{"id":7002,"date":"2023-07-24T13:40:30","date_gmt":"2023-07-24T10:40:30","guid":{"rendered":"https:\/\/eticaretyardim.com\/?p=7002"},"modified":"2023-07-24T13:40:31","modified_gmt":"2023-07-24T10:40:31","slug":"remarketing-nedir-nasil-yapilir-retargeting-ile-farki","status":"publish","type":"post","link":"https:\/\/eticaretyardim.com\/remarketing-nedir-nasil-yapilir-retargeting-ile-farki\/","title":{"rendered":"Remarketing Nedir, Nas\u0131l Yap\u0131l\u0131r? Retargeting ile Fark\u0131"},"content":{"rendered":"\n<p>Daha \u00f6nce al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131n\u0131z bir markadan yeniden al\u0131\u015fveri\u015f yapman\u0131z\u0131 te\u015fvik eden bir mail ya da SMS ald\u0131\u011f\u0131n\u0131z olmu\u015ftur. \u0130\u015fte bu \u00e7al\u0131\u015fmalar\u0131n hepsi &#8220;<strong>remarketing<\/strong>&#8221; i\u00e7inde yer al\u0131yor. Ho\u015funuza giden, sizi harekete ge\u00e7iren mailleri ve SMS&#8217;leri inceleyip siz de buna benzer i\u00e7eriklerle eski kullan\u0131c\u0131lar\u0131 yeniden sitenize getirebilirsiniz.  <\/p>\n\n\n\n<p>Bu yaz\u0131da remarketing tan\u0131m\u0131na, remarketing \u00f6rneklerine ve retargeting ile aras\u0131ndaki farklara bakaca\u011f\u0131z. Akl\u0131n\u0131za tak\u0131lan sorular olursa yaz\u0131n\u0131n alt\u0131ndaki b\u00f6l\u00fcme yorum b\u0131rakabilirsiniz. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Remarketing Nedir?<\/h2>\n\n\n\n<p>\u00d6ncelikle remarketing nedir, ona biraz bakal\u0131m. Yaz\u0131n\u0131n ba\u015f\u0131ndaki \u00f6rnekten de anlayabilece\u011finiz gibi remarketing, daha \u00f6nce markan\u0131zdan al\u0131\u015fveri\u015f yapan ya da mail adresini veren ki\u015filerin kar\u015f\u0131s\u0131na \u00e7\u0131kmak olarak \u00f6zetleyebiliriz. Yani <strong>remarketing yapabilmek i\u00e7in \u00f6nce birilerinin sitenizle etkile\u015fimde bulunmas\u0131 gerek<\/strong>.<\/p>\n\n\n\n<p>Bir ad\u0131m \u00f6ncesine gitmek gerekirse; online \u00fcr\u00fcn satt\u0131\u011f\u0131n\u0131z sitenize insanlar\u0131 \u00e7ekebilmek i\u00e7in reklam verebilir ya da SEO \u00e7al\u0131\u015fmalar\u0131 yapabilirsiniz. Organik trafi\u011finizi artt\u0131rmak i\u00e7in <a href=\"https:\/\/eticaretyardim.com\/e-ticaret-seo-rehberi-organik-trafiginizi-arttirin\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO rehberimize<\/a> g\u00f6z atabilirsiniz. Bir \u015fekilde sitenize ziyaret\u00e7iler gelmeye ba\u015flad\u0131ktan sonra sat\u0131n almayanlar i\u00e7in remarketing \u00e7al\u0131\u015fmas\u0131 yapabilirsiniz.<\/p>\n\n\n\n<p>Y\u00f6nteminiz ne olursa olsun sitenize gelen potansiyel m\u00fc\u015fterilere;<\/p>\n\n\n\n<ul>\n<li><strong>1-<\/strong> en iyi ihtimalle \u00fcr\u00fcn satabilirsiniz,<\/li>\n\n\n\n<li><strong>2-<\/strong> tekrar ba\u011flant\u0131 kurabilmek i\u00e7in mail adreslerini alabilirsiniz,<\/li>\n\n\n\n<li><strong>3-<\/strong> hi\u00e7bir \u015fey yapmadan gitmelerini izleyebilirsiniz.<\/li>\n<\/ul>\n\n\n\n<p>Asl\u0131nda sonuncu i\u00e7in de bir \u00e7\u00f6z\u00fcm var: &#8220;<strong>Retargeting<\/strong>&#8220;. Yani kula\u011fa ho\u015f gelmese de e-ticarette her durum i\u00e7in bir \u00e7\u0131k\u0131\u015f yolu bulabilirsiniz. <\/p>\n\n\n\n<p>T\u00fcm bu kavramlar da zaten genellikle karamsar tablolar\u0131n ard\u0131ndan ortaya \u00e7\u0131k\u0131yor. E-ticarette sitenize gelen <a href=\"https:\/\/www.pixelrush.com.au\/blog\/97-of-visitors-arent-ready-to-buy-heres-what-you-can-do\/\" target=\"_blank\" rel=\"noreferrer noopener\">100 ki\u015fiden 97&#8217;si<\/a> sat\u0131n almadan \u00e7\u0131k\u0131yor. \u0130\u015f d\u00fcnyas\u0131nda ba\u015far\u0131l\u0131 olman\u0131n yolu sadece yeni 100 ki\u015fiyi bulmak de\u011fil; ayn\u0131 zamanda o 97 ki\u015fiyi geri d\u00f6nd\u00fcr\u00fcp belli bir k\u0131sm\u0131na sat\u0131\u015f yapabilmek. Bunu yapabildi\u011finizde sat\u0131\u015flar\u0131n\u0131z\u0131 artt\u0131r\u0131p markan\u0131z\u0131 daha \u00e7ok insana duyurabilirsiniz. <\/p>\n\n\n\n<p>97 ki\u015fiyi siteye geri d\u00f6nd\u00fcrmek i\u00e7in iyi bir strateji belirlemeniz gerek. Buradaki iyi kavram\u0131n\u0131 \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn ve potansiyel m\u00fc\u015fterilerinizin \u00f6zelliklerine g\u00f6re doldurabilirsiniz. Onlara ne s\u00f6ylerseniz geri d\u00f6n\u00fcp \u00fcr\u00fcn\u00fcn\u00fcz\u00fc sat\u0131n alabilirler? Bunun \u00fczerine kafa yorabilirsiniz. A\u015fa\u011f\u0131da da \u00e7e\u015fitli \u00f6rneklere g\u00f6z att\u0131k. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Remarketing \u00d6rnekleri<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/eticaretyardim.com\/wp-content\/uploads\/2023\/07\/remarketing-ornekleri-1024x576.jpg\" alt=\"remarketing ornekleri\" class=\"wp-image-7014\" srcset=\"https:\/\/eticaretyardim.com\/wp-content\/uploads\/2023\/07\/remarketing-ornekleri-1024x576.jpg 1024w, https:\/\/eticaretyardim.com\/wp-content\/uploads\/2023\/07\/remarketing-ornekleri-300x169.jpg 300w, https:\/\/eticaretyardim.com\/wp-content\/uploads\/2023\/07\/remarketing-ornekleri-768x432.jpg 768w, https:\/\/eticaretyardim.com\/wp-content\/uploads\/2023\/07\/remarketing-ornekleri.jpg 1313w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u00dcr\u00fcn satt\u0131\u011f\u0131n\u0131z ya da mail adresini ald\u0131\u011f\u0131n\u0131z (kullan\u0131c\u0131 sepette bilgilerini girmi\u015f ama \u00f6deme yapmam\u0131\u015f olabilir) ki\u015filere sonradan mail yoluyla ula\u015fabilirsiniz. Baz\u0131 kaynaklarda retargeting ve remarketing ayn\u0131 \u015fey olarak ge\u00e7se de biz bu yaz\u0131da ikisini ay\u0131r\u0131yoruz. Remarketingin as\u0131l ileti\u015fim yolu emaildir. Retargeting&#8217;de ise arama motorlar\u0131nda ve sosyal medyada g\u00f6rd\u00fc\u011f\u00fcm\u00fcz reklamlard\u0131r.<\/p>\n\n\n\n<ul>\n<li>&#8220;Sepetinizde bir \u00fcr\u00fcn unuttunuz&#8221;, <\/li>\n\n\n\n<li>&#8220;Sepetinizdeki \u00fcr\u00fcnleri 10 TL indirimle sat\u0131n al\u0131n&#8221;,<\/li>\n\n\n\n<li>&#8220;Bir sonraki sipari\u015finiz i\u00e7in indirim kodunuz bu mailin i\u00e7inde&#8221;,<\/li>\n\n\n\n<li>&#8220;Bug\u00fcnk\u00fc al\u0131\u015fveri\u015finizde kitap ayrac\u0131 hediye&#8221;,<\/li>\n\n\n\n<li>&#8220;3 g\u00fcn boyunca 3 alana 1 bedava&#8221; gibi mailleri remarketinge \u00f6rnek olarak g\u00f6sterebiliriz.<\/li>\n<\/ul>\n\n\n\n<p>Remarketing konusunda ba\u015far\u0131l\u0131 sonu\u00e7lara ula\u015fmak istiyorsan\u0131z \u00f6ncelikle <a href=\"https:\/\/eticaretyardim.com\/hedef-kitle-nedir-nasil-belirlenir\/\" target=\"_blank\" rel=\"noreferrer noopener\">hedef kitlenizi<\/a> tan\u0131mal\u0131s\u0131n\u0131z. Hedef kitleniz kimlerden olu\u015fuyor? Onlar\u0131 sat\u0131n almaktan al\u0131koyan etkenler neler? Nas\u0131l bir motivasyona ihtiya\u00e7lar\u0131 var? Bu sorulara yan\u0131t buldu\u011funuzda ba\u015far\u0131l\u0131 remarketing kampanyas\u0131 \u00e7al\u0131\u015fmas\u0131 y\u00fcr\u00fctebilirsiniz.<\/p>\n\n\n\n<p>Tabii ki ba\u015far\u0131l\u0131 bir remarketing kampanyas\u0131 olu\u015fturmak -t\u00fcm pazarlama \u00e7al\u0131\u015fmalar\u0131nda oldu\u011fu gibi- tecr\u00fcbe ister. Farkl\u0131 tarzlarda mailler deneyerek sonu\u00e7lar\u0131 g\u00f6zlemleyebilirsiniz. B\u00fct\u00e7enize, sitenizin b\u00fcy\u00fckl\u00fc\u011f\u00fcne, satt\u0131\u011f\u0131n\u0131z \u00fcr\u00fcn \u00e7e\u015fidine g\u00f6re denemeler yapabilirsiniz.<\/p>\n\n\n\n<p>Rakiplerinizi takip etmek de bu yolda i\u015finizi kolayla\u015ft\u0131rabilir. En g\u00fc\u00e7l\u00fc rakiplerinizin stratejilerinden ilham alabilirsiniz. Onlar\u0131n sitesinden sat\u0131n almadan \u00e7\u0131k\u0131n. Sonras\u0131nda g\u00f6zlem yap\u0131n. Size <em>hangi kanallardan<\/em> ula\u015fmaya \u00e7al\u0131\u015f\u0131yorlar? <em>\u00dcr\u00fcn\u00fcn hangi y\u00f6nlerini<\/em> vurguluyor ya da size <em>nas\u0131l avantajlar<\/em> sunuyorlar? Bu \u00f6rnekler \u00fczerinden test edebilirsiniz.<\/p>\n\n\n\n<p>Email marketing i\u00e7in \u00e7e\u015fitli yaz\u0131l\u0131mlardan faydalanabilirsiniz. Mailchimp, Omnisend, ActiveCampaign bunlardan baz\u0131lar\u0131. <\/p>\n\n\n\n<p>Her \u00fcr\u00fcn i\u00e7in ayn\u0131 remarketing kampanyas\u0131 \u00e7al\u0131\u015fmayacakt\u0131r. Alan\u0131n\u0131za g\u00f6re farkl\u0131 c\u00fcmleler deneyebilirsiniz. \u00d6rne\u011fin mobilya sat\u0131yorsan\u0131z \u00fcr\u00fcnlerinizin kalitesinden ve uzun \u00f6m\u00fcrl\u00fcl\u00fc\u011f\u00fcnden bahsedebilirsiniz. Sosyal kan\u0131t (social proof) kullanabilirsiniz. Markan\u0131za gelmi\u015f pozitif yorumlar\u0131 \u00f6n plana \u00e7\u0131kararak siteyi terk eden ki\u015fide g\u00fcven olu\u015fturabilirsiniz. <\/p>\n\n\n\n<p>Genellikle bir \u00fcr\u00fcn\u00fc almaktan bizi al\u0131koyan \u015fey g\u00fcvendir. \u00d6zellikle yeni bir markaysan\u0131z ya da isminiz pek bilinmiyorsa kullan\u0131c\u0131lar g\u00fcvenmekte zorlanabilir. Bu \u00e7ok do\u011fald\u0131r ve biraz \u00e7abalaman\u0131z gerekir. Influencer marketing, sitedeki ve Google \u00fczerindeki yorumlar \u00e7ok i\u015finize yarayabilir. <\/p>\n\n\n\n<p>Di\u011fer taraftan fiyatlar da sat\u0131n alma davran\u0131\u015f\u0131m\u0131z\u0131n \u00f6n\u00fcne ge\u00e7en fakt\u00f6rlerden biri. \u0130ndirim kuponu tan\u0131mlamak baz\u0131 ki\u015fileri d\u00f6n\u00fcp \u00fcr\u00fcn\u00fcn\u00fcz\u00fc almaya te\u015fvik edebilir. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Remarketing ve Retargeting Aras\u0131ndaki Farklar<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/eticaretyardim.com\/wp-content\/uploads\/2023\/07\/remarketing-retargerting-farki-1024x576.jpg\" alt=\"remarketing retargerting farki\" class=\"wp-image-7015\" srcset=\"https:\/\/eticaretyardim.com\/wp-content\/uploads\/2023\/07\/remarketing-retargerting-farki-1024x576.jpg 1024w, https:\/\/eticaretyardim.com\/wp-content\/uploads\/2023\/07\/remarketing-retargerting-farki-300x169.jpg 300w, https:\/\/eticaretyardim.com\/wp-content\/uploads\/2023\/07\/remarketing-retargerting-farki-768x432.jpg 768w, https:\/\/eticaretyardim.com\/wp-content\/uploads\/2023\/07\/remarketing-retargerting-farki.jpg 1313w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Baz\u0131 kaynaklarda iki kavram da ayn\u0131 \u015fey gibi ge\u00e7se de ay\u0131rmakta fayda var. Remarketing, daha \u00f6nce sitenize gelmi\u015f, belki al\u0131\u015fveri\u015f yapm\u0131\u015f belki bilgilerini girmi\u015f ama sat\u0131n almam\u0131\u015f ki\u015fileri hedefledi\u011finiz \u00e7al\u0131\u015fmalard\u0131r. Retargetingde ise ki\u015fi sitenizi ziyaret eder ve \u00e7\u0131kar. Herhangi bir bilgi girmez (mail, adres vb.) ya da sat\u0131n almaz. Cookieler ya da tracking pixel arac\u0131l\u0131\u011f\u0131yla ziyaret etti\u011fi di\u011fer sayfalarda sizin reklamlar\u0131n\u0131z\u0131 g\u00f6r\u00fcr. <\/p>\n\n\n\n<p>K\u0131sacas\u0131 retargeting siteyi ziyaret edenin kar\u015f\u0131s\u0131na \u00e7\u0131kmakt\u0131r. Baz\u0131 sitelere girdikten sonra ziyaret etti\u011finiz di\u011fer sayfalarda inceledi\u011finiz \u00fcr\u00fcnlerin reklam\u0131n\u0131 g\u00f6rd\u00fc\u011f\u00fcn\u00fcz muhakkak olmu\u015ftur. Bazen sinir bile bozabiliyor. \u0130\u015fte bu m\u00fc\u015fteri i\u00e7in sinir bozucu \u00e7al\u0131\u015fmalar\u0131n genel ad\u0131 retargeting. Sinir bozucu olsa da daha \u00f6nce g\u00f6rd\u00fc\u011f\u00fc ve inceledi\u011fi \u00fcr\u00fcnleri tekrar hat\u0131rlayan kullan\u0131c\u0131lar bu reklamlara t\u0131klay\u0131p sat\u0131n alabiliyor. Bu y\u00fczden de bir\u00e7ok marka bu reklamlara para harcamaya devam ediyor.<\/p>\n\n\n\n<p>\u00d6zetlemek gerekirse e-ticarette sitenizi ziyaret edenlerin k\u00fc\u00e7\u00fck bir b\u00f6l\u00fcm\u00fc sat\u0131n al\u0131r. Ziyaret s\u0131ras\u0131nda email adresini b\u0131rakanlara veya daha \u00f6nce \u00fcr\u00fcn sat\u0131n alanlara tekrar ula\u015fman\u0131n yolu ise remarketing&#8217;dir. Daha \u00f6nce \u00fcr\u00fcn sat\u0131n alm\u0131\u015f ya da sepete kadar gelmi\u015f ki\u015fileri ikna ederek onlara sat\u0131\u015f yapabilirsiniz.<\/p>\n\n\n\n<p>Satt\u0131\u011f\u0131n\u0131z \u00fcr\u00fcnleri, hedef kitlenizi ve onlar\u0131n \u00fcr\u00fcn\u00fcn\u00fczle ilgili duymak istediklerini d\u00fc\u015f\u00fcn\u00fcn. Eminiz markan\u0131za uygun farkl\u0131 \u00e7\u00f6z\u00fcmler ve kampanya fikirleri bulacaks\u0131n\u0131z. Kendi ki\u015fisel tecr\u00fcbelerinizi ya da sorular\u0131n\u0131z\u0131 yorum olarak b\u0131rakabilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Daha \u00f6nce al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131n\u0131z bir markadan yeniden al\u0131\u015fveri\u015f yapman\u0131z\u0131 te\u015fvik eden bir mail ya da SMS ald\u0131\u011f\u0131n\u0131z olmu\u015ftur. \u0130\u015fte bu \u00e7al\u0131\u015fmalar\u0131n hepsi &#8220;remarketing&#8221; i\u00e7inde yer &#8230; <a title=\"Remarketing Nedir, Nas\u0131l Yap\u0131l\u0131r? Retargeting ile Fark\u0131\" class=\"read-more\" href=\"https:\/\/eticaretyardim.com\/remarketing-nedir-nasil-yapilir-retargeting-ile-farki\/\" aria-label=\"More on Remarketing Nedir, Nas\u0131l Yap\u0131l\u0131r? Retargeting ile Fark\u0131\">Devam\u0131n\u0131 Oku<\/a><\/p>\n","protected":false},"author":3,"featured_media":7013,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Remarketing Nedir, Nas\u0131l Yap\u0131l\u0131r? 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