{"id":5665,"date":"2022-05-31T12:37:11","date_gmt":"2022-05-31T09:37:11","guid":{"rendered":"https:\/\/eticaretyardim.com\/?p=5665"},"modified":"2022-06-10T18:29:09","modified_gmt":"2022-06-10T15:29:09","slug":"e-ticaret-guven-damgasi-nedir-nasil-alinir","status":"publish","type":"post","link":"https:\/\/eticaretyardim.com\/e-ticaret-guven-damgasi-nedir-nasil-alinir\/","title":{"rendered":"E-Ticaret G\u00fcven Damgas\u0131 Nedir, Nas\u0131l Al\u0131n\u0131r?"},"content":{"rendered":"\n

E-ticaretin en \u00f6nemli konular\u0131ndan birisi de g\u00fcvenliktir. Tam da bu noktada resmi kurumlar\u0131n onay\u0131 ile al\u0131nabilen E-Ticaret G\u00fcven Damgas\u0131<\/strong> fark yarat\u0131yor. Bu yaz\u0131m\u0131zda derinlemesine bir g\u00fcven damgas\u0131 analizi yapaca\u011f\u0131z.<\/p>\n\n\n\n

Her ne kadar son y\u0131llarda e-ticaretin yayg\u0131nla\u015fmas\u0131 ve g\u00fcvenli \u00f6deme sistemlerinin bilinirli\u011finin artmas\u0131yla bu g\u00fcven sorunu a\u015f\u0131lsa da az\u0131msanmayacak bir kitle e-ticaret ile al\u0131\u015fveri\u015f yapmaya h\u00e2l\u00e2 mesafeli.<\/p>\n\n\n\n

Do\u011frudan \u00fcr\u00fcn ya da hizmet sat\u0131\u015f\u0131 yapan baz\u0131 internet siteleri ise g\u00fcvenli bir ortam yaratt\u0131klar\u0131n\u0131 kullan\u0131c\u0131lara belirtmek i\u00e7in i\u015faretler ve sertifikalara yer veriyor. Fakat bu t\u00fcr belirte\u00e7lerin genel kullan\u0131c\u0131 kitlesi taraf\u0131ndan bilinmesi, anla\u015f\u0131lmas\u0131 her zaman kolay olmuyor ve istenen etkinin ger\u00e7ekle\u015fmesi zorla\u015f\u0131yor.<\/p>\n\n\n\n

E-Ticaret G\u00fcven Damgas\u0131 Nedir?<\/h2>\n\n\n\n

G\u00fcven damgas\u0131<\/strong>, asgari g\u00fcvenlik ve hizmet standartlar\u0131n\u0131 sa\u011flayan e-ticaret sitelerine ve hizmet sa\u011flay\u0131c\u0131lar\u0131na verilen sembold\u00fcr. \u0130nternet \u00fczerinden ger\u00e7ekle\u015ftirilen \u00fcr\u00fcn sat\u0131\u015flar\u0131nda asgari \u015fartlar\u0131 sa\u011flayan e-ticaret sitelerini s\u0131n\u0131fland\u0131rmak i\u00e7in kullan\u0131l\u0131r. En temel amac\u0131 kullan\u0131c\u0131lar\u0131n internet \u00fczerinden yapacaklar\u0131 al\u0131\u015fveri\u015flerde duyduklar\u0131 endi\u015feleri ortadan kald\u0131rmakt\u0131r.<\/p>\n\n\n\n

Bu uygulama 6 Haziran 2017 tarihinde yay\u0131nlanan G\u00fcven Damgas\u0131 Tebli\u011fi<\/strong> ile y\u00fcr\u00fcrl\u00fc\u011fe girmi\u015ftir.<\/p><\/blockquote>\n\n\n\n

E-ticaret al\u0131\u015fveri\u015flerinde kullan\u0131c\u0131lar\u0131n en b\u00fcy\u00fck korkusu kart bilgilerinin kopyalan\u0131p \u00fc\u00e7\u00fcnc\u00fc \u015fah\u0131slar taraf\u0131ndan kullan\u0131lmas\u0131d\u0131r. Bu t\u00fcr endi\u015feleri ortadan kald\u0131rmak ad\u0131na EFT ya da havale gibi y\u00f6ntemler tercih edilse de e-ticarette en \u00e7ok tercih edilen \u00f6deme y\u00f6ntemi kredi kart\u0131d\u0131r.<\/p>\n\n\n\n

G\u00fcven Damgas\u0131 alan siteler al\u0131\u015fveri\u015f yapan ki\u015filerin kart bilgilerinin en iyi \u015fekilde korunaca\u011f\u0131n\u0131n garantisini vermi\u015f olurlar. Bu da al\u0131\u015fveri\u015f yapan ki\u015filer i\u00e7in olduk\u00e7a rahatlat\u0131c\u0131 olmakla birlikte, tercih edilme oran\u0131n\u0131z\u0131 artt\u0131racakt\u0131r.<\/p>\n\n\n\n

G\u00fcven damgas\u0131 sadece g\u00fcven vermekle de kalmaz. Hizmet kalitesinin g\u00f6stergesi olarak da i\u015flev g\u00f6r\u00fcr. \u0130nternet \u00fczerinden al\u0131\u015fveri\u015f yapan ki\u015filer ald\u0131klar\u0131 \u00fcr\u00fcn\u00fc g\u00f6rmeden ve ellerine nas\u0131l gelece\u011fini bilmeden al\u0131\u015fveri\u015f yaparlar. G\u00fcven damgas\u0131 ise bu y\u00f6ndeki endi\u015feleri azaltmay\u0131 ama\u00e7lar. G\u00fcven damgas\u0131na sahip bir i\u015fletme ayn\u0131 zamanda sat\u0131n ald\u0131\u011f\u0131n\u0131z \u00fcr\u00fcn\u00fcn, g\u00f6rsellerindeki gibi elinize ula\u015faca\u011f\u0131n\u0131 da temin etmi\u015f olur.<\/p>\n\n\n\n

B\u00fct\u00fcn bu bilgiler neticesinde g\u00fcven damgas\u0131 almak m\u00fc\u015fterilerin g\u00fcvenli bir \u015fekilde sitenizi tercih etmeleri ad\u0131na olduk\u00e7a \u00f6nemlidir.<\/p>\n\n\n\n

G\u00fcven Damgas\u0131 Nas\u0131l Al\u0131n\u0131r?<\/h2>\n\n\n\n

G\u00fcven Damgas\u0131, bu i\u015flemler i\u00e7in \u00f6zel olarak a\u00e7\u0131lm\u0131\u015f olan internet sitesi guvendamgas\u0131.org.tr<\/a> \u00fczerinden yap\u0131lan ba\u015fvuru ile al\u0131n\u0131r. Tebli\u011f ilk yay\u0131nland\u0131\u011f\u0131nda bu i\u015flemin Ticaret Bakanl\u0131\u011f\u0131 taraf\u0131ndan G\u00fcven Damgas\u0131 Sa\u011flay\u0131c\u0131lar\u0131 olarak nitelendirilen kurumlar arac\u0131l\u0131\u011f\u0131 ile ger\u00e7ekle\u015ftirilece\u011fi duyurulsa da 2018 y\u0131l\u0131nda yap\u0131lan bir protokol ile TOBB tek yetkili kurulu\u015f olarak kabul edilmi\u015ftir. TOBB\u2019a ba\u015fvuru yine ayn\u0131 internet sitesi \u00fczerinden yap\u0131lmaktad\u0131r.<\/p>\n\n\n\n

Damgan\u0131n al\u0131nabilmesi i\u00e7in birtak\u0131m \u015fartlar\u0131n sa\u011flanmas\u0131 gerekir. Gelin bu \u015fartlara birlikte bakal\u0131m.<\/p>\n\n\n\n

G\u00fcven Damgas\u0131 Ba\u015fvuru \u015eartlar\u0131 Nelerdir?<\/h3>\n\n\n\n

G\u00fcven damgas\u0131 almak isteyen e-ticaret sitelerinin baz\u0131 \u015fartlar\u0131 yerine getirmesi gerekir. Bu \u015fartlar\u0131 s\u0131ralamak gerekirse;<\/p>\n\n\n\n