{"id":6217,"date":"2022-09-02T14:21:22","date_gmt":"2022-09-02T11:21:22","guid":{"rendered":"https:\/\/eticaretyardim.com\/?p=6217"},"modified":"2022-11-10T12:36:00","modified_gmt":"2022-11-10T09:36:00","slug":"pazarlama-hunisi-marketing-funnel-nedir-nasil-olusturulur","status":"publish","type":"post","link":"https:\/\/eticaretyardim.com\/pazarlama-hunisi-marketing-funnel-nedir-nasil-olusturulur\/","title":{"rendered":"Pazarlama Hunisi (Marketing Funnel) Nedir, Nas\u0131l Olu\u015fturulur?"},"content":{"rendered":"\n<p>E-ticaret sekt\u00f6r\u00fcne girdi\u011finizde kar\u015f\u0131n\u0131za pazarlama ile ilgili pek \u00e7ok kavram \u00e7\u0131kacakt\u0131r. Sonu\u00e7ta firman\u0131z\u0131n kitlelere ula\u015fmas\u0131 ve tercih edilebilir hale gelmesi i\u00e7in \u00e7e\u015fitli pazarlama faaliyetlerine y\u00f6nelmeniz gerekir. Pazarlama alan\u0131nda \u00f6ne \u00e7\u0131kan kavramlardan birisi de <strong>pazarlama hunisi<\/strong> (sat\u0131\u015f hunisi, marketing\/sales funnel) olmaktad\u0131r.<\/p>\n\n\n\n<p>Bizler bu yaz\u0131m\u0131zda pazarlama hunisi kavram\u0131 hakk\u0131nda detayl\u0131 bilgiler verece\u011fiz. Markan\u0131z\u0131 geli\u015ftirmeniz i\u00e7in yard\u0131mc\u0131 olacak ipu\u00e7lar\u0131 payla\u015faca\u011f\u0131z.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marketing Funnel Nedir?<\/h2>\n\n\n\n<p>\u0130lk olarak pazarlama hunisi olarak bildi\u011fimiz marketing funnel\u2019in tan\u0131m\u0131n\u0131 yapal\u0131m. Markan\u0131z\u0131n sundu\u011fu \u00fcr\u00fcnlerle <strong>potansiyel m\u00fc\u015fterilerin kar\u015f\u0131la\u015ft\u0131\u011f\u0131 ilk andan<\/strong>, &nbsp;<strong>sat\u0131n alma i\u015flemini ger\u00e7ekle\u015ftirdi\u011fi ana kadar olan b\u00fct\u00fcn s\u00fcre\u00e7leri<\/strong> kapsayan bir pazarlama arac\u0131d\u0131r.<\/p>\n\n\n\n<ul>\n<li>Bu ara\u00e7 sayesinde sitenize giren ve sat\u0131n alma i\u015flemi ger\u00e7ekle\u015ftirmeyen ki\u015filerin neden \u00fcr\u00fcn sat\u0131n almaktan vazge\u00e7ti\u011fini \u00f6\u011frenebilirsiniz.<\/li>\n<\/ul>\n\n\n\n<p>Bu ismi almas\u0131n\u0131n nedenini merak ediyorsan\u0131z g\u00f6z\u00fcn\u00fcze bir huniyi getirebilirsiniz. Huni sizin m\u00fc\u015fterilerinizi temsil eder. Ba\u015flang\u0131\u00e7ta kalabal\u0131k bir grup sitenize giri\u015f yapar. Ancak sadece az bir k\u0131sm\u0131 \u00fcr\u00fcn\u00fcn\u00fcz\u00fc sat\u0131n alarak siteden ayr\u0131l\u0131r.<\/p>\n\n\n\n<p>Huninin alt k\u0131sm\u0131 sitenizden <strong>al\u0131\u015fveri\u015f yapanlar\u0131<\/strong> temsil eder. Sizin amac\u0131n\u0131z huniyi geni\u015fletmektir. Huni geni\u015fledik\u00e7e sat\u0131\u015flar\u0131n\u0131z art\u0131r. Buna ba\u011fl\u0131 olarak da daha fazla para kazan\u0131rs\u0131n\u0131z. <\/p>\n\n\n\n<p>Sitenize girip \u00fcr\u00fcn almayan ki\u015filer moralinizi bozmas\u0131n. Bu \u00e7ok normal bir durum. D\u00fcnyan\u0131n hi\u00e7bir yerinde %100 d\u00f6n\u00fc\u015f\u00fcm oran\u0131 yok. Zaten bu herkesin ya\u015fad\u0131\u011f\u0131 bir durum oldu\u011fu i\u00e7in marketing funnel ortaya \u00e7\u0131km\u0131\u015ft\u0131r.<\/p>\n\n\n\n<ul>\n<li>M\u00fc\u015fterinin <strong>t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131n\u0131 anlama<\/strong> \u00fczerine odaklanan sistem, sat\u0131\u015fa \u00e7\u0131kard\u0131\u011f\u0131n\u0131z \u00fcr\u00fcnlerin sunumundan, m\u00fc\u015fterilerin ne kadar memnun oldu\u011funa kadar sat\u0131\u015f s\u00fcrecindeki her a\u015famay\u0131 incelemektedir. <\/li>\n<\/ul>\n\n\n\n<p>Ayr\u0131ca Google Analytic \u00fczerinden <strong>\u00fccretsiz<\/strong> olarak sat\u0131\u015f hunisi olu\u015fturabilirsiniz. B\u00f6ylelikle sitenize giren ki\u015filerin; sitenizde ne kadar vakit ge\u00e7irdikleri, hangi sayfalar\u0131 ziyaret ettikleri, hangi sayfay\u0131 g\u00f6rd\u00fckten sonra sitenizden ayr\u0131ld\u0131\u011f\u0131 gibi pek \u00e7ok soruya cevap veren analizlere ula\u015fabilirsiniz. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pazarlama Hunisi Ne \u0130\u015fe Yarar?<\/h2>\n\n\n\n<p>Yukar\u0131da da bahsetti\u011fimiz gibi en temel \u015fekliyle pazarlama hunisi sitenize halihaz\u0131rda giri\u015f yapan fakat \u00fcr\u00fcn sat\u0131n almayan m\u00fc\u015fterilerin hedeflendi\u011fi bir pazarlama arac\u0131d\u0131r. Siteyi ziyaret eden internet kullan\u0131c\u0131lar\u0131n\u0131n davran\u0131\u015flar\u0131n\u0131 analiz eden ve raporlayan bir sistemdir. <\/p>\n\n\n\n<p>Ancak pazarlama hunisi sadece sat\u0131n ald\u0131rmaya y\u00f6nelik kullanabilece\u011finiz bir ara\u00e7 de\u011fildir. E-ticaret sitenizde m\u00fc\u015fterilerin hareketlerini g\u00f6zlemlemek i\u00e7in de hunilerden faydalanabilirsiniz. Di\u011fer bir deyi\u015fle m\u00fc\u015fterilerinizin <strong>siteniz i\u00e7erisindeki yolculu\u011fundan<\/strong> haberdar olursunuz. B\u00f6ylece onlar\u0131 sonuca g\u00f6t\u00fcrmeyen \u015feyin ne oldu\u011funa dair daha ger\u00e7ek\u00e7i fikirler edinirsiniz.<\/p>\n\n\n\n<p>Ayr\u0131ca bu g\u00f6zlemler neticesinde m\u00fc\u015fterilerin rahats\u0131z oldu\u011fu noktalar\u0131 tespit edip d\u00fczeltebilirsiniz. Bu d\u00fczeltmeler sonucunda da sad\u0131k bir m\u00fc\u015fteri kitlesi edinmeye ad\u0131m ad\u0131m yakla\u015f\u0131rs\u0131n\u0131z. E-ticaret sekt\u00f6r\u00fcnde <em>m\u00fc\u015fteri sadakati<\/em> olduk\u00e7a \u00f6nemlidir. Markan\u0131z\u0131n b\u00fcy\u00fcmesi ve sat\u0131\u015flar\u0131n\u0131z\u0131n artmas\u0131 i\u00e7in s\u00fcrekli sizi tercih eden m\u00fc\u015fterilere ihtiyac\u0131n\u0131z vard\u0131r.<\/p>\n\n\n\n<p>\u0130lginizi \u00e7ekebilir;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-e-ticaret-yardim wp-block-embed-e-ticaret-yardim\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"aGfs6FbQl2\"><a href=\"https:\/\/eticaretyardim.com\/e-ticaret-ve-dijital-pazarlama\/\">E-Ticaret ve Dijital Pazarlama<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;E-Ticaret ve Dijital Pazarlama&#8221; &#8212; E-Ticaret Yard\u0131m\" src=\"https:\/\/eticaretyardim.com\/e-ticaret-ve-dijital-pazarlama\/embed\/#?secret=49i606a9C5#?secret=aGfs6FbQl2\" data-secret=\"aGfs6FbQl2\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Yine ayn\u0131 \u015fekilde rahats\u0131zl\u0131k veren durumlar\u0131 iyile\u015ftirdi\u011finizde potansiyel m\u00fc\u015fterilerinizle de aran\u0131zda bir engel kalmaz. Sitenize giren ki\u015filerin sat\u0131n alma oranlar\u0131 artar. Bu da d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131z\u0131n artmas\u0131 anlam\u0131na gelir. Sitenize yapt\u0131\u011f\u0131n\u0131z yat\u0131r\u0131mlar kar\u015f\u0131l\u0131\u011f\u0131n\u0131 almaya ba\u015flar. Bu sayede geliriniz artabilir. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">E-Ticaret \u0130\u015finizde Marketing Funnel&#8217;\u0131n\u0131z\u0131 Geli\u015ftirin!<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/09\/aida-pazarlama-hunisi-sales-funnel-1024x576.jpg\" alt=\"aida pazarlama hunisi sales funnel\" class=\"wp-image-6222\" srcset=\"https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/09\/aida-pazarlama-hunisi-sales-funnel-1024x576.jpg 1024w, https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/09\/aida-pazarlama-hunisi-sales-funnel-300x169.jpg 300w, https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/09\/aida-pazarlama-hunisi-sales-funnel-768x432.jpg 768w, https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/09\/aida-pazarlama-hunisi-sales-funnel-1536x864.jpg 1536w, https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/09\/aida-pazarlama-hunisi-sales-funnel.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Pazarlama hunisi \u00e7o\u011fu zaman 4 a\u015famadan olu\u015fan <strong>AIDA <\/strong>modelini kullan\u0131r. Bu a\u015famalar sekt\u00f6rden sekt\u00f6re g\u00f6re de\u011fi\u015fiklik g\u00f6stermektedir. En genel hali budur. &nbsp;Bu a\u015famalar\u0131 incelememiz gerekirse;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Awareness &#8211; Haberdar Etme (Fark\u0131ndal\u0131k)<\/h3>\n\n\n\n<p>Potansiyel m\u00fc\u015fterileri bir \u015fekilde markan\u0131z\u0131n varl\u0131\u011f\u0131ndan haberdar etmeniz gerekir. Sosyal medya mecralar\u0131na verilecek reklamlarla pek \u00e7ok ki\u015finin markan\u0131zdan haberdar olmas\u0131n\u0131 sa\u011flayabilirsiniz.<\/p>\n\n\n\n<p>Bunun yan\u0131nda Google, Facebook reklamlar\u0131, blog yaz\u0131lar\u0131, Youtube videolar\u0131 gibi kanallar\u0131 da kullanabilirsiniz. Bu sayede pek \u00e7ok ki\u015fi e-ticaret sitenizden ve satt\u0131\u011f\u0131n\u0131z \u00fcr\u00fcnlerden haberdar olur. \u00dcr\u00fcnleriniz de kaliteliyse kulaktan kula\u011fa yay\u0131larak potansiyel m\u00fc\u015fterilerinize ula\u015f\u0131rs\u0131n\u0131z.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Interest &#8211; \u0130lgi Uyand\u0131rma<\/h3>\n\n\n\n<p>Potansiyel m\u00fc\u015fterileriniz internet sitenize girdi\u011finde \u00fcr\u00fcnlerin hangi ihtiya\u00e7lar\u0131na \u00e7\u00f6z\u00fcm sundu\u011funu tam anlam\u0131yla g\u00f6rmek isterler. Burada ilgi uyand\u0131rmal\u0131s\u0131n\u0131z. \u00dcr\u00fcn foto\u011fraflar\u0131n\u0131z, \u00fcr\u00fcn a\u00e7\u0131klamalar\u0131n\u0131z \u00fcr\u00fcn\u00fcn m\u00fc\u015fterinin hayat\u0131nda yarataca\u011f\u0131 etkiye odaklanmal\u0131d\u0131r. Bu sayede sitenizi ziyaret eden ki\u015fi \u00fcr\u00fcnle ilgilenecektir. Ayr\u0131ca markan\u0131z\u0131 merak etmeye ba\u015flayacakt\u0131r.<\/p>\n\n\n\n<p>Bu a\u015famada etkili bir marka hikayesi sayfan\u0131z\u0131n olmas\u0131 \u00e7ok i\u015finize yarayacakt\u0131r. Hem markan\u0131z\u0131n kurulu\u015f s\u00fcrecinden hem de \u00fcr\u00fcnlerinizin hikayesinden bahsedece\u011finiz bir sayfa haz\u0131rlayabilirsiniz. Ayr\u0131ca sitenizin <em>social proof<\/em> dedi\u011fimiz sosyal kan\u0131tlar\u0131n\u0131, ileti\u015fim adreslerini de bu k\u0131s\u0131mda g\u00f6sterebilirsiniz.<\/p>\n\n\n\n<p>Sosyal kan\u0131tlar, daha \u00f6nce sitenizden al\u0131\u015fveri\u015f yapm\u0131\u015f insanlar\u0131n olu\u015fturdu\u011fu i\u00e7eriklerdir. Bu video, foto\u011fraf ya da yorum olabilir. Sitenizde ve sosyal medya hesaplar\u0131n\u0131zda bu tarz i\u00e7eriklere yer vermelisiniz. B\u00f6ylelikle markan\u0131zdan sipari\u015f veren di\u011fer insanlar, potansiyel m\u00fc\u015fterilerinizin g\u00fcvenini sa\u011flayacakt\u0131r. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Desire &#8211; Sonuca Do\u011fru (Arzu)<\/h3>\n\n\n\n<p>Bu a\u015fama de\u011ferlendirme a\u015famas\u0131 olarak da bilinir. Bu a\u015famada potansiyel m\u00fc\u015fteriler \u00fcr\u00fcnler hakk\u0131nda gerekli de\u011ferlendirmeleri yapm\u0131\u015flard\u0131r. Ayr\u0131ca markan\u0131z\u0131 da incelemi\u015flerdir. Sat\u0131n alma a\u015famas\u0131ndan \u00f6nceki son a\u015famad\u0131r. &nbsp;<\/p>\n\n\n\n<p>Bu noktada insanlarla canl\u0131 sohbet (live chat) uygulamas\u0131 kullanarak an\u0131nda ileti\u015fim kurabilirsiniz. Ak\u0131llar\u0131na tak\u0131lan sorular\u0131 h\u0131zl\u0131ca yan\u0131tlarsan\u0131z potansiyel m\u00fc\u015fterileriniz \u00fcr\u00fcn\u00fcn\u00fcze olan arzular\u0131n\u0131 kaybetmemi\u015f olurlar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Action &#8211; Sonu\u00e7 (Sat\u0131\u015f, Eylem)<\/h3>\n\n\n\n<p>M\u00fc\u015fterinin \u00fcr\u00fcn\u00fc sat\u0131n almaya ikna oldu\u011fu ve ald\u0131\u011f\u0131 a\u015famad\u0131r. Bu nokta ayn\u0131 zamanda pazarlama hunisinin de odakland\u0131\u011f\u0131 noktad\u0131r. M\u00fc\u015fterilerinizin bu k\u0131sma kadar gelme olas\u0131l\u0131\u011f\u0131 %5-10 aral\u0131\u011f\u0131nda de\u011fi\u015fmektedir. Endi\u015felenmeyin, bu oran pek \u00e7ok b\u00fcy\u00fck e-ticaret sitesi i\u00e7in ge\u00e7erlidir.<\/p>\n\n\n\n<p>Bu noktada m\u00fc\u015fteriye g\u00fcven vermeniz gerekir. \u0130ptal iade prosed\u00fcrlerini, size ula\u015fabilecekleri adresleri bu sayfada bulundurmaya \u00f6zen g\u00f6stermelisiniz. Sipari\u015fi ald\u0131ktan sonra gerekli bilgilendirmeleri yapmazsan\u0131z insanlar doland\u0131r\u0131ld\u0131klar\u0131n\u0131 d\u00fc\u015f\u00fcnebilirler. Bu da markan\u0131za olan g\u00fcvenlerini zedeleyebilir. <\/p>\n\n\n\n<p>AIDA modelini baz\u0131 kaynaklarda AIDAR olarak da g\u00f6rebilirsiniz. Buradaki R harfi de retention anlam\u0131na gelmektedir. K\u0131saca m\u00fc\u015fterilerin sizi takrar tercih etmesi olarak d\u00fc\u015f\u00fcnebilirsiniz.<\/p>\n\n\n\n<p>Pazarlama hunisinin yan\u0131 s\u0131ra SWOT analizi de i\u015finizi kurmak ve b\u00fcy\u00fctmek konusunda i\u015finize yarayabilir. <a href=\"https:\/\/eticaretyardim.com\/e-ticaret-swot-analizi-marka-ve-sektor-ozelinde-ornekler\/\" target=\"_blank\" rel=\"noreferrer noopener\">E-Ticaret SWOT Analizi<\/a> yaz\u0131m\u0131z i\u00e7in t\u0131klay\u0131n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TOFU\/MOFU\/BOFU Nedir?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/10\/tofu-mofu-bofu-funnel-grafik-1024x576.jpg\" alt=\"tofu mofu bofu funnel grafik\" class=\"wp-image-6492\" srcset=\"https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/10\/tofu-mofu-bofu-funnel-grafik-1024x576.jpg 1024w, https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/10\/tofu-mofu-bofu-funnel-grafik-300x169.jpg 300w, https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/10\/tofu-mofu-bofu-funnel-grafik-768x432.jpg 768w, https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/10\/tofu-mofu-bofu-funnel-grafik-1536x864.jpg 1536w, https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/10\/tofu-mofu-bofu-funnel-grafik.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Sitenizi ziyaret eden ki\u015filerin al\u0131\u015fveri\u015f yapma oranlar\u0131n\u0131 artt\u0131rman\u0131za d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131z\u0131 artt\u0131rman\u0131z anlam\u0131na da gelmektedir. D\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rman\u0131z pek \u00e7ok farkl\u0131 yolla artt\u0131rman\u0131z m\u00fcmk\u00fcnd\u00fcr. Bu yollardan birisi de yukar\u0131da bahsetti\u011fimiz gibi pazarlama hunisi arac\u0131d\u0131r.<\/p>\n\n\n\n<p>TOFU-MOFU-BOFU kelimeleri ise \u0130ngilizce kelimelerin k\u0131saltmalar\u0131d\u0131r. Anlamlar\u0131 ise huninin \u00fcst orta ve alt k\u0131s\u0131mlar\u0131d\u0131r. Genel pazarlaman\u0131n temel unsurlar\u0131n\u0131 olu\u015ftururlar. Gelin bu kavramlar\u0131n ne anlama geldiklerine tek tek bakal\u0131m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">TOFU (Top of the Funnel) &#8211; Ke\u015fif ve \u0130lk Bulu\u015fma<\/h3>\n\n\n\n<p>D\u00f6n\u00fc\u015f\u00fcm hunisinin en \u00fcst ve en geni\u015f k\u0131sm\u0131n\u0131 ifade etme amac\u0131yla kullan\u0131l\u0131r. Bu k\u0131s\u0131mdaki ki\u015filer olu\u015fan ihtiya\u00e7lar\u0131 neticesinde al\u0131\u015fveri\u015f yapmak isteyen ki\u015filerdir. Satt\u0131\u011f\u0131n\u0131z \u00fcr\u00fcn\u00fcn hangi ihtiyac\u0131 giderece\u011fini d\u00fc\u015f\u00fcn\u00fcn ve potansiyel m\u00fc\u015fterilerinizin aramalar\u0131nda kar\u015f\u0131lar\u0131na \u00e7\u0131kacak anahtar kelimeleri i\u00e7eren i\u00e7erikler olu\u015fturun.<\/p>\n\n\n\n<ul>\n<li>\u00d6rne\u011fin; telefon k\u0131l\u0131f\u0131 sat\u0131yorsan\u0131z \u201ctelefonum k\u0131r\u0131ld\u0131, ne yapmal\u0131y\u0131m\u201d ba\u015fl\u0131kl\u0131 bir i\u00e7erik olu\u015fturabilirsiz.<\/li>\n<\/ul>\n\n\n\n<p>Ya da potansiyel m\u00fc\u015fterilerinizin kar\u015f\u0131s\u0131na reklam ve tan\u0131t\u0131mlar arac\u0131l\u0131\u011f\u0131 ile \u00e7\u0131kars\u0131n\u0131z. <strong>TOFU<\/strong>,<strong> m\u00fc\u015fteri ile temas etti\u011finiz<\/strong>,<strong> m\u00fc\u015fterinin sitenize girdi\u011fi ilk an\u0131 tan\u0131mlar<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">MOFU (Middle of the Funnel) &#8211; Ara\u015ft\u0131rma S\u00fcreci<\/h3>\n\n\n\n<p>Huninin orta k\u0131sm\u0131n\u0131n ifadesinde kullan\u0131lmaktad\u0131r. Bu a\u015famaya gelindi\u011finde potansiyel m\u00fc\u015fteriler \u00fcr\u00fcnlerinizi almak istedi\u011fini bilirler. Onlara ihtiya\u00e7lar\u0131 vard\u0131r. Ancak bu noktada <a href=\"https:\/\/eticaretyardim.com\/musteriyi-ikna-etmenin-yollari-satislarinizi-arttirin\/\" target=\"_blank\" rel=\"noreferrer noopener\">ikna edici<\/a> olman\u0131z gerekmektedir. Bu a\u015famaya gelen m\u00fc\u015fteriler mutlaka farkl\u0131 se\u00e7enekleri de kontrol etmek isterler. Siteden ayr\u0131lmalar\u0131na izin vermemelisiniz.<\/p>\n\n\n\n<ul>\n<li>\u00d6rne\u011fin indirim, kampanya gibi <strong>pop-up duyurular\u0131<\/strong> kullanabilirsiniz. M\u00fc\u015fterinizin ihtiya\u00e7lar\u0131na y\u00f6nelik \u00fcr\u00fcnleri kar\u015f\u0131s\u0131na \u00e7\u0131karabilirsiniz. Bu y\u00f6ntemlerle sitenize giren ki\u015fileri sonuca g\u00f6t\u00fcrebilirsiniz.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">BOFU (Bottom of the Funnel) &#8211; Sat\u0131n Al\u0131m<\/h3>\n\n\n\n<p>Bu k\u0131s\u0131m ise huninin alt k\u0131sm\u0131d\u0131r. Di\u011fer se\u00e7enekleri de kontrol eden ancak sundu\u011funuz \u00fcr\u00fcn ya da hizmet i\u00e7in sizi tercih eden m\u00fc\u015fterileri ifade eder. Bu a\u015famada m\u00fc\u015fterinin sadakatini kazanmak i\u00e7in <strong>g\u00fcven vermek<\/strong> \u00e7ok \u00f6nemlidir. Yukar\u0131da da bahsetti\u011fimiz gibi sat\u0131n al\u0131m sayfas\u0131nda mutlaka ileti\u015fim bilgilerinizin olmas\u0131 gerekir.<\/p>\n\n\n\n<p>Sadakat nas\u0131l artt\u0131l\u0131r merak ediyorsan\u0131z <a href=\"https:\/\/eticaretyardim.com\/love-brand-nedir-nasil-lovemark-olunur\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Love Brand<\/em> olma ipu\u00e7lar\u0131<\/a> payla\u015ft\u0131\u011f\u0131m\u0131z yaz\u0131ya g\u00f6z atabilirsiniz.<\/p>\n\n\n\n<p><strong>Sonu\u00e7 olarak<\/strong> pazarlama hunisi, markan\u0131z\u0131n bilinir olmas\u0131na ve sat\u0131\u015flar\u0131n\u0131z\u0131n artmas\u0131na yard\u0131mc\u0131 bir olan bir ara\u00e7t\u0131r. M\u00fc\u015fterilerinizin sitenizde ne yapt\u0131klar\u0131na dair veriler sunar. E\u011fer verileri do\u011fru analiz ederseniz markan\u0131z\u0131 b\u00fcy\u00fctebilirsiniz. Bunun sonucunda sat\u0131\u015flar\u0131n\u0131z\u0131 da artt\u0131rm\u0131\u015f olursunuz. Akl\u0131n\u0131za tak\u0131lan bir \u015fey varsa yorumlarda bulu\u015fal\u0131m!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-ticaret sekt\u00f6r\u00fcne girdi\u011finizde kar\u015f\u0131n\u0131za pazarlama ile ilgili pek \u00e7ok kavram \u00e7\u0131kacakt\u0131r. Sonu\u00e7ta firman\u0131z\u0131n kitlelere ula\u015fmas\u0131 ve tercih edilebilir hale gelmesi i\u00e7in \u00e7e\u015fitli pazarlama faaliyetlerine y\u00f6nelmeniz &#8230; <a title=\"Pazarlama Hunisi (Marketing Funnel) Nedir, Nas\u0131l Olu\u015fturulur?\" class=\"read-more\" href=\"https:\/\/eticaretyardim.com\/pazarlama-hunisi-marketing-funnel-nedir-nasil-olusturulur\/\" aria-label=\"More on Pazarlama Hunisi (Marketing Funnel) Nedir, Nas\u0131l Olu\u015fturulur?\">Devam\u0131n\u0131 Oku<\/a><\/p>\n","protected":false},"author":5,"featured_media":6220,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-Ticaret Pazarlama Hunisi (Marketing Funnel) Nedir, Nas\u0131l Olu\u015fturulur?<\/title>\n<meta name=\"description\" content=\"Pazarlama hunisi (marketing 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