{"id":5985,"date":"2022-08-01T18:01:29","date_gmt":"2022-08-01T15:01:29","guid":{"rendered":"https:\/\/eticaretyardim.com\/?p=5985"},"modified":"2022-08-01T18:01:29","modified_gmt":"2022-08-01T15:01:29","slug":"turquality-destegi-nedir-turquality-basvuru-sartlari","status":"publish","type":"post","link":"https:\/\/eticaretyardim.com\/turquality-destegi-nedir-turquality-basvuru-sartlari\/","title":{"rendered":"Turquality Deste\u011fi Nedir? Turquality Ba\u015fvuru \u015eartlar\u0131"},"content":{"rendered":"\n<p><strong>Turquality<\/strong>, T\u00fcrk ve kalite (quality) kelimelerinin bir araya gelmesiyle olu\u015fmu\u015f olan bir kelimedir. Ayr\u0131ca d\u00fcnyada devlet deste\u011fi alan ilk ve tek markala\u015fma program\u0131d\u0131r. T\u00fcrk markalar\u0131n\u0131n d\u00fcnya pazar\u0131nda yer almas\u0131na yard\u0131mc\u0131 olmak amac\u0131yla devlet deste\u011fiyle y\u00fcr\u00fct\u00fclmekte olan bir destek program\u0131d\u0131r. Markala\u015fma yolunda ad\u0131m atan, kendini kan\u0131tlayan markalar Turquality marka destek program\u0131 ile d\u00fcnya pazar\u0131nda yerini haz\u0131rlamaktad\u0131rlar.<\/p>\n\n\n\n<p>Bu yaz\u0131m\u0131zda Turquality marka destek program\u0131ndan bahsedece\u011fiz. Ba\u015fvuru \u015fartlar\u0131n\u0131 ve destek alan firmalar\u0131 anlataca\u011f\u0131z.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Turquality Marka Destek Program\u0131 Nedir?<\/h2>\n\n\n\n<p>Yukar\u0131da da bahsetti\u011fimiz gibi Turquality, yerli markalar\u0131n d\u00fcnya pazar\u0131nda yer almalar\u0131n\u0131 sa\u011flamak i\u00e7in olu\u015fturulan bir destek program\u0131d\u0131r.<\/p>\n\n\n\n<p>2004 y\u0131l\u0131nda ortaya \u00e7\u0131kan bu uygulama ilk \u00f6nce sadece haz\u0131r giyim ve tekstil sekt\u00f6r\u00fcn\u00fc kapsamaktayd\u0131. Ancak 2005 y\u0131l\u0131nda daha geni\u015f kapsamda uygulanmas\u0131na karar verilmi\u015ftir. B\u00f6ylelikle pek \u00e7ok sekt\u00f6r i\u00e7in destek olunmaya ba\u015flanm\u0131\u015ft\u0131r.<\/p>\n\n\n\n<p>Hizmet ve e\u011fitim gibi sekt\u00f6rlerin de destek ba\u015fvurusunda bulunmas\u0131n\u0131n \u00f6n\u00fcn\u00fc a\u00e7an Turquality te\u015fvikleri belgelendirme ya da sertifikasyon uygulamas\u0131 de\u011fildir. Bu c\u00fcmleyi a\u00e7mak gerekirse Turquality deste\u011fine ba\u015fvuran markalar\u0131n proje kapsam\u0131na al\u0131nmas\u0131 y\u00f6n\u00fcnde karar \u00e7\u0131kmas\u0131 halinde bu markalar\u0131n bir belge alaca\u011f\u0131 anlam\u0131na gelmemektedir. Ancak Turquality kapsam\u0131nda markalar maddi destek almaya hak kazan\u0131rsa internet sitelerinde ve g\u00f6rsellerde kullanabilecekleri bir sertifika kazan\u0131rlar.<\/p>\n\n\n\n<p>Projenin ama\u00e7lar\u0131 aras\u0131nda sadece finansal destek sunumu yer almamaktad\u0131r. Finansal destek tek ba\u015f\u0131na d\u00fcnya pazar\u0131nda yer edinimi i\u00e7in yeterli olmamaktad\u0131r. Turquality y\u00f6netici geli\u015ftirme program\u0131 da sunar. \u00a0Son derece kapsaml\u0131 haz\u0131rlanan bir projedir. Bu nedenle finansal desteklerin yan\u0131nda b\u00fcy\u00fcmek i\u00e7in do\u011fru ad\u0131mlar\u0131n at\u0131lmas\u0131n\u0131 ve gerekli altyap\u0131lar\u0131n olu\u015fmas\u0131n\u0131 sa\u011flamak da projenin ama\u00e7lar\u0131 aras\u0131nda yer almaktad\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Turquality Kapsam\u0131 Nedir?<\/h2>\n\n\n\n<p>Yukar\u0131da Turquality program\u0131n\u0131n sadece finansal destek sa\u011flamad\u0131\u011f\u0131n\u0131 belirtmi\u015ftik. Markan\u0131z\u0131n b\u00fcy\u00fcmesi ve kendine ait bir m\u00fc\u015fteri kitlesi olu\u015fturmas\u0131 i\u00e7in pek \u00e7ok yard\u0131mc\u0131 destek de sunulmaktad\u0131r. \u00d6zellikle marka konumland\u0131rman\u0131z konusunda sunulan bu desteklere gelin birlikte bakal\u0131m.<\/p>\n\n\n\n<ul><li>Yurt d\u0131\u015f\u0131na a\u00e7\u0131lmak i\u00e7in girmek istedi\u011finiz \u00fclkede yapt\u0131raca\u011f\u0131n\u0131z pazar ara\u015ft\u0131rmas\u0131 ve analizler i\u00e7in s\u00f6z konusu olan \u00fccretler,<\/li><li>Kullan\u0131lmas\u0131 planlanan bili\u015fim ve y\u00f6netim i\u00e7in harcanan \u00fccretler,<\/li><li>\u00c7al\u0131\u015ft\u0131rmay\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz ki\u015filer i\u00e7in sunulan istihdam \u00fccretleri,<\/li><li>Girdi\u011finiz \u00fclkede a\u00e7aca\u011f\u0131n\u0131z ofis i\u00e7in kurulum ve dekorasyon \u00fccreti deste\u011fi,<\/li><li>Girdi\u011finiz \u00fclkede yapaca\u011f\u0131n\u0131z reklam, tan\u0131t\u0131m harcamalar\u0131 i\u00e7in \u00f6denmesi muhtemel \u00fccretler,<\/li><li>Depo, ma\u011faza, ofis gibi yurt d\u0131\u015f\u0131nda kullanaca\u011f\u0131n\u0131z mekanlara ait kira \u00fccretlerine dair destekler,<\/li><li>End\u00fcstriyel tasar\u0131mlar i\u00e7in \u00f6denen \u00fccretler,<\/li><li>Dan\u0131\u015fmanl\u0131k hizmetleri i\u00e7in harcanan \u00fccretler,<\/li><li>Ayr\u0131ca patent ve marka tescili i\u00e7in \u00f6denen \u00fccretleri Turquality Global Marka Destek Program\u0131 kapsam\u0131nda kar\u015f\u0131laman\u0131z m\u00fcmk\u00fcnd\u00fcr.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Turquality Ba\u015fvuru \u015eartlar\u0131<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/08\/turquality-nedir-basvuru-sartlari-1024x576.jpg\" alt=\"turquality basvuru sartlari\" class=\"wp-image-6008\" srcset=\"https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/08\/turquality-nedir-basvuru-sartlari-1024x576.jpg 1024w, https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/08\/turquality-nedir-basvuru-sartlari-300x169.jpg 300w, https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/08\/turquality-nedir-basvuru-sartlari-768x432.jpg 768w, https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/08\/turquality-nedir-basvuru-sartlari.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Bu programa ba\u015fvurmak isteyen firmalar\u0131n T\u00fcrkiye\u2019de <strong>tescillenmi\u015f bir markas\u0131<\/strong> olmas\u0131 gerekmektedir. Bir \u015firkete ait olan markalardan en \u00e7ok 2 tanesi destek alabilmektedir. Ancak 1 marka i\u00e7in birden fazla \u015firketin desteklenesi m\u00fcmk\u00fcnd\u00fcr.<\/p>\n\n\n\n<p>Bu destek program\u0131na ba\u015fvurmadan \u00f6nce markalar belirli \u00f6n ko\u015fullar\u0131 sa\u011flamak zorundad\u0131r. Bu \u00f6n ko\u015fullar\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnen firmalar sistem i\u00e7erisinden ba\u015fvuru yapmadan \u00f6nce Ticaret Bakanl\u0131\u011f\u0131 taraf\u0131ndan bir toplant\u0131ya tabi tutulmaktad\u0131r. Bu toplant\u0131n\u0131n amac\u0131 \u00f6n ko\u015fullar ve bilinmesi gereken bilgilerin ba\u015fvuran \u015firkete a\u00e7\u0131klanmas\u0131d\u0131r.<\/p>\n\n\n\n<p>Bu a\u015famadan sonra ise Turquality projesi kapsam\u0131nda a\u00e7\u0131lan <a href=\"https:\/\/www.turquality.com\/basvuru\" target=\"_blank\" rel=\"noreferrer noopener\">internet sitesi \u00fczerinden ba\u015fvuru yapabilirsiniz<\/a>. Ayr\u0131ca bu a\u015famada sistemin size kay\u0131t esnas\u0131nda verdi\u011fi \u015fifreyi kullanman\u0131z gerekmektedir. \u015eifre ile giri\u015f yapt\u0131ktan sonra ba\u015fvuru formunu doldurursunuz. Bu a\u015famada sizden baz\u0131 belgeler istenmektedir. Ve bu belgelerin noterden onayl\u0131 olmas\u0131 gerekir. Her bir kopyan\u0131n marka sahibi taraf\u0131ndan imzalanmas\u0131 gerekir.<\/p>\n\n\n\n<p>Bu a\u015famadan sonra ise \u00f6n inceleme \u00e7al\u0131\u015fmas\u0131 gelir. Bu a\u015fama \u00fccretlidir. Bu s\u00fcreci ba\u015flatmak i\u00e7in ba\u015fvuran \u015firketlerin gereken \u00fccreti \u0130TK\u0130B-Turquality Sekretaryas\u0131na \u00f6demesi gerekir. \u00d6n inceleme \u00e7al\u0131\u015fmas\u0131 2 g\u00fcn s\u00fcrmektedir. Ticaret Bakanl\u0131\u011f\u0131 taraf\u0131ndan onaylanan firmalar ve Turquality Sekretaryas\u0131n\u0131n birlikte \u00e7al\u0131\u015ft\u0131\u011f\u0131 bir s\u00fcre\u00e7tir. Bu \u00f6n inceleme a\u015famas\u0131nda a\u015fa\u011f\u0131daki alanlar incelenir.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u015eirketlerin Stratejik Planlamalar\u0131 ve Kurumsal Performanslar\u0131<\/h4>\n\n\n\n<p>\u015eirketlerin vizyonlar\u0131 ve misyonlar\u0131 \u0131\u015f\u0131\u011f\u0131nda stratejik hedeflerinin belirlenmesi i\u00e7in rekabet analizi, kanal analizi, \u00fcr\u00fcn analizi gibi konularda \u00e7al\u0131\u015f\u0131lmas\u0131 gerekir. Ayr\u0131ca bu kapsamda at\u0131lan ad\u0131mlar proje haline getirilmelidir. \u0130\u015f plan\u0131 olarak haz\u0131rlanmal\u0131 ve b\u00fct\u00e7eyle birlikte sunulmal\u0131d\u0131r. Kurumunuzun performans\u0131n\u0131n notlanmas\u0131 a\u015famas\u0131nda en \u00f6nemli k\u0131s\u0131mlardan biri oldu\u011fu ekstra dikkat etmeniz gerekmektedir.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Marka Performans\u0131 ve Y\u00f6netimi<\/h4>\n\n\n\n<p>Markan\u0131z hali haz\u0131rda yurt d\u0131\u015f\u0131 pazar\u0131na girdiyse orada g\u00f6sterdi\u011fi performans\u0131 belgelemeniz istenir. Ayn\u0131 zamanda markan\u0131n 10 y\u0131l s\u00fcre i\u00e7inde \u00fclkemizde g\u00f6sterdi\u011fi performans\u0131, hedeflenen \u00fclke pazar\u0131ndaki konumu \u00f6nem verilen konular aras\u0131ndad\u0131r.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Tedarik Zinciri<\/h4>\n\n\n\n<p>Markan\u0131z\u0131n d\u00fcnya \u00e7ap\u0131nda ba\u015far\u0131lar elde etmesi i\u00e7in \u00fcr\u00fcnlerin do\u011fru pazara, do\u011fru zamanda, do\u011fru kalitede ve uygun fiyatlarla sunulmas\u0131 gerekmektedir. B\u00fct\u00fcn bunlar\u0131n do\u011fru \u015fekilde i\u015flemesi i\u00e7in de iyi bir planlama ve y\u00f6netim gerekmektedir. \u015eirketlerin sunduklar\u0131 imkanlar\u0131 s\u00fcrekli olarak iyile\u015ftirmeleri ve g\u00fcncellemeleri beklenmektedir.<\/p>\n\n\n\n<p>Turquality te\u015fvikleri i\u00e7in ba\u015fvuran \u015firketlerin mali y\u00f6netimi do\u011fru y\u00f6netmi\u015f olmalar\u0131 ve verimlili\u011fi artt\u0131rmak i\u00e7in \u00e7al\u0131\u015fmalar y\u00fcr\u00fctm\u00fc\u015f olmalar\u0131 gerekir.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">M\u00fc\u015fteri Y\u00f6netimi ve Pazarlama<\/h4>\n\n\n\n<p>Markan\u0131n belirlenen hedeflere ula\u015fabilmesi i\u00e7in yerine getirmesi gereken baz\u0131 \u015feyler bulunmaktad\u0131r. Pazar\u0131n en g\u00fc\u00e7l\u00fc ve zay\u0131f y\u00f6nlerinin ara\u015ft\u0131r\u0131lmas\u0131, m\u00fc\u015fterilerin detayl\u0131 bir bi\u00e7imde tan\u0131nmas\u0131 ve reflekslerinin \u00f6\u011frenilmesi, rakiplerin analizinin yap\u0131lmas\u0131 ve pazarlama faaliyetlerinin h\u0131z kesmeden devam etmesi \u00f6nem ta\u015f\u0131maktad\u0131r.<\/p>\n\n\n\n<p>Bu durumlar\u0131 ne kadar ger\u00e7ekle\u015ftirdi\u011finiz, d\u00fcnya pazar\u0131nda ne kadar ger\u00e7ekle\u015ftirece\u011finiz incelenmektedir.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Finansal Performans<\/h4>\n\n\n\n<p>\u015eirketinizin yurt d\u0131\u015f\u0131na a\u00e7\u0131labilmesi i\u00e7in finansal olarak g\u00fc\u00e7l\u00fc bir \u015firket olmas\u0131 gerekmektedir. D\u00fcnya pazar\u0131nda yer almay\u0131 isteyen bir \u015firket olarak ba\u015fvuru s\u00fcrecinizde incelenecek konulardan birisi de finans konusudur. \u015eirketin bor\u00e7lar\u0131n\u0131n d\u00fczenli bir \u015fekilde \u00f6deniyor olmas\u0131, kaynak planlamas\u0131n\u0131n do\u011fru bir \u015fekilde yap\u0131lm\u0131\u015f olmas\u0131 gerekmektedir.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Kurumsal Y\u00f6netim<\/h4>\n\n\n\n<p>\u015eirketinizin y\u00f6netim departman\u0131na ait olan birimlerin \u015feffaf, yasal sorumluluklar\u0131n bilincinde olmas\u0131 gerekir. Bu sayede \u015firketin s\u00fcrd\u00fcr\u00fclebilir olup olmad\u0131\u011f\u0131na bak\u0131lmaktad\u0131r.<\/p>\n\n\n\n<p>T\u00fcm bu konularda ba\u015fvurunuz incelenir. Turquality \u015fartlar\u0131 sa\u011flanm\u0131\u015f m\u0131 diye kontrol edilir. Yukar\u0131da sayd\u0131\u011f\u0131m\u0131z konularla ilgili kapsaml\u0131 bir rapor haz\u0131rlan\u0131r. Bu rapor Ekonomi Bakanl\u0131\u011f\u0131 taraf\u0131ndan de\u011ferlendirilmektedir. De\u011ferlendirmesi olumlu sonu\u00e7lanan \u015firketlere Turquality program\u0131na kabul ald\u0131\u011f\u0131na dair bilgilendirmeler yap\u0131lmaktad\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Turquality Deste\u011fi Alan Firmalar<\/h2>\n\n\n\n<p>Pek \u00e7ok T\u00fcrk firmas\u0131 Turquality destek program\u0131ndan faydalanmaktad\u0131r.&nbsp; Bu firmalar aras\u0131nda<\/p>\n\n\n\n<ul><li>ABC Deterjan Sanayi ve Ticaret A.\u015e<\/li><li>Abdi \u0130brahim \u0130la\u00e7 Sanayi ve Ticaret A.\u015e.<\/li><li>Ac\u0131badem Sa\u011fl\u0131k Hizmetleri Ve Ticaret A.\u015e.<\/li><li>Evyap Sabun Ya\u011f Gliserin San. ve Tic. A.\u015e.<\/li><li>Banvit Band\u0131rma Vitaminli Yem San. A.\u015e.<\/li><li>T.C. Bah\u00e7e\u015fehir \u00dcniversitesi<\/li><li>Ar\u00e7elik A.\u015e.<\/li><li>Defacto Perakende Ticaret A.\u015e.<\/li><li>Yata\u015f Yatak ve Yorgan Sanayi Tic A.\u015e.<\/li><li>\u0130pekyol Giyim Sanayi Pazarlama ve Ticaret A.\u015e.<\/li><li>Karaca Z\u00fcccaciye Ticaret San A.\u015e. gibi hepimizin \u00e7ok yak\u0131ndan tan\u0131d\u0131\u011f\u0131 pek \u00e7ok marka faydalanmaktad\u0131r.<\/li><\/ul>\n\n\n\n<p>\u00dcstelik bu markalar\u0131n d\u0131\u015f\u0131nda Turquality deste\u011finden toplam 219 marka faydalanmaktad\u0131r. Siz de yukar\u0131da sayd\u0131\u011f\u0131m\u0131z \u015fartlara uygun oldu\u011funuzu d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z ba\u015fvuruda bulunarak destekten faydalanan \u015firketler aras\u0131na girebilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Turquality Uzmanl\u0131k Sertifika Program\u0131<\/h2>\n\n\n\n<p>Orta ve \u00fcst d\u00fczey y\u00f6neticiler, sistem analisti olan ki\u015filer ve birtak\u0131m sekt\u00f6rlerde \u00e7al\u0131\u015fan lisans mezunlar\u0131 i\u00e7in d\u00fczenlenen pek \u00e7ok <a href=\"https:\/\/sem.gsu.edu.tr\/tr\/egitimler\/acik-egitimler\/sertifika-programlari\/10167\/turquality-uzmanlik-programi-102-saat\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Turquality uzmanl\u0131k sertifika program\u0131<\/a> bulunmaktad\u0131r. Bunlardan birisi de Galatasaray \u00dcniversitesi taraf\u0131ndan d\u00fczenlenen programd\u0131r.<\/p>\n\n\n\n<p>Bu e\u011fitimin i\u00e7eri\u011finde stratejik planlama ve kurumsal y\u00f6netim, finans y\u00f6netimi, marka performans\u0131, yeni \u00fcr\u00fcn geli\u015ftirme, vaka \u00e7al\u0131\u015fmalar\u0131, bilgi sistemleri, insan kaynaklar\u0131, tedarik zinciri gibi pek \u00e7ok alanda e\u011fitim verilmektedir. 102 saat s\u00fcren e\u011fitim sonunda Turquality uzmanl\u0131k sertifikas\u0131 almaya hak kazan\u0131rs\u0131n\u0131z.&nbsp;<\/p>\n\n\n\n<p>Sonu\u00e7 olarak bu yaz\u0131m\u0131zda Turquality deste\u011fi hakk\u0131nda kapsaml\u0131 bir rehber sunduk. Ba\u015fvuru s\u00fcre\u00e7lerinden, dikkat etmeniz gereken a\u015famalardan bahsettik. Sizler de Turquality konusunda uzmanl\u0131k sertifikas\u0131 ald\u0131ktan sonra bu deste\u011fe ba\u015fvurabilirsiniz. Ve markan\u0131z\u0131 yurt d\u0131\u015f\u0131 pazar\u0131na a\u00e7abilirsiniz. Herkese bol \u015fans!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Turquality, T\u00fcrk ve kalite (quality) kelimelerinin bir araya gelmesiyle olu\u015fmu\u015f olan bir kelimedir. Ayr\u0131ca d\u00fcnyada devlet deste\u011fi alan ilk ve tek markala\u015fma program\u0131d\u0131r. T\u00fcrk markalar\u0131n\u0131n &#8230; <a title=\"Turquality Deste\u011fi Nedir? Turquality Ba\u015fvuru \u015eartlar\u0131\" class=\"read-more\" href=\"https:\/\/eticaretyardim.com\/turquality-destegi-nedir-turquality-basvuru-sartlari\/\" aria-label=\"More on Turquality Deste\u011fi Nedir? Turquality Ba\u015fvuru \u015eartlar\u0131\">Devam\u0131n\u0131 Oku<\/a><\/p>\n","protected":false},"author":5,"featured_media":6009,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Turquality Deste\u011fi Nedir? Turquality Ba\u015fvuru \u015eartlar\u0131 | E-Ticaret Yard\u0131m<\/title>\n<meta name=\"description\" content=\"Turquality deste\u011fine nas\u0131l ba\u015fvurulur? Ba\u015fvuru \u015fartlar\u0131 neler? Turquality deste\u011fi almak i\u00e7in yap\u0131lacaklar? 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