{"id":6432,"date":"2022-10-28T15:42:14","date_gmt":"2022-10-28T12:42:14","guid":{"rendered":"https:\/\/eticaretyardim.com\/?p=6432"},"modified":"2022-11-10T12:35:02","modified_gmt":"2022-11-10T09:35:02","slug":"x-kusagi-ozellikleri-ve-x-kusagina-yonelik-pazarlama-taktikleri","status":"publish","type":"post","link":"https:\/\/eticaretyardim.com\/x-kusagi-ozellikleri-ve-x-kusagina-yonelik-pazarlama-taktikleri\/","title":{"rendered":"X Ku\u015fa\u011f\u0131 \u00d6zellikleri ve X Ku\u015fa\u011f\u0131na Y\u00f6nelik Pazarlama Taktikleri"},"content":{"rendered":"\n<p>G\u00fcn\u00fcm\u00fczde <a href=\"https:\/\/eticaretyardim.com\/z-kusagi-ozellikleri-ve-z-kusagina-yonelik-pazarlama-taktikleri\/\" target=\"_blank\" rel=\"noreferrer noopener\">Z ku\u015fa\u011f\u0131<\/a> ile ku\u015fak kavram\u0131 tekrar pop\u00fcler olsa da X ku\u015fa\u011f\u0131 ve Y ku\u015fa\u011f\u0131 da s\u0131k\u00e7a konu\u015fulmaya ba\u015flanm\u0131\u015ft\u0131r. Belli bir zamanda do\u011fan, ya\u015fayan ve belli al\u0131\u015fkanl\u0131klara sahip olan ki\u015fileri ifade etmek, s\u0131n\u0131fland\u0131rmak i\u00e7in kullan\u0131lan ku\u015fak kavram\u0131; son y\u0131llarda pazarlamac\u0131lar\u0131n da dikkatini \u00e7ekmi\u015f durumdad\u0131r.<\/p>\n\n\n\n<p>Ku\u015fak teorisyenleri belli bir zaman diliminde do\u011fan ki\u015filerin ortak bir sat\u0131n alma davran\u0131\u015f\u0131 g\u00f6sterdi\u011fini, farkl\u0131 d\u00f6nemlerde yap\u0131lan ara\u015ft\u0131rmalarla ortaya koymu\u015ftur. &nbsp;Ku\u015fak pazarlamas\u0131n\u0131n h\u0131zlanmas\u0131n\u0131 ve geli\u015fmesini sa\u011flayan bu ara\u015ft\u0131rmalar X ku\u015fa\u011f\u0131 ve sat\u0131n alma davran\u0131\u015flar\u0131 hakk\u0131nda da detayl\u0131 bilgiler sunmaktad\u0131r.<\/p>\n\n\n\n<p>Bu yaz\u0131m\u0131zda X jenerasyonu nedir sorusuna yan\u0131t verece\u011fiz. Ayr\u0131ca X ku\u015fa\u011f\u0131 \u00f6zelliklerinden ve X ku\u015fa\u011f\u0131 i\u00e7in pazarlama tekniklerinden bahsedece\u011fiz. \u00d6nce tarihlerle ba\u015flayal\u0131m.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">X Ku\u015fa\u011f\u0131 Kimleri Kaps\u0131yor?<\/h2>\n\n\n\n<p>Kendinden bir \u00f6nceki ku\u015fak olan Baby Boomers ile sonraki ku\u015fak olan <a href=\"https:\/\/eticaretyardim.com\/y-kusagi-ozellikleri-ve-y-kusagina-yonelik-pazarlama-taktikleri\/\" target=\"_blank\" rel=\"noreferrer noopener\">Y ku\u015fa\u011f\u0131<\/a> aras\u0131na s\u0131k\u0131\u015f\u0131p kalan X ku\u015fa\u011f\u0131 hangi y\u0131llar aras\u0131nda diye merak ediyor olabilirsiniz. Hemen cevaplayal\u0131m. X ku\u015fa\u011f\u0131 <strong>1965-1980 y\u0131llar\u0131 aras\u0131nda do\u011fan ki\u015fileri<\/strong> ifade etmek i\u00e7in kullan\u0131l\u0131r.<\/p>\n\n\n\n<p>T\u00dc\u0130K verilerine g\u00f6re 2019 y\u0131l\u0131nda yap\u0131lan n\u00fcfus say\u0131mlar\u0131nda \u00fclkemizde ya\u015fayan X ku\u015fa\u011f\u0131 say\u0131s\u0131 yakla\u015f\u0131k olarak <strong>22 milyon ki\u015fi<\/strong> \u00e7\u0131km\u0131\u015ft\u0131r. 2022 y\u0131l\u0131 itibariyle <strong>42-57 ya\u015f aral\u0131\u011f\u0131ndaki herkes<\/strong> X ku\u015fa\u011f\u0131na mensuptur.<\/p>\n\n\n\n<p>X ku\u015fa\u011f\u0131 <strong>bug\u00fcn\u00fcn patronlar\u0131<\/strong> olarak da an\u0131lmaktad\u0131r. Pek \u00e7ok \u00f6nemli konumda, y\u00f6neticilik pozisyonlar\u0131n\u0131n sahibi X ku\u015fa\u011f\u0131d\u0131r. Bu nedenle de e-ticaret sekt\u00f6r\u00fcndeki ki\u015filerin pazarlama faaliyetleri i\u00e7in olduk\u00e7a \u00f6nemli bir gruptur.<\/p>\n\n\n\n<p>Baz\u0131 kaynaklar X ku\u015fa\u011f\u0131n\u0131 \u201c<em>unutulmu\u015f nesil<\/em>\u201d, \u201c<em>sandvi\u00e7 nesil<\/em>\u201d, \u201c<em>yeni kay\u0131p nesil<\/em>\u201d olarak da tan\u0131mlamaktad\u0131r. Ancak az \u00f6nce de s\u00f6yledi\u011fimiz gibi geldi\u011fimiz noktada X ku\u015fa\u011f\u0131 gen\u00e7lik d\u00f6nemlerindeki ekonomik durumlardan \u00f6t\u00fcr\u00fc, evlerini, arabalar\u0131 alm\u0131\u015f olan nesildir.<\/p>\n\n\n\n<p>B\u00fcy\u00fck bir \u00e7o\u011funlu\u011fu iyi paralar kazanan ve kazanmaya da devam eden nesildir. \u00dcstelik bu ku\u015fakta \u00e7ocuk sahibi olma oran\u0131 da Y ve Z jenerasyonuna g\u00f6re daha fazlad\u0131r. Bu durum onlar\u0131 markalar\u0131n hedefindeki gruplar aras\u0131nda tutmaya devam etmektedir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">X Ku\u015fa\u011f\u0131 \u00d6zellikleri<\/h2>\n\n\n\n<p>Bug\u00fcn d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fczde \u00e7ok yak\u0131n bir tarih gibi gelse de X ku\u015fa\u011f\u0131n\u0131n do\u011fdu\u011fu d\u00f6nemde bug\u00fcn kulland\u0131\u011f\u0131m\u0131z teknolojik ayg\u0131nlar\u0131n neredeyse hi\u00e7biri yoktu. \u00c7ama\u015f\u0131rlar elle y\u0131kan\u0131yor, televizyon izlemek yerine radyo dinleniyordu.<\/p>\n\n\n\n<p>Bu nedenle X ku\u015fa\u011f\u0131n\u0131n ya\u015fanan teknolojik geli\u015fmelere mesafeli yakla\u015fmalar\u0131, anlamaya \u00e7al\u0131\u015fmadan reddetmeleri olduk\u00e7a anla\u015f\u0131l\u0131r bir durumdur. Bu durumu inkar etmek, yok saymak pazarlama faaliyetlerinizi haz\u0131rlarken yapabilece\u011finiz en b\u00fcy\u00fck hatalardan biridir.<\/p>\n\n\n\n<p>X ku\u015fa\u011f\u0131n\u0131n temel \u00f6zellikleri aras\u0131nda pek \u00e7ok <strong>sosyal ve maddi belirsizli\u011fin i\u00e7inde<\/strong> b\u00fcy\u00fcm\u00fc\u015f olmalar\u0131 da vard\u0131r. B\u00fcy\u00fck \u00e7o\u011funlu\u011funun ailesi i\u015fg\u00fcc\u00fcnde oldu\u011fundan erken ya\u015fta \u00e7al\u0131\u015fmaya ba\u015flam\u0131\u015flard\u0131r. Pek \u00e7ok uzman, bu ku\u015fa\u011f\u0131n sosyal olarak g\u00fcvensiz oldu\u011funu s\u00f6ylemektedir. Ayr\u0131ca \u00e7ok kat\u0131 geleneklere de kar\u015f\u0131 olduklar\u0131 pek \u00e7ok kez g\u00f6zlemlenmi\u015ftir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/10\/x-kusagi-ozellikleri-1024x576.jpg\" alt=\"x-kusagi-ozellikleri\" class=\"wp-image-6504\" srcset=\"https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/10\/x-kusagi-ozellikleri-1024x576.jpg 1024w, https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/10\/x-kusagi-ozellikleri-300x169.jpg 300w, https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/10\/x-kusagi-ozellikleri-768x432.jpg 768w, https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/10\/x-kusagi-ozellikleri.jpg 1250w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Genel anlam\u0131yla X ku\u015fa\u011f\u0131n\u0131n temel \u00f6zellikleri \u015fu \u015fekilde s\u0131ralanabilir.<\/p>\n\n\n\n<ul>\n<li>Sorgucu ki\u015filiktedirler.<\/li>\n\n\n\n<li>\u00c7o\u011fu zaman ak\u0131lc\u0131 kararlar verirler.<\/li>\n\n\n\n<li>Pesimist d\u00fc\u015f\u00fcncelere kar\u015f\u0131 yatk\u0131nl\u0131klar\u0131 vard\u0131r.<\/li>\n\n\n\n<li>G\u00fcn\u00fcm\u00fczde geldi\u011fimiz noktada teknolojiye uyum sa\u011flamak zorunda olduklar\u0131n\u0131n fark\u0131na varm\u0131\u015flard\u0131r.<\/li>\n\n\n\n<li>B\u00fcy\u00fck \u00e7o\u011funlu\u011fu i\u00e7e kapan\u0131kt\u0131r.<\/li>\n\n\n\n<li>Aileye ba\u011fl\u0131 yap\u0131da, toplumsal sorunlara \u00f6nem veren ki\u015filerdir.<\/li>\n\n\n\n<li>B\u00fct\u00e7e planlama konusunda iyidirler. B\u00fct\u00e7eyi a\u015facak al\u0131\u015fveri\u015flerden ka\u00e7\u0131n\u0131rlar.<\/li>\n\n\n\n<li>Uzun s\u00fcre ayn\u0131 i\u015f yerinde \u00e7al\u0131\u015f\u0131rlar, s\u0131k\u0131lmazlar. Rekabet\u00e7i ki\u015filikleri vard\u0131r.<\/li>\n\n\n\n<li>Sosyal medya kullan\u0131mlar\u0131 bir sonraki ku\u015fa\u011fa g\u00f6re zay\u0131f olsa da bir \u00f6nceki ku\u015faktan \u00e7ok daha iyidir.<\/li>\n\n\n\n<li>Yap\u0131lan baz\u0131 ara\u015ft\u0131rmalarda %90\u2019\u0131n\u0131n cep telefonu oldu\u011fu belirlenmi\u015ftir. Ayr\u0131ca %76\u2019s\u0131 sosyal medyay\u0131 aktif olarak kullanmaktad\u0131r.<\/li>\n\n\n\n<li>Ayr\u0131ca %46\u2019s\u0131 yerel i\u015fletmeleri her g\u00fcn internetten ara\u015ft\u0131rd\u0131klar\u0131n\u0131 s\u00f6ylemi\u015ftir.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">X Ku\u015fa\u011f\u0131n\u0131n Sat\u0131n Alma E\u011filimleri<\/h2>\n\n\n\n<p>Ku\u015faklar\u0131n sat\u0131n alma e\u011filimlerinin belirlenebildi\u011finden yukar\u0131da bahsetmi\u015ftik. G\u00fcn\u00fcm\u00fczde X ku\u015fa\u011f\u0131n\u0131n para harcama davran\u0131\u015flar\u0131 konusunda \u00e7ok fazla ara\u015ft\u0131rma olmasa da eldeki ara\u015ft\u0131rmalarla baz\u0131 sonu\u00e7lara varmak m\u00fcmk\u00fcnd\u00fcr.<\/p>\n\n\n\n<p>Gelin x ku\u015fa\u011f\u0131n\u0131n sat\u0131n alma davran\u0131\u015flar\u0131 neler birlikte inceleyelim.<\/p>\n\n\n\n<ul>\n<li>X ku\u015fa\u011f\u0131ndaki ki\u015filer karar alma ve geleneksel arama y\u00f6ntemleriyle sat\u0131n alma i\u015flemi ger\u00e7ekle\u015ftirirler. \u00dcr\u00fcn\u00fcn \u00f6zelliklerinin d\u0131\u015f\u0131nda <strong>neden gerekli oldu\u011funu<\/strong> ve hangi ihtiya\u00e7lar\u0131n\u0131 giderece\u011fini de s\u00f6zl\u00fc olarak duyma ihtiyac\u0131 hissederler. Pazarlama tekniklerini reddetme e\u011filimi g\u00f6sterirler.<\/li>\n\n\n\n<li>X ku\u015fa\u011f\u0131, di\u011fer ku\u015faklara k\u0131yasla, al\u0131\u015fveri\u015f yapma konusunda <strong>daha tutucu<\/strong> davran\u0131\u015flar g\u00f6sterir. B\u00fcy\u00fck \u00e7o\u011funlu\u011fu internetten al\u0131\u015fveri\u015f yapma konusunda uyum g\u00f6stermeye ba\u015flasa da bir k\u0131sm\u0131 h\u00e2l\u00e2 al\u0131\u015fveri\u015f i\u00e7in sadece <strong>fiziksel ma\u011fazalar\u0131<\/strong> tercih eder.<\/li>\n\n\n\n<li>G\u00f6steri\u015fli ve b\u00fcy\u00fck reklam kampanyalar\u0131ndan etkilenmezler. \u00dcr\u00fcn\u00fcn ne kadar i\u015flerine yarad\u0131\u011f\u0131n\u0131, ne kadar pratik oldu\u011funu ve <strong>performans\u0131n\u0131<\/strong> g\u00f6rmeyi tercih ederler.<\/li>\n\n\n\n<li>\u00c7o\u011funlukla \u00fcr\u00fcn kullan\u0131m\u0131na dair d\u00fcr\u00fcst a\u00e7\u0131klamalar\u0131 g\u00f6rmek isterler. Bu nedenle e-ticaret sitelerindeki yorumlar\u0131 en \u00e7ok X ku\u015fa\u011f\u0131 okumaktad\u0131r. Sat\u0131c\u0131n\u0131n s\u00f6ylediklerinse <strong>kullan\u0131c\u0131 deneyimine<\/strong> \u00f6nem verirler.<\/li>\n\n\n\n<li>X ku\u015fa\u011f\u0131ndaki ki\u015filer genellikle hayatlar\u0131n\u0131 kolayla\u015ft\u0131racak \u00fcr\u00fcnler i\u00e7in al\u0131\u015fveri\u015f yaparlar. Savurgan yap\u0131da olmasalar da zaman kazanmak ad\u0131na baz\u0131 <strong>pratik \u00fcr\u00fcnlere<\/strong> daha \u00e7ok ilgi g\u00f6sterirler.<\/li>\n\n\n\n<li>Her zaman <strong>kaliteyi<\/strong> \u00f6n planda tutarlar. Kaliteli oldu\u011funa inand\u0131klar\u0131 \u00fcr\u00fcnleri kolay kolay b\u0131rakmazlar.<\/li>\n\n\n\n<li>Yap\u0131lan baz\u0131 ara\u015ft\u0131rmalar X ku\u015fa\u011f\u0131n\u0131n en \u00e7ok <strong>konut<\/strong>, <strong>giyim<\/strong>, <strong>e\u011flence<\/strong> ve<strong> g\u0131da<\/strong> alanlar\u0131nda harcamalar yapt\u0131\u011f\u0131n\u0131 ortaya koymu\u015ftur.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">X Ku\u015fa\u011f\u0131 i\u00e7in E-Ticaret Pazarlama \u00d6nerileri<\/h2>\n\n\n\n<p>Yukar\u0131da da s\u00f6yledi\u011fimiz gibi X ku\u015fa\u011f\u0131n\u0131n b\u00fcy\u00fck bir b\u00f6l\u00fcm\u00fc internetten al\u0131\u015fveri\u015fe mesafeli yakla\u015fmaktad\u0131r. Yeti\u015ftikleri, b\u00fcy\u00fcd\u00fckleri d\u00f6nemden \u00f6t\u00fcr\u00fc bir \u00fcr\u00fcn\u00fc sat\u0131n almadan \u00f6nce g\u00f6rmek, dokunmak ihtiyac\u0131 hissederler.<\/p>\n\n\n\n<p>Ancak son y\u0131llarda X ku\u015fa\u011f\u0131 da e-ticaret konusunda esnemeye ve uyum sa\u011flamaya yava\u015f da olsa ba\u015flam\u0131\u015ft\u0131r. \u00d6ncelikle onlar\u0131 <strong><a href=\"https:\/\/eticaretyardim.com\/musteriyi-ikna-etmenin-yollari-satislarinizi-arttirin\/\" target=\"_blank\" rel=\"noreferrer noopener\">ikna etmeniz<\/a><\/strong> ve <strong>g\u00fcven vermeniz<\/strong> gerekir.  Gelin pazarlama \u00f6nerilerini birlikte inceleyelim.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Marka Ba\u011fl\u0131l\u0131\u011f\u0131 Olu\u015fturun<\/h3>\n\n\n\n<p>Yap\u0131lan ara\u015ft\u0131rmalar\u0131n b\u00fcy\u00fck bir \u00e7o\u011funlu\u011fu X ku\u015fa\u011f\u0131n\u0131n bir kez kullan\u0131p memnun kald\u0131\u011f\u0131 markalardan kolay kolay vazge\u00e7medi\u011fini ortaya \u00e7\u0131karm\u0131\u015ft\u0131r. Marka de\u011ferine \u00f6nem verirler ve i\u015flerine yarayan markalar\u0131 severler.<\/p>\n\n\n\n<p>Bu nedenle bu ku\u015fak \u00fczerinde etkili olmak, X ku\u015fa\u011f\u0131na \u00fcr\u00fcn satmak istiyorsan\u0131z \u00f6ncelikle marka ba\u011fl\u0131l\u0131\u011f\u0131 olu\u015fturman\u0131z gerekir. Bunun i\u00e7in sat\u0131n alma s\u00fcrecini basitle\u015ftirebilirsiniz. Be\u011fendikleri \u00fcr\u00fcnleri birka\u00e7 t\u0131klamayla sat\u0131n almaya \u00f6zen g\u00f6sterebilirsiniz.<\/p>\n\n\n\n<p>Ayr\u0131ca sitenizdeki bilgilere ula\u015fmalar\u0131n\u0131 daha kolay hale getirebilirsiniz. G\u00f6r\u00fcn\u00fcr noktalara ileti\u015fim bilgilerinizi yerle\u015ftirip her an size ula\u015fabileceklerini hissettirebilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tavr\u0131n\u0131z\u0131 Belli Edin<\/h3>\n\n\n\n<p>X ku\u015fa\u011f\u0131 marka olarak bir tavr\u0131n\u0131z\u0131n olmas\u0131n\u0131 ister. Kurumsal bir sorumlulu\u011funuzun olmas\u0131n\u0131 bekler. Bu nedenle \u00e7e\u015fitli sosyal sorumluluk projelerine kat\u0131labilirsiniz. \u00c7e\u015fitli projelere destek olman\u0131z X ku\u015fa\u011f\u0131n\u0131n ilgisini \u00e7ekecektir.<\/p>\n\n\n\n<p>Ayr\u0131ca \u015fiddet, ekonomi, cinsiyet, g\u00f6\u00e7, yoksulluk ve sa\u011fl\u0131k sorunlar\u0131 gibi sosyal olaylara kar\u015f\u0131 duru\u015funuzu net bir \u015fekilde ortaya koyman\u0131zdan ho\u015flan\u0131rlar. <a href=\"https:\/\/eticaretyardim.com\/e-ticaret-ve-sosyal-medya-isinizi-buyutecek-ipuclari\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sosyal medya<\/a> g\u00f6nderilerinizde toplumsal olaylar\u0131 es ge\u00e7meyin. Ancak bu \u00f6nerilerin siyasi ya da politik duru\u015ftan bahsetmedi\u011finin de alt\u0131n\u0131 \u00e7izmekte fayda var.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">X Ku\u015fa\u011f\u0131n\u0131 Anlay\u0131n<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/10\/x-kusagini-anlamak-1024x576.jpg\" alt=\"x-kusagini-anlamak\" class=\"wp-image-6506\" srcset=\"https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/10\/x-kusagini-anlamak-1024x576.jpg 1024w, https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/10\/x-kusagini-anlamak-300x169.jpg 300w, https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/10\/x-kusagini-anlamak-768x432.jpg 768w, https:\/\/eticaretyardim.com\/wp-content\/uploads\/2022\/10\/x-kusagini-anlamak.jpg 1250w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Herhangi bir kimseye \u00fcr\u00fcn satabilmeniz i\u00e7in o ki\u015fiyi ve ihtiya\u00e7lar\u0131n\u0131 anlaman\u0131z gerekir. X ku\u015fa\u011f\u0131n\u0131 anlamadan onlara \u00fcr\u00fcn satamazs\u0131n\u0131z.<\/p>\n\n\n\n<p>Neler ya\u015f\u0131yorlar, bir g\u00fcnleri nas\u0131l ge\u00e7iyor, neler al\u0131yorlar, hangi \u00fcr\u00fcnleri seviyorlar, hangi markalara ba\u011fl\u0131l\u0131k g\u00f6steriyorlar? Bu sorulara \u00e7evrenizdeki ki\u015fileri d\u00fc\u015f\u00fcnerek cevaplar verin. Sosyal medyada bu ki\u015fileri g\u00f6zlemleyin. Onlar\u0131 g\u00fcndelik hayat\u0131n neresinden yakalayabilece\u011finizi d\u00fc\u015f\u00fcn\u00fcn.<\/p>\n\n\n\n<p>X ku\u015fa\u011f\u0131na dahil pek \u00e7ok ki\u015finin \u00e7ocu\u011fu olabilece\u011fini unutmay\u0131n. Bu noktadan hareketle \u00e7ocuklu hayat\u0131 kolayla\u015ft\u0131racak \u00fcr\u00fcnlere y\u00f6nelebilir; bunu vurgulayabilirsiniz. K\u0131sacas\u0131 bu ku\u015fa\u011fa y\u00f6nelik pazarlama \u00e7al\u0131\u015fmas\u0131 yapt\u0131\u011f\u0131n\u0131zda hem yeti\u015fkinlere hem de onlar\u0131n \u00e7ocuklar\u0131na ula\u015fabilirsiniz.<\/p>\n\n\n\n<p>Unutmay\u0131n ki samimi bir temas, samimi c\u00fcmleler herkesi etkiler. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sadece X Ku\u015fa\u011f\u0131n\u0131 Hedefleyin<\/h3>\n\n\n\n<p>\u00c7o\u011fu pazarlama kampanyas\u0131 X ku\u015fa\u011f\u0131n\u0131 es ge\u00e7mektedir. Siz bu durumu f\u0131rsat olarak kullanabilir ve do\u011frudan X ku\u015fa\u011f\u0131n\u0131 hedefleyen bir kampanya olu\u015fturabilirsiniz. Sadece X ku\u015fa\u011f\u0131n\u0131n hedeflendi\u011fi bir pazarlama kampanyas\u0131 ile onlar\u0131 de\u011ferli hissettirebilirsiniz.<\/p>\n\n\n\n<p>X ku\u015fa\u011f\u0131 hat\u0131rlanmaya \u00e7ok \u00f6nem verir. Birey olma kavram\u0131 onlar i\u00e7in \u00f6nemli olsa da erken ya\u015fta, kendilerini tan\u0131madan \u00e7al\u0131\u015fmaya ba\u015flad\u0131klar\u0131ndan dolay\u0131 \u00e7o\u011fu bunu gen\u00e7liklerinden y\u0131llar sonra ba\u015farabilmi\u015ftir.  Bu nedenle do\u011frudan onlara seslendi\u011finizde ho\u015flar\u0131na gidecektir. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tan\u0131t\u0131mlarda \u00dcnl\u00fc Kullan\u0131n<\/h3>\n\n\n\n<p>E\u011fer b\u00fcy\u00fcmek isteyen bir markaysan\u0131z ve tan\u0131t\u0131ma ay\u0131racak b\u00fcy\u00fck b\u00fct\u00e7eleriniz varsa reklamlar\u0131n\u0131zda \u00fcnl\u00fcleri kullanabilirsiniz. Yap\u0131lan bir ara\u015ft\u0131rma sonucunda \u00fcr\u00fcn reklamlar\u0131nda \u00fcnl\u00fc kullan\u0131m\u0131n\u0131n t\u00fcm kat\u0131l\u0131mc\u0131lar\u0131n marka de\u011fi\u015ftirme niyeti \u00fczerinde etkili oldu\u011funu kan\u0131tlam\u0131\u015ft\u0131r.<\/p>\n\n\n\n<p>X ku\u015fa\u011f\u0131,  tan\u0131d\u0131\u011f\u0131, sevdi\u011fi, kendi ya\u015f grubundan olan \u00fcnl\u00fclere kar\u015f\u0131 daha empatik yakla\u015fmaktad\u0131r. Bu nedenle \u00fcnl\u00fc kullan\u0131m\u0131yla m\u00fc\u015fteri sadakati olu\u015fturabilirsiniz. Sizin markan\u0131z\u0131 tercih etmeyen ki\u015filere ula\u015fabilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nostaljik Olun<\/h3>\n\n\n\n<p>X ku\u015fa\u011f\u0131n\u0131n nostaljiyi \u00e7ok sevdi\u011fi pek \u00e7ok farkl\u0131 ara\u015ft\u0131rman\u0131n sonucunda ortaya \u00e7\u0131kar\u0131lm\u0131\u015ft\u0131r. X ku\u015fa\u011f\u0131n\u0131n %75\u2019i Youtube\u2019u nostaljik videolar izlemek i\u00e7in kullanmaktad\u0131r. Bu nedenle pek \u00e7ok marka nostaljiden faydalan\u0131r.<\/p>\n\n\n\n<p>E\u011fer k\u00f6kl\u00fc bir markan\u0131z varsa internet sitenizde onlara ge\u00e7mi\u015f hikayenizden, ne badireler atlatt\u0131\u011f\u0131n\u0131zdan bahsedebilirsiniz. Bununla birlikte sosyal medya kampanyalar\u0131n\u0131zda ve i\u00e7eriklerinizde nostaljik temalar \u00fczerine yo\u011funla\u015fabilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Yorumlar\u0131 \u00d6ne \u00c7\u0131kar\u0131n<\/h3>\n\n\n\n<p>Yukar\u0131da X ku\u015fa\u011f\u0131n\u0131n \u00fcr\u00fcn sat\u0131n al\u0131rken sat\u0131c\u0131n\u0131n s\u00f6ylediklerinse kullan\u0131c\u0131 yorumlar\u0131na \u00f6nem verdi\u011finden bahsetmi\u015ftik. Bu nedenle bu yorumlar\u0131 onlar i\u00e7in \u00f6ne \u00e7\u0131karman\u0131z gerekir. \u00dcr\u00fcn g\u00f6rsellerinde iyi yorumlara yer verebilirsiniz. Ya da tek t\u0131kla yorumlara ula\u015fmalar\u0131n\u0131 sa\u011flayabilirsiniz.<\/p>\n\n\n\n<p>Olumsuz yorumlara da mutlaka cevap vermeli ve sorunun d\u00fczelmesi i\u00e7in \u00e7abalad\u0131\u011f\u0131n\u0131z\u0131 g\u00f6stermelisiniz. Unutmay\u0131n, X ku\u015fa\u011f\u0131 d\u00fcr\u00fcstl\u00fck ve netlik sever. Ne kadar net, a\u00e7\u0131k ve d\u00fcr\u00fcst olursan\u0131z markan\u0131z\u0131 tercih etmeleri de o kadar kolayla\u015f\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Trendleri Yakalay\u0131n<\/h3>\n\n\n\n<p>Hen\u00fcz \u00fclkemizde \u00e7ok yayg\u0131n olmasa da d\u00fcnyada yeni bir trend ba\u015flam\u0131\u015f durumda. Bu trendin ad\u0131 \u201ccanl\u0131 al\u0131\u015fveri\u015f.\u201d&nbsp; Canl\u0131 al\u0131\u015fveri\u015f olay\u0131na ise en \u00e7ok X ku\u015fa\u011f\u0131 ilgi g\u00f6stermektedir.<\/p>\n\n\n\n<p>Facebook ve Instagram, ald\u0131klar\u0131 kararla canl\u0131 al\u0131\u015fveri\u015f \u00f6zelli\u011fini geli\u015ftirmeyi ve daha yayg\u0131n hale getirmeyi ama\u00e7lad\u0131klar\u0131n\u0131 belirtmi\u015ftir. Siz de bu olay\u0131 ara\u015ft\u0131rarak deneyimleyebilirsiniz. Ayr\u0131ca X ku\u015fa\u011f\u0131 ile canl\u0131 sohbet kurabilirsiniz. Unutmay\u0131n, X ku\u015fa\u011f\u0131ndakiler \u00fcr\u00fcn sat\u0131n al\u0131rken sat\u0131c\u0131yla konu\u015fmay\u0131 severler.<\/p>\n\n\n\n<p>Bu \u00f6nerilerin d\u0131\u015f\u0131nda; &nbsp;X ku\u015fa\u011f\u0131 da di\u011fer herkes gibi indirim kampanyalar\u0131na ilgi g\u00f6sterir. Ancak di\u011ferlerinden farkl\u0131 olarak marka kart\u0131 da diyebilece\u011fimiz sadakat kart\u0131 uygulamalar\u0131n\u0131 \u00e7ok severler. Kendilerini \u00f6zel hissederler. Markan\u0131z\u0131n indirim kart\u0131n\u0131 \u00e7\u0131kartarak X ku\u015fa\u011f\u0131n\u0131 etkileyebilirsiniz.<\/p>\n\n\n\n<p>Sonu\u00e7 olarak; bu yaz\u0131da X jenerasyonu nedir sorusuna yan\u0131t verdik. X ku\u015fa\u011f\u0131n\u0131n temel \u00f6zellikleri hakk\u0131nda kapsaml\u0131 bilgiler payla\u015ft\u0131k. X ku\u015fa\u011f\u0131 i\u00e7in pazarlama taktikleri verdik. Sizler de e-ticaret i\u00e7in olduk\u00e7a de\u011ferli olan bu ku\u015fa\u011f\u0131 etkileyebilir ve m\u00fc\u015fteriniz haline getirebilirsiniz.&nbsp; Akl\u0131n\u0131za tak\u0131lan bir \u015fey olursa yorum yazarak bize ula\u015fabilirsiniz. Herkese bol \u015fans!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>G\u00fcn\u00fcm\u00fczde Z ku\u015fa\u011f\u0131 ile ku\u015fak kavram\u0131 tekrar pop\u00fcler olsa da X ku\u015fa\u011f\u0131 ve Y ku\u015fa\u011f\u0131 da s\u0131k\u00e7a konu\u015fulmaya ba\u015flanm\u0131\u015ft\u0131r. Belli bir zamanda do\u011fan, ya\u015fayan ve &#8230; <a title=\"X Ku\u015fa\u011f\u0131 \u00d6zellikleri ve X Ku\u015fa\u011f\u0131na Y\u00f6nelik Pazarlama Taktikleri\" class=\"read-more\" href=\"https:\/\/eticaretyardim.com\/x-kusagi-ozellikleri-ve-x-kusagina-yonelik-pazarlama-taktikleri\/\" aria-label=\"More on X Ku\u015fa\u011f\u0131 \u00d6zellikleri ve X Ku\u015fa\u011f\u0131na Y\u00f6nelik Pazarlama Taktikleri\">Devam\u0131n\u0131 Oku<\/a><\/p>\n","protected":false},"author":5,"featured_media":6505,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>X Ku\u015fa\u011f\u0131 | \u00d6zellikleri ve Pazarlama Taktikleri | E-Ticaret Yard\u0131m<\/title>\n<meta name=\"description\" content=\"X ku\u015fa\u011f\u0131 ne demek? 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