{"id":6197,"date":"2022-08-30T15:59:36","date_gmt":"2022-08-30T12:59:36","guid":{"rendered":"https:\/\/eticaretyardim.com\/?p=6197"},"modified":"2023-08-10T15:18:24","modified_gmt":"2023-08-10T12:18:24","slug":"e-ticaret-swot-analizi-marka-ve-sektor-ozelinde-ornekler","status":"publish","type":"post","link":"https:\/\/eticaretyardim.com\/e-ticaret-swot-analizi-marka-ve-sektor-ozelinde-ornekler\/","title":{"rendered":"E-Ticaret SWOT Analizi: Marka ve Sekt\u00f6r \u00d6zelinde \u00d6rnekler"},"content":{"rendered":"\n<p>B\u00fcy\u00fck hayaller ve hedeflerle yola \u00e7\u0131kan <strong>her 10 e-ticaret \u015firketinin neredeyse yaln\u0131zca biri<\/strong> uzun y\u0131llar \u00e7al\u0131\u015fmaya devam edebiliyor. Rekabetin \u00e7ok y\u00fcksek oldu\u011fu e-ticaret sekt\u00f6r\u00fcnde ba\u015far\u0131 ve ba\u015far\u0131s\u0131zl\u0131\u011f\u0131 ay\u0131ran ince bir \u00e7izgi bulunuyor. <strong>SWOT analizi<\/strong> gibi metotlar da \u015firketinizin ihtiya\u00e7lar\u0131n\u0131 ve nas\u0131l daha ba\u015far\u0131l\u0131 olabilece\u011finizi ortaya koyuyor.<\/p>\n\n\n\n<p>\u00d6ncelikle SWOT analizinin ne oldu\u011funa yak\u0131ndan bak\u0131p ard\u0131ndan e-ticaret sekt\u00f6r\u00fc hakk\u0131nda SWOT analizi i\u00e7in daha derine inelim.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SWOT Analizi Nedir?<\/h2>\n\n\n\n<p>SWOT analizi \u0130ngilizce\u2019de <strong>S<\/strong>trength, <strong>W<\/strong>eakness, <strong>O<\/strong>pportunities, <strong>T<\/strong>hreats kelimelerinin ba\u015f harflerinden olu\u015fturulmu\u015f \u015firketlerin g\u00fc\u00e7l\u00fc y\u00f6nlerini, zay\u0131fl\u0131klar\u0131n\u0131, \u00f6n\u00fcndeki f\u0131rsatlar\u0131 ve tehditleri g\u00f6rmeleri i\u00e7in yap\u0131lan bir \u00e7al\u0131\u015fmad\u0131r.&nbsp;<\/p>\n\n\n\n<p>Analiz \u00e7al\u0131\u015fmas\u0131n\u0131 yaparken her madde i\u00e7in kendinize sorular sormal\u0131 ve bu \u015fekilde bu maddeler i\u00e7in gerekli cevaplar\u0131 bulmal\u0131s\u0131n\u0131z. Anlaml\u0131 bir SWOT analizine eri\u015fmek i\u00e7in t\u00fcm maddelerde yakla\u015f\u0131k ayn\u0131 say\u0131larda \u00f6geyle ilerlemek avantaj sa\u011flayacakt\u0131r. \u00d6rne\u011fin \u00e7ok fazla g\u00fc\u00e7l\u00fc y\u00f6n yaz\u0131p zay\u0131f y\u00f6nlerinizi bir maddede es ge\u00e7erseniz \u015firketinizin b\u00fcy\u00fcmesi i\u00e7in ger\u00e7ek\u00e7i bir \u00e7al\u0131\u015fma ortaya koyamam\u0131\u015f olursunuz.<\/p>\n\n\n\n<p>T\u0131pk\u0131 SWOT analizi gibi <a href=\"https:\/\/eticaretyardim.com\/pazarlama-hunisi-marketing-funnel-nedir-nasil-olusturulur\/\" target=\"_blank\" rel=\"noreferrer noopener\">pazarlama hunisi (marketing funnel)<\/a> de ilginizi \u00e7ekebilir. Bu konuyla ilgili yaz\u0131m\u0131za da g\u00f6z atabilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">E-Ticaret SWOT Analizi Nas\u0131l Yap\u0131l\u0131r?<\/h2>\n\n\n\n<p>SWOT analizi yaparken maddeleri do\u011fru bir \u015fekilde doldurabilmek i\u00e7in gerekli sorular\u0131n ne oldu\u011funu a\u00e7\u0131klayal\u0131m. Bu sorular bir\u00e7ok sekt\u00f6r i\u00e7in ayn\u0131 \u015fekilde sorulabilir fakat sorulardan baz\u0131lar\u0131n\u0131 e-ticaret \u015firketlerinin daha \u00e7ok faydalanabilece\u011fi \u015fekilde haz\u0131rlad\u0131k.<\/p>\n\n\n\n<p><strong>G\u00fc\u00e7l\u00fc y\u00f6nlerinizi<\/strong> ke\u015ffetmek i\u00e7in kendinize \u015fu sorular\u0131 sormal\u0131s\u0131n\u0131z:<\/p>\n\n\n\n<ul>\n<li>\u015eirketiniz hangi konuda fark yaratacak \u015fekilde ba\u015far\u0131l\u0131?<\/li>\n\n\n\n<li>M\u00fc\u015fterileriniz size hangi konularda olumlu geri d\u00f6n\u00fc\u015fler veriyor?<\/li>\n\n\n\n<li>\u015eirketiniz hakk\u0131nda her \u015feyi de\u011fi\u015ftirme hakk\u0131n\u0131z olsayd\u0131 kesinlikle de\u011fi\u015ftirmeyece\u011finiz \u015fey ne olurdu?<\/li>\n<\/ul>\n\n\n\n<p><strong>Zay\u0131f y\u00f6nlerinizi<\/strong> ke\u015ffetmek i\u00e7in \u015fu sorular\u0131 sorabilirsiniz:<\/p>\n\n\n\n<ul>\n<li>Hangi \u00fcr\u00fcnlerinizin sat\u0131\u015flar\u0131 ba\u015far\u0131s\u0131z?<\/li>\n\n\n\n<li>Kullan\u0131c\u0131lar\u0131n\u0131z en \u00e7ok neyden \u015fikayet ediyor?<\/li>\n\n\n\n<li>\u015eirketinizde ilk geli\u015ftirmek istedi\u011finiz \u015fey ne olurdu?<\/li>\n<\/ul>\n\n\n\n<p>E-ticarette sizin i\u00e7in <strong>f\u0131rsatlar\u0131 ke\u015ffetmek<\/strong> i\u00e7in en ideal sorular \u015funlar olabilir:<\/p>\n\n\n\n<ul>\n<li>Operasyon s\u00fcrecinizi daha otomatize edebilecek teknolojiler var m\u0131?<\/li>\n\n\n\n<li>Sat\u0131\u015flar\u0131n\u0131z\u0131 artt\u0131rabilecek yeni platformlar var m\u0131?<\/li>\n\n\n\n<li>D\u00fcnya\u2019daki farkl\u0131 marketlere nas\u0131l girebilirsiniz?<\/li>\n<\/ul>\n\n\n\n<p>E-ticarette sizi bekleyen <strong>tehditleri tespit etmek<\/strong> belki de bu maddeler i\u00e7erisinde en \u00f6nemlisi olabilir. Bu maddeye uzun uzun kafa yorman\u0131z\u0131 tavsiye ederiz.<\/p>\n\n\n\n<ul>\n<li>Y\u00fckselen enflasyon sizin i\u00e7in nas\u0131l bir krize d\u00f6n\u00fc\u015febilir?<\/li>\n\n\n\n<li>Rakiplerinizin sizi kolayca alt edebilece\u011fi konu nedir?<\/li>\n\n\n\n<li>Kullan\u0131c\u0131lar\u0131n\u0131z satt\u0131\u011f\u0131n\u0131z \u00fcr\u00fcnlere kar\u015f\u0131 ilgisini kaybediyor mu?<\/li>\n<\/ul>\n\n\n\n<p>E-ticaret siteniz i\u00e7in SWOT analizini yapabilmenizi sa\u011flayacak 4 maddenin hepsine 3\u2019er soru \u00f6nerisinde bulunduk. Siz bu sorular\u0131 daha \u00e7ok artt\u0131r\u0131p sekt\u00f6r\u00fcn\u00fcz \u00f6zelinde \u00e7e\u015fitlendirebilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">E-Ticaret Sekt\u00f6r\u00fc Hakk\u0131nda SWOT Analizi<\/h2>\n\n\n\n<p>SWOT analizini \u015firketinizle s\u0131n\u0131rl\u0131 tutmak zorunda de\u011filsiniz. Rakiplerinizi de\u011ferlendirirken ve rakip analizi yaparken bildi\u011finiz bilgiler do\u011frultusunda onlar ad\u0131na da SWOT analizi \u00e7\u0131karmak sizin i\u00e7in yeni f\u0131rsatlar\u0131 ortaya koyabilir. \u00d6rne\u011fin onlar\u0131n <em>zay\u0131f buldu\u011funuz y\u00f6nleri<\/em> sizin i\u00e7in <em>yeni f\u0131rsatlar<\/em> olabilir. Tam tersine onlar\u0131n g\u00fc\u00e7l\u00fc y\u00f6nleri de sizin tehditleriniz haline gelebilir.<\/p>\n\n\n\n<p>Rakip SWOT analizi haricinde sekt\u00f6r\u00fcn\u00fcz hakk\u0131nda yap\u0131lacak SWOT analizi de gelece\u011fe y\u00f6nelik ne kadar kal\u0131c\u0131 olabilece\u011finizi belirleyen bir noktaya d\u00f6n\u00fc\u015febilir. \u00d6rne\u011fin T\u00fcrkiye\u2019de her k\u00f6\u015fe ba\u015f\u0131nda a\u00e7\u0131lan lokmac\u0131lar birka\u00e7 y\u0131l sonra kaybolmaya ba\u015flam\u0131\u015ft\u0131. Sekt\u00f6rel olarak yap\u0131lacak do\u011fru SWOT analizi piyasadan \u00e7abuk silinmenizi \u00f6nler.<\/p>\n\n\n\n<p>Sekt\u00f6r\u00fcn\u00fczle ilgili yapaca\u011f\u0131n\u0131z SWOT analizi de sizi bekleyen tehditleri daha erkenden farketmenizi sa\u011flayabilir. Gerekirse \u015firketinizi d\u00f6n\u00fc\u015ft\u00fcrmeniz gerekti\u011fini size g\u00f6sterebilir.<\/p>\n\n\n\n<p>\u015eimdi gelelim e-ticaret sekt\u00f6r\u00fcne. <strong>E-ticaret sekt\u00f6r\u00fc \u00f6zelinde bir SWOT analizi<\/strong> yapacak olsayd\u0131k, biz bu 4 maddeyi nas\u0131l doldururduk.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/08\/E-ticaret-SWOT-Analizi-Tablo.jpg\" alt=\"E-ticaret SWOT Analizi Tablo\" class=\"wp-image-6204\" srcset=\"https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/08\/E-ticaret-SWOT-Analizi-Tablo.jpg 1024w, https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/08\/E-ticaret-SWOT-Analizi-Tablo-300x225.jpg 300w, https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/08\/E-ticaret-SWOT-Analizi-Tablo-768x576.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">STRENGTH &#8211; G\u00dc\u00c7L\u00dc Y\u00d6NLER<\/h3>\n\n\n\n<p><strong>Daha d\u00fc\u015f\u00fck masraf, daha uygun fiyat.<\/strong><\/p>\n\n\n\n<p>E-ticaret sekt\u00f6r\u00fcnde fiziksel ma\u011fazalara ihtiya\u00e7 duymad\u0131\u011f\u0131n\u0131z i\u00e7in masraflar\u0131n\u0131z da daha d\u00fc\u015f\u00fck hale gelebilir. Bu da piyasada daha rekabet\u00e7i fiyatlar sunman\u0131z\u0131 sa\u011flar. <a href=\"https:\/\/eticaretyardim.com\/kendi-markami-nasil-kurarim\/\" target=\"_blank\" rel=\"noreferrer noopener\">Markala\u015fmak<\/a> i\u00e7in do\u011fru ad\u0131mlar\u0131 atarak rakiplerinizden ayr\u0131\u015fabilirsiniz.<\/p>\n\n\n\n<p><strong>Her yere her an sat\u0131\u015f.<\/strong><\/p>\n\n\n\n<p>Saat s\u0131n\u0131rlaman\u0131z yok, a\u00e7\u0131k tutman\u0131z gereken bir d\u00fckkan\u0131n\u0131z yok. Her an, her dakika siz uyurken bile sat\u0131\u015flar\u0131n\u0131z devam eder. Sat\u0131\u015flar\u0131n\u0131z \u00fclke i\u00e7ineyse T\u00fcrkiye\u2019nin her yerinden m\u00fc\u015fterilerinize kolayca ula\u015fabilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">WEAKNESS &#8211; ZAYIF Y\u00d6NLER<\/h3>\n\n\n\n<p><strong>G\u00f6rmeden al\u0131\u015fveri\u015f yapmak her zaman kolay de\u011fildir.<\/strong><\/p>\n\n\n\n<p>\u00d6rne\u011fin bir kitap al\u0131\u015fveri\u015fi i\u00e7in internetten sat\u0131n almak kolayd\u0131r. Bekledi\u011finiz \u015feyin \u00fczerinize uyup uymamas\u0131 gibi dertler bulunmaz. Fakat baz\u0131 \u00fcr\u00fcnlerde m\u00fc\u015fteriler, denemeyi ya da g\u00f6rmeyi tercih eder.<\/p>\n\n\n\n<p><strong>Belli bir fiyat\u0131n \u00fczerinde \u00e7ok y\u00fcksek bir g\u00fcven ihtiyac\u0131 do\u011far<\/strong>.<\/p>\n\n\n\n<p>Yapaca\u011f\u0131n\u0131z al\u0131\u015fveri\u015f size g\u00f6re ucuzsa internetten al\u0131rken \u00e7ok zorlanmazs\u0131n\u0131z. \u00d6rne\u011fin yeni ald\u0131\u011f\u0131n\u0131z telefon i\u00e7in <a href=\"https:\/\/eticaretyardim.com\/internetten-telefon-kilifi-satmak\/\" target=\"_blank\" rel=\"noreferrer noopener\">internetten telefon k\u0131l\u0131f\u0131<\/a> almak iki kere d\u00fc\u015f\u00fcnmenize sebep olmayabilir. Buna kar\u015f\u0131n elektronik aletler ya da l\u00fcks \u00fcr\u00fcnlerde tan\u0131nmam\u0131\u015f bir markadan online al\u0131\u015fveri\u015f yapmak bir\u00e7ok ki\u015fi i\u00e7in kolay olmaz.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-e-ticaret-yardim wp-block-embed-e-ticaret-yardim\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"B6QL2OcqRc\"><a href=\"https:\/\/eticaretyardim.com\/internetten-luks-urun-satisi-icin-ipuclari\/\">\u0130nternetten L\u00fcks \u00dcr\u00fcn Sat\u0131\u015f\u0131 i\u00e7in \u0130pu\u00e7lar\u0131<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u0130nternetten L\u00fcks \u00dcr\u00fcn Sat\u0131\u015f\u0131 i\u00e7in \u0130pu\u00e7lar\u0131&#8221; &#8212; E-Ticaret Yard\u0131m\" src=\"https:\/\/eticaretyardim.com\/internetten-luks-urun-satisi-icin-ipuclari\/embed\/#?secret=hoC0V6ujCs#?secret=B6QL2OcqRc\" data-secret=\"B6QL2OcqRc\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">OPPORTUNITIES &#8211; FIRSATLAR<\/h3>\n\n\n\n<p><strong>Market b\u00fcy\u00fcmeye devam ediyor<\/strong>.<\/p>\n\n\n\n<p>E-ticaretin pandemideki y\u00fckseli\u015f h\u0131z\u0131 durulsa da \u00f6n\u00fcm\u00fczdeki y\u0131llar i\u00e7in projeksiyonlara bak\u0131ld\u0131\u011f\u0131nda toplam sat\u0131\u015flar i\u00e7indeki pay\u0131n\u0131n artmas\u0131 bekleniyor. Yani e-ticarete at\u0131lmak i\u00e7in h\u00e2l\u00e2 ge\u00e7 de\u011fil. Market b\u00fcy\u00fcmeye devam edecek ve potansiyel m\u00fc\u015fterileriniz de artmaya devam edecek.<\/p>\n\n\n\n<p><strong>Devlet te\u015fvikleri ve destekleri<\/strong> <strong>var.<\/strong><\/p>\n\n\n\n<p>E-ihracat ve e-ticaret alan\u0131nda devletin ve \u00f6zel kurumlar\u0131n bir\u00e7ok destek, te\u015fvik, kredi ve hibesi bulunuyor. Sekt\u00f6re at\u0131lacak ki\u015filer bu destekleri \u00f6nceden ara\u015ft\u0131rarak kurulu\u015f a\u015famas\u0131ndaki masraflar\u0131n\u0131 d\u00fc\u015f\u00fcrebilir. D\u00fc\u015f\u00fck sermayeyle bile sekt\u00f6re h\u0131zl\u0131 bir giri\u015f yapabilir. \u00d6rne\u011fin <a href=\"https:\/\/eticaretyardim.com\/e-ticaret-kadin-girisimci-destekleri\/\" target=\"_blank\" rel=\"noreferrer noopener\">kad\u0131n giri\u015fimci destekleri<\/a> konusundaki yaz\u0131m\u0131z\u0131 inceleyebilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">THREATS &#8211; TEHD\u0130TLER<\/h3>\n\n\n\n<p><strong>Veri g\u00fcvenli\u011fi problemleri<\/strong>.<\/p>\n\n\n\n<p>Kendi internet siteniz \u00fczerinden yapt\u0131\u011f\u0131n\u0131z sat\u0131\u015flarda kullan\u0131c\u0131n\u0131n olabildi\u011fince az verisini saklamal\u0131s\u0131n\u0131z. M\u00fc\u015fterilerinizin bir\u00e7ok ki\u015fisel verisi sizden al\u0131\u015fveri\u015f yapt\u0131klar\u0131 s\u00fcrece size emanet olur. Veri g\u00fcvenli\u011fi e-ticaret \u015firketleri i\u00e7in \u00f6nemli bir tehdittir.<\/p>\n\n\n\n<p><strong>Global tedarik zinciri problemleri.<\/strong>&nbsp;<\/p>\n\n\n\n<p>Yurt d\u0131\u015f\u0131 pazarlara ithalat mallar\u0131yla \u00e7al\u0131\u015fan \u015firketler pandemiyle birlikte tedarik zincirlerindeki krizlere cevap veremedi. Bu problem \u00f6n\u00fcm\u00fczdeki y\u0131llarda da farkl\u0131 \u015fekillerde kar\u015f\u0131m\u0131za \u00e7\u0131kabilir.<\/p>\n\n\n\n<p><strong>Giri\u015f bariyerinin d\u00fc\u015f\u00fckl\u00fc\u011f\u00fc<\/strong>.<\/p>\n\n\n\n<p>E-ticaret, geleneksel ticarete g\u00f6re giri\u015f bariyeri \u00e7ok daha d\u00fc\u015f\u00fck bir ticaret tipidir. D\u00fc\u015f\u00fck bir \u00fcr\u00fcn sto\u011fuyla bile rakipleriniz ortaya \u00e7\u0131kabilir. Y\u00fcksek sermayeli bir rakip hem fiyat k\u0131rarak hem de her yerde g\u00f6r\u00fcn\u00fcr hale gelerek sat\u0131\u015flar\u0131n\u0131z\u0131 baltalayabilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">E-Ticaret SWOT Analizinden Maksimum Fayda G\u00f6rmek i\u00e7in Yap\u0131lmas\u0131 Gerekenler<\/h2>\n\n\n\n<p>E-ticarette yapt\u0131\u011f\u0131n\u0131z SWOT analizini belli aral\u0131klarla&nbsp;test etmelisiniz. Yani SWOT analizini yapt\u0131ktan sonra \u00f6zellikle f\u0131rsatlar ve tehditler alan\u0131nda neler yapt\u0131\u011f\u0131n\u0131z\u0131 y\u0131ll\u0131k ya da \u00e7eyreklik periyotlarla kontrol edebilirsiniz. Zay\u0131f y\u00f6nlerinizi geli\u015ftirmek ad\u0131na yapt\u0131klar\u0131n\u0131z ve g\u00fc\u00e7l\u00fc y\u00f6nlerinizi koruyup korumad\u0131\u011f\u0131n\u0131z\u0131 de\u011ferlendirmelisiniz.<\/p>\n\n\n\n<p>SWOT analizinizi verimli olabilmesi ad\u0131na verilere dayand\u0131rmal\u0131s\u0131n\u0131z. Bu sebeple maddeleri olabildi\u011fince verilerle test edilebilecek \u015fekilde eklemelisiniz. Bu noktada m\u00fc\u015fterilerinize k\u0131sa anketler yaparak da veri toplayabilirsiniz.<\/p>\n\n\n\n<p><strong>E-ticaret SWOT analizi \u00f6zellikle k\u00fc\u00e7\u00fck ve orta d\u00fczeydeki i\u015fletmelerin sekt\u00f6r\u00fcnde fark yaratacak bir oyuncuya d\u00f6n\u00fc\u015fmesine yard\u0131mc\u0131 olabilir. Siz de SWOT analizinizi yaparak \u015firketinizi bir ad\u0131m ileri ta\u015f\u0131yabilirsiniz. <\/strong><\/p>\n\n\n\n<p>Konuyla alakal\u0131 sorular\u0131n\u0131z varsa bize yorum b\u0131rakabilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>B\u00fcy\u00fck hayaller ve hedeflerle yola \u00e7\u0131kan her 10 e-ticaret \u015firketinin neredeyse yaln\u0131zca biri uzun y\u0131llar \u00e7al\u0131\u015fmaya devam edebiliyor. Rekabetin \u00e7ok y\u00fcksek oldu\u011fu e-ticaret sekt\u00f6r\u00fcnde ba\u015far\u0131 &#8230; <a title=\"E-Ticaret SWOT Analizi: Marka ve Sekt\u00f6r \u00d6zelinde \u00d6rnekler\" class=\"read-more\" href=\"https:\/\/eticaretyardim.com\/e-ticaret-swot-analizi-marka-ve-sektor-ozelinde-ornekler\/\" aria-label=\"More on E-Ticaret SWOT Analizi: Marka ve Sekt\u00f6r \u00d6zelinde \u00d6rnekler\">Devam\u0131n\u0131 Oku<\/a><\/p>\n","protected":false},"author":1,"featured_media":6205,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-Ticaret SWOT Analizi: Marka ve Sekt\u00f6r \u00d6zelinde \u00d6rnekler<\/title>\n<meta name=\"description\" content=\"E-ticaret SWOT analizi sekt\u00f6r\u00fcn\u00fczde fark yaratman\u0131z\u0131 sa\u011flayabilir. 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