{"id":6250,"date":"2022-09-13T15:29:28","date_gmt":"2022-09-13T12:29:28","guid":{"rendered":"https:\/\/eticaretyardim.com\/?p=6250"},"modified":"2022-09-13T15:29:28","modified_gmt":"2022-09-13T12:29:28","slug":"turkiyede-e-ticaret-istatistikleri-ve-raporlari-guncel","status":"publish","type":"post","link":"https:\/\/eticaretyardim.com\/turkiyede-e-ticaret-istatistikleri-ve-raporlari-guncel\/","title":{"rendered":"T\u00fcrkiye\u2019de E-Ticaret \u0130statistikleri ve Raporlar\u0131 [2022 G\u00fcncel]"},"content":{"rendered":"\n<p><em>\u201cT\u00fcrkiye\u2019de ve d\u00fcnyada e-ticaret b\u00fcy\u00fcyor!\u201d<\/em><\/p>\n\n\n\n<p>Bu c\u00fcmleyi kurmak i\u00e7in e-ticarete \u00e7ok hakim olmaya, istatistiklere bakmaya ya da raporlar okumaya tabii ki gerek yok. Muhtemelen \u00e7evresindeki al\u0131\u015fkanl\u0131klar\u0131 takip eden herkes \u00f6zellikle de pandemi d\u00f6neminde bu ve benzeri c\u00fcmleleri kurdu.<\/p>\n\n\n\n<p>Biz de <strong>T\u00fcrkiye&#8217;de e-ticaret istatistikleri ve raporlardan \u00e7\u0131kard\u0131\u011f\u0131m\u0131z verilerle<\/strong> e-ticaretin \u00fclkemizdeki b\u00fcy\u00fcmesini mercek alt\u0131na alaca\u011f\u0131z.<\/p>\n\n\n\n<p>Yaz\u0131m\u0131zda T\u00fcrkiye\u2019deki en g\u00fcncel e-ticaret istatistiklerini payla\u015faca\u011f\u0131z. G\u00fcncel payla\u015f\u0131lan veriler 2021 y\u0131l\u0131na ait oldu\u011fu i\u00e7in yaz\u0131m\u0131z 2021 y\u0131l\u0131 \u00fczerinden istatistikleri a\u00e7\u0131klayacak. 2022 y\u0131l\u0131 bitti\u011finde de yaz\u0131m\u0131z\u0131 son verilerle tekrar g\u00fcncelleyece\u011fiz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>T\u00fcrkiye\u2019deki Toplam E-Ticaret Harcamas\u0131 ve Adedi<\/strong><\/h2>\n\n\n\n<p>E-ticaret istatistikleri ad\u0131na en temel konu tabii ki yap\u0131lan toplam harcamalar ve sipari\u015f say\u0131lar\u0131. Biz de yaz\u0131m\u0131zda bu istatistiklerle ba\u015flayal\u0131m.<\/p>\n\n\n\n<ul><li>T\u00fcrkiye\u2019de e-ticaret harcamalar\u0131 y\u0131ldan y\u0131la artmaya devam ediyor. 2021 y\u0131l\u0131nda bir \u00f6nceki y\u0131la g\u00f6re <strong>%69\u2019luk y\u00fckseli\u015fle toplam e-ticaret harcamas\u0131 381.5 milyar TL<\/strong> oldu.<\/li><li>Perakende e-ticaret hacmi ise 234 milyar TL olarak ger\u00e7ekle\u015fti.<\/li><li>Bu say\u0131larla birlikte 2021 y\u0131l\u0131nda e-ticaretin gayrisafi yurt i\u00e7i has\u0131la i\u00e7indeki pay\u0131 bir \u00f6nceki y\u0131la g\u00f6re <strong>%24 artarak %5,1<\/strong> oldu.<\/li><li>Toplam e-ticaret sipari\u015f adedi ise 2021 y\u0131l\u0131nda 3 milyar 347 milyon adet oldu. 2020 y\u0131l\u0131nda toplam sipari\u015f say\u0131s\u0131 2 milyar 297 milyondu. Yani sipari\u015f say\u0131s\u0131ndaki <strong>y\u0131ll\u0131k art\u0131\u015f %46<\/strong> oldu.<\/li><li>18-70 ya\u015f aras\u0131 n\u00fcfusa oranlad\u0131\u011f\u0131m\u0131zda 2021 y\u0131l\u0131nda T\u00fcrkiye\u2019de <strong>ki\u015fi ba\u015f\u0131na 4749 TL<\/strong> e-ticaret harcamas\u0131 yap\u0131ld\u0131. 2020 y\u0131l\u0131nda ki\u015fi ba\u015f\u0131 e-ticaret harcamas\u0131 2808 TL olmu\u015ftu. Burada da <strong>y\u00fczde 69\u2019luk bir art\u0131\u015f<\/strong> ger\u00e7ekle\u015fmi\u015f oldu.<\/li><\/ul>\n\n\n\n<p><strong>Yorum:<\/strong> T\u00fcrkiye\u2019deki enflasyonist ortam\u0131n da etkisiyle toplam yap\u0131lan harcama, sipari\u015f adedinden \u00e7ok daha y\u00fcksek bir art\u0131\u015f g\u00f6sterdi. Bunun bir di\u011fer sebebi de vatanda\u015flar\u0131n e-ticarete olan g\u00fcveninin artmas\u0131 olabilir. G\u00fcven artt\u0131k\u00e7a daha y\u00fcksek bedellere sahip \u00fcr\u00fcnleri de \u00e7evrim i\u00e7i olarak sipari\u015f etmi\u015f olabilirler.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>T\u00fcrkiye\u2019de E-Ticaret Harcamalar\u0131n\u0131n \u0130llere G\u00f6re Da\u011f\u0131l\u0131m\u0131<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/09\/e-ticaretin-sehirlere-dagilimi-grafik-1024x576.jpg\" alt=\"e ticaretin sehirlere dagilimi grafik\" class=\"wp-image-6272\" srcset=\"https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/09\/e-ticaretin-sehirlere-dagilimi-grafik-1024x576.jpg 1024w, https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/09\/e-ticaretin-sehirlere-dagilimi-grafik-300x169.jpg 300w, https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/09\/e-ticaretin-sehirlere-dagilimi-grafik-768x432.jpg 768w, https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/09\/e-ticaretin-sehirlere-dagilimi-grafik-1536x864.jpg 1536w, https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/09\/e-ticaretin-sehirlere-dagilimi-grafik.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>T\u00fcrkiye&#8217;de e-ticaret istatistikleri ad\u0131na \u015fa\u015f\u0131rt\u0131c\u0131 bir detay da illere g\u00f6re bak\u0131ld\u0131\u011f\u0131nda e-ticaretin olduk\u00e7a dar bir alanda s\u0131k\u0131\u015fm\u0131\u015f olmas\u0131d\u0131r.<\/p>\n\n\n\n<p>T\u00fcrkiye\u2019de a\u00e7\u0131k ara en \u00e7ok e-ticaret harcamas\u0131 yap\u0131lan il \u0130stanbul. Bu s\u00fcrpriz bir istatistik gibi g\u00f6z\u00fckmese de bunun tek nedeni y\u00fcksek n\u00fcfus de\u011fil. Ki\u015fi ba\u015f\u0131na da en y\u00fcksek harcama a\u00e7\u0131k ara \u0130stanbul\u2019da.<\/p>\n\n\n\n<ul><li>2021 y\u0131l\u0131nda \u0130stanbul\u2019da ki\u015fi ba\u015f\u0131na d\u00fc\u015fen e-ticaret harcamas\u0131 6.324 TL,<\/li><li>Ankara\u2019da 3.795 TL,<\/li><li>\u0130zmir\u2019de ise 3.400 TL.<\/li><li>Kocaeli, Antalya ve Bursa da ki\u015fi ba\u015f\u0131 harcama anlam\u0131nda en b\u00fcy\u00fck 3 ilimizin hemen arkas\u0131ndan gelen di\u011fer \u015fehirler.<\/li><\/ul>\n\n\n\n<p>Toplam harcamaya bakt\u0131\u011f\u0131m\u0131zda ise T\u00fcrkiye\u2019deki toplam e-ticaret harcamalar\u0131n\u0131n <strong>y\u00fczde %37\u2019si \u0130stanbul\u2019da<\/strong> ger\u00e7ekle\u015fti. \u0130stanbul\u2019u %9 ile Ankara, ve %6 ile \u0130zmir takip ediyor. Yakla\u015f\u0131k %3,6 oran\u0131 ile Bursa ve Antalya, %2,5 oran\u0131 ile Kocaeli, yakla\u015f\u0131k %1,9 oran\u0131 ile Adana, Konya, Mersin ve Gaziantep de en \u00e7ok harcama yap\u0131lan ilk 10 \u015fehri tamaml\u0131yor.<\/p>\n\n\n\n<p>\u0130stanbul &#8211; Ankara &#8211; \u0130zmir\u2019deki toplam e-ticaret harcamalar\u0131n\u0131n di\u011fer illere oran\u0131 2020 y\u0131l\u0131nda %72\u2019ydi. 2021 y\u0131l\u0131nda bu oran %68\u2019e d\u00fc\u015ft\u00fc. Yani di\u011fer illerimizde de e-ticaretin b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc g\u00f6r\u00fcyoruz.<\/p>\n\n\n\n<p><strong>Yorum:<\/strong> \u0130llere g\u00f6re ger\u00e7ekle\u015fen bu tablonun bir \u00f6nemi de e-ticaret i\u015fletmelerinin kargo konusunda nas\u0131l davranacaklar\u0131n\u0131 belirlemeleri. Sat\u0131\u015flar\u0131n\u0131z\u0131n b\u00fcy\u00fck b\u00f6l\u00fcm\u00fc \u0130stanbul\u2019dan gelece\u011fi i\u00e7in kargo konusunda avantaj sa\u011flamak ad\u0131na deponuzun \u0130stanbul\u2019da olmas\u0131 size h\u0131z kazand\u0131racakt\u0131r.<\/p>\n\n\n\n<p>Sat\u0131\u015f yapaca\u011f\u0131n\u0131z \u00fcr\u00fcn tipine g\u00f6re m\u00fc\u015fterileriniz i\u00e7in h\u0131zl\u0131 kargo se\u00e7ene\u011fi \u00f6nemliyse \u0130stanbul i\u00e7inde kurye se\u00e7ece\u011fini de d\u00fc\u015f\u00fcnebilirsiniz.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>T\u00fcrkiye\u2019deki E-Ticaret \u0130\u015fletmelerinin Say\u0131s\u0131<\/strong><\/h2>\n\n\n\n<p>T\u00fcrkiye\u2019de 2021 y\u0131l\u0131nda e-ticaret yapan <strong>484.347 i\u015fletme<\/strong> bulunuyor. Bu i\u015fletmelerin 472.604\u2019\u00fc sat\u0131\u015flar\u0131n\u0131 pazar yerleri \u00fczerinden ger\u00e7ekle\u015ftirirken yaln\u0131zca 26.442 ETB\u0130S\u2019e kay\u0131tl\u0131 hizmet sa\u011flay\u0131c\u0131 olarak \u00e7al\u0131\u015f\u0131yor.&nbsp;<\/p>\n\n\n\n<p>Yemek sekt\u00f6r\u00fcnde faaliyet veren \u015firketleri \u00e7\u0131kard\u0131\u011f\u0131m\u0131zda ise toplam say\u0131 435.055 oluyor.&nbsp;<\/p>\n\n\n\n<p>Yaln\u0131zca 14.669 i\u015fletme 2021 itibariyle hem kendi sitesi \u00fczerinden hem de pazar yerleri \u00fczerinden sat\u0131\u015f yap\u0131yor. Yani toplam e-ticaret i\u015fletme say\u0131s\u0131n\u0131n yaln\u0131zca %3\u2019\u00fc hem kendi web sitesi hem de pazar yeri \u00fczerinden sat\u0131\u015f yap\u0131yor.<\/p>\n\n\n\n<p>2021 y\u0131l\u0131nda<strong> e-ticareti ilk defa yapan \u015firket say\u0131s\u0131 ise 162.051<\/strong>.<\/p>\n\n\n\n<p>\u0130\u015fletmelerin y\u00fczde %74\u2019\u00fc yaln\u0131zca 1 pazar yerinde sat\u0131\u015f yap\u0131yor. %12\u2019si 2 pazar yerini tercih ediyor. 3 ve 4 pazaryerini kullananlar\u0131n oran\u0131 ise s\u0131ras\u0131yla %6 ve %3.<\/p>\n\n\n\n<p><strong>Yorum: <\/strong>E-ticaret yapan i\u015fletme say\u0131s\u0131 olduk\u00e7a y\u00fcksek olmas\u0131na ra\u011fmen hem kendi web sitesi hem de pazar yerleri \u00fczerinden sat\u0131\u015f yapan i\u015fletmelerin say\u0131s\u0131 olduk\u00e7a d\u00fc\u015f\u00fck. Bu sizin de fark yaratman\u0131z\u0131 sa\u011flayacak form\u00fcl olabilir. Bu konuda <a href=\"https:\/\/eticaretyardim.com\/e-ticaret-sitesi-kurmak-maliyet-firmalar-ve-surecler\/\" target=\"_blank\" rel=\"noreferrer noopener\">e-ticaret sitesi kurmak<\/a> yaz\u0131m\u0131z\u0131 inceleyebilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ortalama Sepet Tutar\u0131<\/strong> E-Ticaret \u0130statistikleri<\/h2>\n\n\n\n<p>2021 y\u0131l\u0131nda T\u00fcrkiye\u2019de e-ticarette ortalama sepet tutar\u0131 110 TL\u2019dir. En y\u00fcksek sepet tutar\u0131 ortalamas\u0131 182 TL ile kartl\u0131 i\u015flemlerle yap\u0131lan al\u0131\u015fveri\u015flerde ger\u00e7ekle\u015fmi\u015ftir. Kap\u0131da \u00f6deme ile yap\u0131lan al\u0131\u015fveri\u015fler 65 TL ile en d\u00fc\u015f\u00fck sepet tutar\u0131 ortalamas\u0131na sahiptir.<\/p>\n\n\n\n<p>Sekt\u00f6rlere g\u00f6re de ortalama sepet tutar\u0131 b\u00fcy\u00fck farkl\u0131l\u0131klar g\u00f6steriyor.<\/p>\n\n\n\n<ul><li>En y\u00fcksek sepet tutar\u0131 ortalamalar\u0131; 3621 TL ortalama ile&nbsp; konaklama ve 1202 TL ortalama ile havayollar\u0131 kategorilerinde ger\u00e7ekle\u015fiyor.<\/li><li>Takip eden di\u011fer sekt\u00f6rlere bakt\u0131\u011f\u0131m\u0131zda giyim, ayakkab\u0131 ve aksesuar sekt\u00f6r\u00fcnde 281 TL ve elektronikte 186 TL\u2019lik paket ortalamalar\u0131n\u0131 g\u00f6r\u00fcyoruz.<\/li><li>En d\u00fc\u015f\u00fck paket tutar\u0131 ortalamas\u0131 ise 54 TL ile yemek sekt\u00f6r\u00fcnde.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Sekt\u00f6rlere G\u00f6re E-Ticaret Harcamalar\u0131<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/09\/e-ticaretin-sektorlere-dagilimi-grafik-1024x576.jpg\" alt=\"e ticaretin sektorlere dagilimi grafik\" class=\"wp-image-6269\" srcset=\"https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/09\/e-ticaretin-sektorlere-dagilimi-grafik-1024x576.jpg 1024w, https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/09\/e-ticaretin-sektorlere-dagilimi-grafik-300x169.jpg 300w, https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/09\/e-ticaretin-sektorlere-dagilimi-grafik-768x432.jpg 768w, https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/09\/e-ticaretin-sektorlere-dagilimi-grafik-1536x864.jpg 1536w, https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/09\/e-ticaretin-sektorlere-dagilimi-grafik.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul><li>2021 y\u0131l\u0131nda sekt\u00f6rlere g\u00f6re yap\u0131lan toplam e-ticaret harcamalar\u0131na bakt\u0131\u011f\u0131m\u0131zda beyaz e\u015fya ve k\u00fc\u00e7\u00fck ev aletleri<strong> 52,9 milyar TL ile zirvede<\/strong> yer al\u0131yor.<\/li><li>Onu giyim aksesuar ve ayakkab\u0131 sekt\u00f6r\u00fc 24.2 milyar TL ile takip ediyor.<\/li><li>En y\u00fcksek hacme sahip 3. sekt\u00f6r ise 21.4 milyar TL hacimle elektronik sekt\u00f6r\u00fc.<\/li><li>Havayollar\u0131 18,3 Milyar TL, yemek 14,5 Milyar TL, g\u0131da ve s\u00fcpermarket 14 Milyar TL ile di\u011fer dikkat \u00e7eken sekt\u00f6rler aras\u0131nda.<\/li><\/ul>\n\n\n\n<p>2020 y\u0131l\u0131na g\u00f6re sekt\u00f6rel bazl\u0131 e-ticaret harcamalar\u0131ndaki art\u0131\u015flara bak\u0131ld\u0131\u011f\u0131nda %175 art\u0131\u015fla konaklama (3,71 milyar TL), %162 art\u0131\u015fla g\u0131da ve s\u00fcpermarket (13,9 milyar TL), %113 art\u0131\u015fla seyahat, ta\u015f\u0131mac\u0131l\u0131k ve depolama (10,6 milyar TL) \u00f6ne \u00e7\u0131k\u0131yor. <\/p>\n\n\n\n<p>Ard\u0131ndan gelen di\u011fer sekt\u00f6rler ise%98 art\u0131\u015fla havayollar\u0131 sekt\u00f6r\u00fc (18,2 milyar TL), %78 art\u0131\u015fla yemek (14,5 milyar TL), %73 art\u0131\u015fla beyaz e\u015fya ve k\u00fc\u00e7\u00fck ev aletleri (52,9 milyar TL). <\/p>\n\n\n\n<p>Y\u0131ll\u0131k %69&#8217;luk toplam harcama ortalamas\u0131ndan daha az art\u0131\u015f g\u00f6steren sekt\u00f6rler ise %59 art\u0131\u015fla elektronik (21,36 milyar TL), %25 art\u0131\u015fla giyim, ayakkab\u0131 ve aksesuar (24,2 milyar TL) sekt\u00f6r\u00fc olmu\u015ftur.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>T\u00fcrkiye\u2019de E-Ticaret \u00d6deme Y\u00f6ntemleri<\/strong><\/h2>\n\n\n\n<p>2021 y\u0131l\u0131nda \u00f6deme y\u00f6ntemleri baz\u0131nda toplam e-ticaret hacminin %60\u2019\u0131n\u0131 227 milyar TL ile <strong>kartl\u0131 i\u015flemler<\/strong> olu\u015ftururken , %3\u2019\u00fcn\u00fc 11 milyar TL ile <strong>kap\u0131da \u00f6deme<\/strong>, %37\u2019sini 144 milyar TL ile <strong>havale\/EFT<\/strong> \u00f6demeleri olu\u015fturmaktad\u0131r.<\/p>\n\n\n\n<p>Harcamalar\u0131n %86\u2019s\u0131 pe\u015fin \u00f6deme ile yap\u0131l\u0131rken %14 taksitli olarak \u00f6deme yapmaktad\u0131r.&nbsp; Sekt\u00f6rlere g\u00f6re yap\u0131lan taksitli harcamalarda ise zirvede ev ve dekorasyon kategorisi yer al\u0131yor. Ev ve dekorasyonda %70, beyaz e\u015fyada %32, elektronikte %26, giyimde %27, seyahatte %14, konaklamada %17, havayollar\u0131nda %11, kitap ve dergide ise %8 oran\u0131nda <strong>taksitli i\u015flemle al\u0131\u015fveri\u015f yap\u0131l\u0131yor<\/strong>.<\/p>\n\n\n\n<p><strong>Yorum: <\/strong>Kartl\u0131 \u00f6demelerin a\u011f\u0131rl\u0131\u011f\u0131n\u0131n y\u00fcksek olu\u015fu e-ticaret i\u015fletmelerinin e\u011fer kendi siteleri \u00fczerinden hizmet veriyorlarsa mutlaka <a href=\"https:\/\/eticaretyardim.com\/en-iyi-sanal-pos-firmalari\/\">sanal pos firmalar\u0131 <\/a>ile \u00e7al\u0131\u015fmas\u0131 gerekti\u011fini kan\u0131tl\u0131yor. E\u011fer taksitli \u00f6demelerin yo\u011funlu\u011funun y\u00fcksek oldu\u011fu bir sekt\u00f6rde \u00e7al\u0131\u015f\u0131yorsan\u0131z m\u00fc\u015fterilerinize taksit imkan\u0131 vermeniz de sat\u0131\u015fa d\u00f6n\u00fc\u015f\u00fcm y\u00fczdelerinizi artt\u0131racakt\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>E-Ticarete Dair T\u00fcrkiye\u2019deki Di\u011fer \u0130statistikler<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/09\/e-ticaretin-gunlere-dagilimi-grafik-1024x576.jpg\" alt=\"e ticaretin gunlere dagilimi grafik\" class=\"wp-image-6268\" srcset=\"https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/09\/e-ticaretin-gunlere-dagilimi-grafik-1024x576.jpg 1024w, https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/09\/e-ticaretin-gunlere-dagilimi-grafik-300x169.jpg 300w, https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/09\/e-ticaretin-gunlere-dagilimi-grafik-768x432.jpg 768w, https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/09\/e-ticaretin-gunlere-dagilimi-grafik-1536x864.jpg 1536w, https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/09\/e-ticaretin-gunlere-dagilimi-grafik.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>T\u00fcrkiye&#8217;deki e-ticaret istatistikleri yukar\u0131da bahsettiklerimizle s\u0131n\u0131rl\u0131 de\u011fil. K\u0131sa k\u0131sa \u00fcst\u00fcnden ge\u00e7ebilece\u011fimiz baz\u0131 maddeleri de burada listeledik.<\/p>\n\n\n\n<ul><li>T\u00fcrkiye\u2019de toplam site ziyaretlerinin e-ticarete <strong>d\u00f6n\u00fc\u015f\u00fcm oran\u0131 %2.1<\/strong>\u2019dir.<\/li><li>2021 y\u0131l\u0131nda t\u00fcm g\u00f6nderiler i\u00e7erisinde <strong>e-ticaret g\u00f6nderilerinin oran\u0131 %58<\/strong>\u2019dir.<\/li><li>G\u00fcnlere g\u00f6re incelendi\u011finde T\u00fcrkiye\u2019de %16.6 ile<strong> en \u00e7ok e-ticaret al\u0131\u015fveri\u015fi yap\u0131lan g\u00fcn cuma<\/strong> olurken en az e-ticaret al\u0131\u015fveri\u015fi yap\u0131lan g\u00fcn ise %9.1 ile cumartesi olmu\u015ftur.<\/li><li>Arac\u0131 hizmet sa\u011flay\u0131c\u0131lar \u00fczerinden yap\u0131lan al\u0131\u015fveri\u015flerin <strong>%52\u2019si erkekler<\/strong>,<strong> %48\u2019i kad\u0131nlar<\/strong> taraf\u0131ndan yap\u0131lm\u0131\u015ft\u0131r.<\/li><li>Arac\u0131 hizmet sa\u011flay\u0131c\u0131lardan yap\u0131lan e-ticaret al\u0131\u015fveri\u015flerinin<strong> %70\u2019i mobil uygulamalar<\/strong> arac\u0131l\u0131\u011f\u0131yla ger\u00e7ekle\u015ftirilmi\u015f %25\u2019i web, %5\u2019i ise mobil web siteleri \u00fczerinden yap\u0131lm\u0131\u015ft\u0131r.<\/li><\/ul>\n\n\n\n<p>Yap\u0131lan toplam e-ticaret harcamalar\u0131n\u0131n %92\u2019si T\u00fcrkiye\u2019deki m\u00fc\u015fteriler taraf\u0131ndan T\u00fcrkiye\u2019deki web siteleri \u00fczerinden yap\u0131lan al\u0131\u015fveri\u015fleri kapsar. %4\u2019\u00fc T\u00fcrkiye\u2019deki m\u00fc\u015fterilerin yurt d\u0131\u015f\u0131 web sitelerinden yapt\u0131\u011f\u0131 harcamalar\u0131 kalan %4 ise yurt d\u0131\u015f\u0131ndaki m\u00fc\u015fterilerin T\u00fcrkiye\u2019deki e-ticaret i\u015fletmelerinden yapt\u0131\u011f\u0131 al\u0131\u015fveri\u015fleri kapsamaktad\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>T\u00fcrkiye\u2019de E-Ticaret \u0130statistikleri ve Raporlar\u0131 Nas\u0131l Bulunur?<\/strong><\/h2>\n\n\n\n<p>Ticaret Bakanl\u0131\u011f\u0131 taraf\u0131ndan kurulan <a href=\"http:\/\/eticaret.gov.tr\" target=\"_blank\" rel=\"noreferrer noopener\">eticaret.gov.tr<\/a> adresi \u00fczerinden T\u00fcrkiye\u2019deki y\u0131ll\u0131k e-ticaret raporlar\u0131na ve yap\u0131lan harcamalara dair detayl\u0131 bilgilere ula\u015f\u0131labilir. Bu yaz\u0131daki veriler de Ticaret Bakanl\u0131\u011f\u0131 taraf\u0131ndan bu web sitesinde sunulan bilgilerden derlenmi\u015ftir.<\/p>\n\n\n\n<p>T\u00fcrkiye haricinde Avrupa\u2019daki e-ticaret verileri hakk\u0131ndaki istatistiklere de bu sitedeki haberler b\u00f6l\u00fcm\u00fcnden eri\u015fmek m\u00fcmk\u00fcn.&nbsp;<\/p>\n\n\n\n<p>E-ticaret sitesi kurmak i\u00e7in arac\u0131 olan Ideasoft gibi web siteleri de kendilerini kullanan i\u015fletmelere dair verileri zaman zaman payla\u015f\u0131rlar. Ideasoft\u2019un sekt\u00f6rlere g\u00f6re sat\u0131c\u0131lar\u0131n\u0131n yapt\u0131\u011f\u0131 toplam sat\u0131\u015flar\u0131 g\u00f6rebilece\u011finiz bir sayfas\u0131 da bulunmaktad\u0131r.<\/p>\n\n\n\n<p>E-ticarete at\u0131lmak isteyenler i\u00e7in ilk \u00f6nerimiz kendi sekt\u00f6rlerindeki rakipleri incelemeleri, T\u00fcrkiye&#8217;deki e-ticaret istatistiklerine g\u00f6z atmalar\u0131 ve detayl\u0131 bir <a href=\"https:\/\/eticaretyardim.com\/pazar-arastirmasi-nedir-nasil-yapilir\/\" target=\"_blank\" rel=\"noreferrer noopener\">pazar ara\u015ft\u0131rmas\u0131<\/a> yapmalar\u0131d\u0131r. Y\u00fckselen e-ticaret r\u00fczgar\u0131yla k\u00e2rl\u0131 \u00e7\u0131kacak bir\u00e7ok \u015firket olmas\u0131n\u0131n yan\u0131nda bu s\u00fcre\u00e7te batan \u015firketler de olacakt\u0131r. Kazanan tarafta yer almak i\u00e7in veriye g\u00fcvenmeyi ihmal etmeyin.<\/p>\n\n\n\n<p>Akl\u0131n\u0131za tak\u0131lan sorular varsa bize yorum b\u0131rakabilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cT\u00fcrkiye\u2019de ve d\u00fcnyada e-ticaret b\u00fcy\u00fcyor!\u201d Bu c\u00fcmleyi kurmak i\u00e7in e-ticarete \u00e7ok hakim olmaya, istatistiklere bakmaya ya da raporlar okumaya tabii ki gerek yok. Muhtemelen \u00e7evresindeki &#8230; <a title=\"T\u00fcrkiye\u2019de E-Ticaret \u0130statistikleri ve Raporlar\u0131 [2022 G\u00fcncel]\" class=\"read-more\" href=\"https:\/\/eticaretyardim.com\/turkiyede-e-ticaret-istatistikleri-ve-raporlari-guncel\/\" aria-label=\"More on T\u00fcrkiye\u2019de E-Ticaret \u0130statistikleri ve Raporlar\u0131 [2022 G\u00fcncel]\">Devam\u0131n\u0131 Oku<\/a><\/p>\n","protected":false},"author":1,"featured_media":6251,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T\u00fcrkiye\u2019de E-Ticaret \u0130statistikleri ve Raporlar\u0131 [2022 G\u00fcncel]<\/title>\n<meta name=\"description\" content=\"T\u00fcrkiye&#039;de e-ticaret ne kadar y\u00fckseliyor, hangi sekt\u00f6rler bundan etkileniyor?T\u00fcrkiye&#039;deki en 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