015fimcilerin de bu konuya do\u011fru yo\u011fun ilgisine sebebiyet veriyor. Her ge\u00e7en g\u00fcn e-ticaretin farkl\u0131 kategorilerinde y\u00fczlerce web sitesi hayat\u0131m\u0131za giriyor. <\/strong><\/p>\n\n\n\n<p>Bu da pazardan pay almak i\u00e7in farkl\u0131 taktikler deneyen firmalar aras\u0131ndaki rekabeti her ge\u00e7en g\u00fcn b\u00fcy\u00fct\u00fcyor.<\/p>\n\n\n\n<p>Genellikle, \u00fczerine \u00e7ok kafa yormadan, ara\u015ft\u0131rma yapmadan, e-ticaret dinamikleri ile ilgili en ufak bir fikri bile olmayan, sadece h\u0131zl\u0131 \u00e7ok para kazanmak isteyen giri\u015fimcilerin sonu genelde h\u00fcsranla bitiyor. Bu nedenle ara\u015ft\u0131rmac\u0131 ruhu her zaman b\u00fcnyesinde tutan giri\u015fimcilerin bu konu ile ilgili de do\u011fru stratejiyle ba\u015far\u0131ya ula\u015fmamas\u0131 i\u00e7in hi\u00e7bir sebep yok.<\/p>\n\n\n\n<p>Bir giri\u015fimcide olmas\u0131 gereken en \u00f6nemli \u00f6zelliklerden biri de ara\u015ft\u0131rmac\u0131 olmas\u0131d\u0131r. Fiziksel olarak giri\u015fimcilik ser\u00fcveni ba\u015flamadan \u00f6nce ise bu konuda kendi alan\u0131nda \u00f6nc\u00fc olan kitaplar\u0131 ara\u015ft\u0131rmas\u0131 ve okumas\u0131 gelecekte onu ba\u015far\u0131ya g\u00f6t\u00fcrece\u011fini bilir. Son d\u00f6nem i\u00e7erisinde e-ticaret kitab\u0131 ile ilgili olduk\u00e7a fazla kaynak olu\u015fmaya ba\u015flad\u0131.<\/p>\n\n\n\n<p>E-ticaret ve buna uygun sat\u0131\u015f ve pazarlama stratejileri her ge\u00e7en g\u00fcn de\u011fi\u015fti\u011fi ve geli\u015fti\u011fi i\u00e7in, se\u00e7ilecek ve bilgisine ba\u015fvurulacak e-ticaret kitab\u0131 da g\u00fcncel bir zamanda kaleme al\u0131nm\u0131\u015f olmas\u0131 daha yararl\u0131 olacakt\u0131r. Bunun yan\u0131 s\u0131ra <a href=\"https:\/\/eticaretyardim.com\/en-iyi-udemy-e-ticaret-kurslari\/\">Udemy e-ticaret kurslar\u0131<\/a> da online olarak kendinizi geli\u015ftirmenizi sa\u011flayacak bir alan olabilir.<\/p>\n\n\n\n<p>Yak\u0131n d\u00f6nem i\u00e7erisinde yay\u0131mlanan, e-ticaret ve pazarlama ile ilgili okuman\u0131z\u0131n size olduk\u00e7a faydal\u0131 olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fcz e-ticaret kitap listemize giren isimleri \u015fu \u015fekilde s\u0131ralad\u0131k.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">E-Ticaret Hakk\u0131nda Faydal\u0131 Kitaplar<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"880\" src=\"https:\/\/eticaretyardim.com\/wp-content\/uploads\/2021\/10\/e-basla-eticaret-kitabi.png\" alt=\"e-basla-eticaret-kitabi\" class=\"wp-image-4845\" srcset=\"https:\/\/eticaretyardim.com\/wp-content\/uploads\/2021\/10\/e-basla-eticaret-kitabi.png 500w, https:\/\/eticaretyardim.com\/wp-content\/uploads\/2021\/10\/e-basla-eticaret-kitabi-170x300.png 170w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">E-Ba\u015fla: E-Ticaret ve E-\u0130hracat Ba\u015flang\u0131\u00e7 Rehberi<\/h3>\n\n\n\n<p>Yay\u0131n Y\u0131l\u0131:2021<\/p>\n\n\n\n<p>\u0130nternetin bu kadar h\u0131zl\u0131 ilerledi\u011fi bir \u00e7a\u011fda g\u00fcncel kitaplar okumak da olduk\u00e7a \u00f6nemli. Mustafa Erkayhan&#8217;\u0131n yazd\u0131\u011f\u0131 bu kitap 2021 y\u0131l\u0131nda yay\u0131nland\u0131. \u00d6zellikle e-ticarete yeni ba\u015flamak isteyenler i\u00e7in olduk\u00e7a faydal\u0131 olabilecek bir eser. <\/p>\n\n\n\n<p>\u00dcr\u00fcn se\u00e7iminden, kargolamaya kadar olan t\u00fcm s\u00fcreci temel ba\u015fl\u0131klar halinde bu kitaptan \u00f6\u011frenebilirsiniz. 213 sayfal\u0131k bu kitap \u00f6zellikle bilmeniz gereken temel noktalara ba\u015far\u0131yla de\u011finiyor. \u00d6zellikle yurtd\u0131\u015f\u0131na sat\u0131\u015f yani e-ihracat k\u0131sm\u0131 i\u00e7in \u00fclkemize \u00f6zg\u00fc bilgileri de bu kitap ile edinebilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>B\u00fcy\u00fcme Korsanl\u0131\u011f\u0131 Pazarlamas\u0131: Growth Hacker Marketing<\/strong><\/h3>\n\n\n\n<p>Yay\u0131n Y\u0131l\u0131: 2017<\/p>\n\n\n\n<p>Ryan Holiday marka b\u00fcy\u00fctmenin yollar\u0131n\u0131 bu kitapta detayl\u0131 bir \u015fekilde a\u00e7\u0131kl\u0131yor. Bu yollar\u0131 da gelenesekl medyan\u0131n pahal\u0131 yollar\u0131 yerine dijital olarak nas\u0131l daha ucuza yapabilece\u011finizi de anlat\u0131yor.<\/p>\n\n\n\n<p>\u00d6rnek ald\u0131\u011f\u0131 markalar ise Facebook, Instagram, Dropbox, Airbnb, Reddit ve Twitter. Bu markalar\u0131n hi\u00e7birinin ilk a\u015famada \u00e7ok b\u00fcy\u00fck pazarlama b\u00fct\u00e7eleriyle yola \u00e7\u0131kmad\u0131\u011f\u0131n\u0131 hat\u0131rlat\u0131p olas\u0131 dijital pazarlama ve b\u00fcy\u00fcme stratejilerini analiz ediyor. Do\u011frudan e-ticaret hakk\u0131nda bir kitap olmasa da e-ticaret alan\u0131nda markan\u0131z\u0131 b\u00fcy\u00fctmek i\u00e7in de bu kitab\u0131n size \u00e7ok faydal\u0131 olabilece\u011fi kesin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Sosyal Medya Sanat\u0131 <\/strong><\/h3>\n\n\n\n<p>Yay\u0131n Y\u0131l\u0131:2015<\/p>\n\n\n\n<p>Apple&#8217;\u0131n pop\u00fcler bir marka haline geli\u015finde katk\u0131lar\u0131 olan Guy Kawasaki meslekta\u015f\u0131 Peg Fitzpatrick&#8217;le birlikte &#8220;sosyal medya sanat\u0131n\u0131n&#8221; inceliklerinden bahsediyor. E-ticaret markan\u0131z\u0131 b\u00fcy\u00fctmek i\u00e7in \u00f6zellikle de kendi siteniz \u00fczerinden sat\u0131\u015f yapmak istiyorsan\u0131z ba\u015far\u0131l\u0131 bir sosyal medya stratejisi kurmak olduk\u00e7a \u00f6nemli. \u0130\u015finizin bu k\u0131sm\u0131 i\u00e7in bu kitap sizin i\u00e7in bir ba\u015fucu kitab\u0131 niteli\u011fini alabilir. <\/p>\n\n\n\n<p>Sosyal medya \u00e7a\u011f\u0131nda markan\u0131z\u0131 b\u00fcy\u00fctmek i\u00e7in her ge\u00e7en g\u00fcn kar\u015f\u0131n\u0131za yeni f\u0131rsatlar \u00e7\u0131k\u0131yor. Asl\u0131nda sosyal medyada hep kazanan bir form\u00fcl yaratmak imkans\u0131z de\u011fil.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Arad\u0131\u011f\u0131n Her \u015eey: Jeff Bezos ve Amazon \u00c7a\u011f\u0131<\/h3>\n\n\n\n<p>Yay\u0131n Y\u0131l\u0131: 2017<\/p>\n\n\n\n<p>Online kitap satarak ba\u015flayan Amazon, nas\u0131l kurucusunu d\u00fcnyan\u0131n en zengin adam\u0131 haline getirdi? \u0130ngilizce olarak 2013 y\u0131l\u0131nda yay\u0131nlanan bu kitap Amazon&#8217;un nas\u0131l bu kadar b\u00fcy\u00fck bir markaya d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc, Jeff Bezos&#8217;un vizyonunu anlamam\u0131za yard\u0131mc\u0131 oluyor. Kitap hem eski hem de yay\u0131nland\u0131\u011f\u0131 s\u0131radaki Amazon \u00e7al\u0131\u015fanlar\u0131 ve Jeff Bezos&#8217;un ailesinin g\u00f6r\u00fc\u015flerini de kitaba eklemi\u015f durumda. <\/p>\n\n\n\n<p>Siz de e-ticaret maceran\u0131z i\u00e7in d\u00fcnyan\u0131n en b\u00fcy\u00fck e-ticaret \u015firketinin hikayesine biraz daha yak\u0131ndan bakmak isterseniz bu kitap tam da size g\u00f6re. Kitab\u0131n yay\u0131nland\u0131\u011f\u0131 y\u0131l Financial Times, The Economist, Washington Post, Forbes ve Bloomberg gibi bir\u00e7ok prestijli yay\u0131ndan \u00f6d\u00fcller ald\u0131\u011f\u0131n\u0131 da hat\u0131rlatal\u0131m.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>98 G\u00fcnde Nas\u0131l Zengin Olunur<\/strong><\/h3>\n\n\n\n<p>Yay\u0131n Y\u0131l\u0131: 2014<\/p>\n\n\n\n<p>Ad\u0131yla olduk\u00e7a dikkat \u00e7eken, Emre Ayg\u00fcn taraf\u0131ndan yaz\u0131lan ve Cinius Yay\u0131nlar\u0131 taraf\u0131ndan yay\u0131mlanan bu e-ticaret kitab\u0131, e-ticaret ile ilgili t\u00fcm detaylar\u0131, ba\u015far\u0131l\u0131 olmak i\u00e7in pratik \u00e7\u00f6z\u00fcmleri yazar\u0131n kendi deneyimlerinden yola \u00e7\u0131karak anlatt\u0131\u011f\u0131 ve herkesin kolayl\u0131kla okuyabilece\u011fi sade bir dil ile yaz\u0131lm\u0131\u015ft\u0131r.<\/p>\n\n\n\n<p>G\u00fcn\u00fcm\u00fcz \u015fartlar\u0131nda baz\u0131 bilgiler g\u00fcncelli\u011fini yitirmi\u015f olsa da genel anlamda e-ticaret hakk\u0131nda p\u00fcf noktalara bu kitapta ula\u015fabilirsiniz.<\/p>\n\n\n\n<p><a href=\"https:\/\/eticaretyardim.com\/yerli-ve-yabanci-e-ticaret-zenginleri\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yerli ve yabanc\u0131 e-ticaret zenginleri<\/a> yaz\u0131m\u0131z i\u00e7in t\u0131klay\u0131n!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>E-ticaret: Sat\u0131\u015fta Tsunami Etkisi<\/strong><\/h3>\n\n\n\n<p>\u0130lk Yay\u0131n Y\u0131l\u0131: 2011<\/p>\n\n\n\n<p>&#8220;\u0130nternet sayesinde sat\u0131\u015f yapmaya nas\u0131l ba\u015flar ve yeni olu\u015fan sat\u0131\u015f hacmini nas\u0131l artt\u0131r\u0131r\u0131m?&#8221; sorusuna yan\u0131tlar bulmak amac\u0131yla An\u0131l Alta\u015f taraf\u0131ndan kaleme al\u0131nan ve Mediacat Kitaplar\u0131 taraf\u0131ndan yay\u0131mlanan bu e-ticaret kitab\u0131, \u00e7e\u015fitli pratik bilgilerin yan\u0131 s\u0131ra d\u00fcnya ve T\u00fcrkiye\u2019de e-ticaretin k\u0131sa tarihini de inceleme f\u0131rsat\u0131 sunmaktad\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Dijital D\u00f6n\u00fc\u015f\u00fcmde Herkes \u0130\u00e7in Elektronik Ticaret<\/strong><\/h3>\n\n\n\n<p>\u0130lk Yay\u0131n Y\u0131l\u0131: 2020<\/p>\n\n\n\n<p>Yazar\u0131 Fatih \u00c7a\u011fatay Baz olan ve Karahan Kitabevi taraf\u0131ndan yay\u0131mlanan bu e-ticaret kitab\u0131, sanal paradan mobil ticarete, e-ticaret ile ilgili g\u00fcncel t\u00fcm konular\u0131 a\u00e7\u0131klamaya \u00e7al\u0131\u015f\u0131yor.  Ayn\u0131 zamanda kitap \u00fcniversitelerin lisans ve lisans\u00fcst\u00fc e\u011fitimlerinde de kullan\u0131lacak d\u00fczeyde, herkesin kolayl\u0131kla okuyabilece\u011fi \u015fekilde haz\u0131rlanm\u0131\u015ft\u0131r.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>E-Ticaret \u00c7a\u011f\u0131<\/strong><\/h3>\n\n\n\n<p>Yay\u0131n Y\u0131l\u0131: 2012<\/p>\n\n\n\n<p>Google Customer Solutions ekibinin MENA b\u00f6lgesi direkt\u00f6rl\u00fc\u011f\u00fcn\u00fc y\u00fcr\u00fcten Mahir Erkan taraf\u0131ndan 2012 y\u0131l\u0131nda yaz\u0131lm\u0131\u015f bu e-ticaret kitab\u0131 d\u00f6nemi i\u00e7in olduk\u00e7a yenilik\u00e7i bir bak\u0131\u015f a\u00e7\u0131s\u0131 sunuyordu. \u015eimdi kitapta kar\u015f\u0131la\u015faca\u011f\u0131n\u0131z baz\u0131 \u015feyleri halihaz\u0131rda biliyor olsan\u0131z da yine de bu kitab\u0131n size hala yeni \u015feyler vaadedece\u011fi kesin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>E-Ticaret Kavramlar Geli\u015fim ve Uygulamalar<\/strong><\/h3>\n\n\n\n<p>\u0130lk Yay\u0131n Y\u0131l\u0131: 2020<\/p>\n\n\n\n<p>E-ticaret konusunda hi\u00e7bir fikri olmayanlar\u0131n kolayca anlayabilece\u011fi sadelikte, Prof. Dr. Gonca Telli Yamamoto taraf\u0131ndan kaleme al\u0131nan ve Kriter Yay\u0131nlar\u0131 taraf\u0131ndan yay\u0131mlanan bu e-ticaret kitab\u0131, bu konuyla ilgili ge\u00e7mi\u015fteki bilgilerin \u0131\u015f\u0131\u011f\u0131nda ve g\u00fcncel bilgilerin detayl\u0131 analizi ile haz\u0131rlanm\u0131\u015ft\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>E-Ticaret ve Dijital Pazarlama<\/strong><\/h3>\n\n\n\n<p>\u0130lk Yay\u0131n Y\u0131l\u0131: 2019<\/p>\n\n\n\n<p>E-ticarette ba\u015far\u0131 kazanmak isteyenler i\u00e7in p\u00fcf noktalar\u0131, gerekli ipu\u00e7lar\u0131, gereksiz teknik bilgilerden ar\u0131nd\u0131r\u0131lm\u0131\u015f sadece \u00f6nemli istatistik bilgileri i\u00e7eren bu e-ticaret kitab\u0131, K\u00fcr\u015fat Kazankaya taraf\u0131ndan yaz\u0131lm\u0131\u015f ve Sokak Kitap Yay\u0131nlar\u0131 taraf\u0131ndan yay\u0131mlam\u0131\u015ft\u0131r. Bu e-ticaret kitab\u0131 herkesin okuyup anlayabilece\u011fi ve pratikte kolayca hayata ge\u00e7irebilece\u011fi bilgiler i\u00e7ermektedir.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Dijital Pazarlama ve E-Ticaret\u2019te Stratejik Y\u00f6netim ve Planlamaya Temel Yakla\u015f\u0131mlar<\/strong><\/h3>\n\n\n\n<p>Yay\u0131m Y\u0131l\u0131: 2020<\/p>\n\n\n\n<p>E-ticaret ve dijital pazarlama sistemlerinin y\u00f6netimsel boyutunu ve bu sistemlerin uygulamalar\u0131n\u0131 ele alan, bu alandaki kavramlar\u0131 t\u00fcm detaylar\u0131 ile tarihsel ge\u00e7mi\u015fleriyle de inceleyen bu e-ticaret kitab\u0131, Uluhan Ceren taraf\u0131ndan yaz\u0131l\u0131p Darlion Yay\u0131nevi taraf\u0131ndan t\u00fcm i\u015fletmeciler, y\u00f6neticiler ve giri\u015fimciler i\u00e7in olduk\u00e7a yararl\u0131 olacak \u015fekilde haz\u0131rlanm\u0131\u015ft\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hangi E-Ticaret Kitab\u0131n\u0131 Se\u00e7meliyim?<\/h2>\n\n\n\n<p>K\u0131saca e-ticaret hakk\u0131nda bir kitab\u0131 okumadan \u00f6nce nelere dikkat etmeniz gerekti\u011fini de a\u00e7\u0131klayal\u0131m. <\/p>\n\n\n\n<p>Kitaplar\u0131n yay\u0131n y\u0131l\u0131 ve yazarlar\u0131 ilk bakman\u0131z gereken noktalar. E\u011fer literat\u00fcr\u00fc daha derinlemesine \u00f6\u011frenmek ve teorik bilgilerinizi geli\u015ftirmek isterseniz yay\u0131n y\u0131l\u0131n\u0131n \u00f6nemi biraz daha azalacakt\u0131r. <\/p>\n\n\n\n<p>Yine de e\u011fer pratik bilgilerle donanmak ve hemen uygulayabilece\u011finiz stratejiler arad\u0131\u011f\u0131n\u0131z bir kitab\u0131n yay\u0131n y\u0131l\u0131n\u0131n olabildi\u011fince g\u00fcncel olmas\u0131 faydal\u0131 olacakt\u0131r. Kitab\u0131n yazar\u0131n\u0131n da \u00f6zellikle alan\u0131ndaki tecr\u00fcbesini nas\u0131l kan\u0131tlad\u0131\u011f\u0131n\u0131 mutlaka kontrol etmelisiniz.<\/p>\n\n\n\n<p>Kitaplar haricinde <a href=\"https:\/\/eticaretyardim.com\/e-ticaret-kursu-e-ticaret-ogrenmek-icin-online-kurslar\/\">e-ticaret kurslar\u0131<\/a> da bu konuda i\u015finize yarayabilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Sonu\u00e7 Olarak<\/strong><\/h2>\n\n\n\n<p>Dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn her alanda olan yo\u011fun etkisini iliklerimize kadar hissetti\u011fimiz bu d\u00f6nemde ticari faaliyetlerini bu tarafa y\u00f6nlendirmeyen firma sahiplerini iyi bir gelece\u011fin beklemedi\u011fi art\u0131k tart\u0131\u015f\u0131lan konulardan biri de\u011fil. Bu d\u00f6n\u00fc\u015f\u00fcme ayak uydurmak konusunda bir\u00e7ok firman\u0131n \u015fans\u0131 hala e\u015fit. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ticaretin yava\u015f ve emin ad\u0131mlar ile a\u011f\u0131rl\u0131kl\u0131 olarak e-ticaret taraf\u0131na kaymas\u0131, giri\u015fimcilerin de bu konuya do\u011fru yo\u011fun ilgisine sebebiyet veriyor. Her ge\u00e7en g\u00fcn e-ticaretin farkl\u0131 &#8230; <a title=\"Giri\u015fimcilere E-Ticaret Kitab\u0131 \u00d6nerileri\" class=\"read-more\" href=\"https:\/\/eticaretyardim.com\/girisimcilere-e-ticaret-kitabi-onerileri\/\" aria-label=\"More on Giri\u015fimcilere E-Ticaret Kitab\u0131 \u00d6nerileri\">Devam\u0131n\u0131 Oku<\/a><\/p>\n","protected":false},"author":1,"featured_media":4843,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Giri\u015fimcilere E-Ticaret Kitab\u0131 \u00d6nerileri | E-Ticaret Yard\u0131m<\/title>\n<meta name=\"description\" content=\"E-ticaret alan\u0131nda i\u015f yap\u0131yorsan\u0131z e-ticaret kitab\u0131 okumak da ufkunuzu geni\u015fletecektir. \u00d6ne \u00e7\u0131kan e-ticaret kitaplar\u0131n\u0131 listeledik.\" 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